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Michelle Martin

Contributing Writer
Michelle is a SaaS expert who loves digging into the technical side of creativity. She’s worn many hats during her decade in agencies, from project manager to brand strategist, copywriter and social media strategist, and worked across a wide variety of clients (though tech is her jam!). She loves to put the sass into SaaS content… and now CaaS. Connect with her on LinkedIn and send her a pic of your dog (really, she’ll love it).
Expertise
AR
Beyond the Brief
UX
Immersive Design
Overcommitted
Creative Thinkers
Creative That Performs
reporting
Michelle's articles
VIDEO MARKETING

10 AI Design Examples That Saved Our Clients Over $300,000

As we've been beta-testing our AI-enhanced creative services, we've become even more convinced of its power to help us work more efficiently and enable greater creativity. In fact, the data from our first 200 AI projects showed that, on average, these projects took 30% to 60% fewer hours—translating into $300,000 in savings for Superside customers. We're also incredibly proud of our nearly 100% satisfaction rating. So, we've checked the boxes for speed and cost-effectiveness. But, what about the levels of quality, creativity and impact? These 10 AI design examples more than prove that you can leverage the force-multiplying effect of AI and creative that performs.
#Creative Thinkers
VIDEO MARKETING

10 best video marketing agencies for brands in 2025

Good, fast and cheap. The video marketing trifecta, right? As the old saying goes: Good and fast ain’t cheap, and fast and cheap ain’t good. Not to fear: You can have it all with the right video marketing agency partner. What if you only need a bit of help with video? Or, you want to scale up quickly without overwhelming your in-house team? Or you want to outsource absolutely everything and get wicked awesome finished videos delivered to your inbox?
#Creative Thinkers