Laurella Jose
Laurella Jose is a Sr. Content and Product Marketing Specialist at Superside. Offline you can find Laurella climbing boulders, asking to pet your dog, and reflecting on the attention economy.
Expertise
Ad Creative
Illustration Design
Laurella's articles 
How Superside Makes Delivering Feedback on Creative Effortless
The process of gathering and sharing effective feedback on creative assets seems like it should be straightforward, but anyone who has been part of it knows it can quickly become a nightmare. What we'll cover:When DTC Branding is Done Right [Examples Included]
quiThe pandemic permanently shifted buying behavior online—how brands responded determined their success or failure. While many relied on supply chains and brick-and-mortar retail, direct-to-consumer (DTC) brands flourished, with some even crashing their sites on launch day. In March of 2022, Nike made headlines by reducing the amount of inventory they sent to Foot Locker, their largest retail partner, and moving towards DTC, veritably crashing Foot Locker stock.3 Ways to Give Your Design Team More Time With Digital Asset Management
While blitzscaling is fun and energizing it can also stretch creative directors and their teams thin–constantly being pulled in different directions trying to balance the momentum of ideas with the capacity for production. This balancing act makes it exponentially harder to deliver the confidence your design team seeks. Great creatives know good design takes time. So we’ve put together 3 ways to give your design team the space and freedom to organize their time and deliver quality work. Let’s get into it.Why You Haven’t Experimented With Illustration in Your Marketing and How to Get Started
A picture is worth a thousand words—if done right. Illustrations articulate the gaps that copy reveals, they liven up a bland landing page and stop scrollers in their tracks.What Goes Into an Impressive Brand Strategy (and a Framework to Build One)
To say branding can transform the trajectory of your business is an understatement. If your product and its purpose are the cargo, your branding strategy is your rocket ship and the voice-enabled GPS to guide its journey. Your brand strategy takes the critical aspects of your business and puts them into a well-oiled machine with Kirk in the Captain’s chair.