Michelle is a SaaS expert who loves digging into the technical side of creativity. She’s worn many hats during her decade in agencies, from project manager to brand strategist, copywriter and social media strategist, and worked across a wide variety of clients (though tech is her jam!). She loves to put the sass into SaaS content… and now CaaS. Connect with her on LinkedIn and send her a pic of your dog (really, she’ll love it).
Expertise
Video Production
3D & AR Design
Michelle's articles 
Top 8 Augmented Reality Design Agencies in 2025
Seeing that purse sitting on their kitchen table through their phone screen to judge its size in real life. Being immersed in a digital booth at a tradeshow to learn something new or interact with a brand. Virtually participating in a campaign through an augmented reality (AR) face filter, and posting a selfie on Snapchat, TikTok or Instagram. These are all ways people want to use augmented reality in their everyday lives right now.Speed vs. Efficiency: Why Creative Teams Need Both
You have a great (and time-sensitive) idea but no way to execute it. Quelle nightmare. When Superside asked Enterprise marketers and creatives about their most pressing enterprise design challenges, 25% said “speed and efficiency.”Why Your Digital Transformation Technology Stack Should Include AI
Marketing and creative tech stacks today look very different from even five or 10 years ago. Much like how the advent of computers and desktop publishing revolutionized graphic design, the arrival of AI tools like ChatGPT, Midjourney and many others are revolutionizing how creative work is done. The impact is undeniable with 90% of companies saying they’re investing more in AI in 2024. A recent Deloitte study also found 94% of business leaders say AI is “critical to their success.” Simply put, we’re living through a new Industrial Revolution in terms of how we get creative work done.The ROI of AI in Creative Workflows
The biggest benefit of using AI in creative workflows isn’t what you think it is. It has saved time and money, like how with our first 200 projects we’ve saved Superside customers over $300,000 and completed projects an average of 60% faster.10 AI Design Examples That Saved Our Clients Over $300,000
As we've been beta-testing our AI-enhanced creative services, we've become even more convinced of its power to help us work more efficiently and enable greater creativity. In fact, the data from our first 200 AI projects showed that, on average, these projects took 30% to 60% fewer hours—translating into $300,000 in savings for Superside customers. We're also incredibly proud of our nearly 100% satisfaction rating. So, we've checked the boxes for speed and cost-effectiveness. But, what about the levels of quality, creativity and impact? These 10 AI design examples more than prove that you can leverage the force-multiplying effect of AI and creative that performs.Your Creative AI Copyright Questions, Answered
“What about copyright infringement?” Many people ask themselves this question when they consider using AI for creative work. And the next logical question is, “What about copyright protection for me?”The Transformative Effect of AI in Creative Industries
How is AI impacting the creative industry? To quote author John Green, “Slowly and then all at once.” It started in earnest with the public release of ChatGPT and now AI is embedding itself into all forms of creative work. Will AI eventually erase entry-level creative jobs entirely? How have creative roles already shifted? What are the new “must-have” creative skills in this, “age of AI?”