Michelle is a SaaS expert who loves digging into the technical side of creativity. She’s worn many hats during her decade in agencies, from project manager to brand strategist, copywriter and social media strategist, and worked across a wide variety of clients (though tech is her jam!). She loves to put the sass into SaaS content… and now CaaS. Connect with her on LinkedIn and send her a pic of your dog (really, she’ll love it).
Seeing that purse sitting on their kitchen table through their phone screen to judge its size in real life. Being immersed in a digital booth at a tradeshow to learn something new or interact with a brand. Virtually participating in a campaign through an augmented reality (AR) face filter, and posting a selfie on Snapchat, TikTok or Instagram.
These are all ways people want to use augmented reality in their everyday lives right now.
Good, fast and cheap. The video marketing trifecta, right? As the old saying goes: Good and fast ain’t cheap, and fast and cheap ain’t good. Not to fear: You can have it all with the right video marketing agency partner.
What if you only need a bit of help with video? Or, you want to scale up quickly without overwhelming your in-house team? Or you want to outsource absolutely everything and get wicked awesome finished videos delivered to your inbox?
You have a great (and time-sensitive) idea but no way to execute it. Quelle nightmare.
When Superside asked Enterprise marketers and creatives about their most pressing enterprise design challenges, 25% said “speed and efficiency.”
Marketing and creative tech stacks today look very different from even five or 10 years ago. Much like how the advent of computers and desktop publishing revolutionized graphic design, the arrival of AI tools like ChatGPT, Midjourney and many others are revolutionizing how creative work is done.
The impact is undeniable with 90% of companies saying they’re investing more in AI in 2024. A recent Deloitte study also found 94% of business leaders say AI is “critical to their success.” Simply put, we’re living through a new Industrial Revolution in terms of how we get creative work done.
The biggest benefit of using AI in creative workflows isn’t what you think it is.
It has saved time and money, like how with our first 200 projects we’ve saved Superside customers over $300,000 and completed projects an average of 60% faster.
As we've been beta-testing our AI-enhanced creative services, we've become even more convinced of its power to help us work more efficiently and enable greater creativity.
In fact, the data from our first 200 AI projects showed that, on average, these projects took 30% to 60% fewer hours—translating into $300,000 in savings for Superside customers. We're also incredibly proud of our nearly 100% satisfaction rating.
So, we've checked the boxes for speed and cost-effectiveness. But, what about the levels of quality, creativity and impact? These 10 AI design examples more than prove that you can leverage the force-multiplying effect of AI and creative that performs.
“What about copyright infringement?”
Many people ask themselves this question when they consider using AI for creative work. And the next logical question is, “What about copyright protection for me?”
How is AI impacting the creative industry? To quote author John Green, “Slowly and then all at once.” It started in earnest with the public release of ChatGPT and now AI is embedding itself into all forms of creative work.
Will AI eventually erase entry-level creative jobs entirely? How have creative roles already shifted? What are the new “must-have” creative skills in this, “age of AI?”
Golfers have caddies. Celebrities have assistants. Chefs have sous chefs. And creatives now have artificial intelligence.
Creatives use AI design tools like Midjourney and ChatGPT to save time on repetitive tasks, allowing more time for what really matters: The big picture.
