Laurella Jose is a former Sr. Content and Product Marketing Specialist at Superside. Offline you can find Laurella climbing boulders, asking to pet your dog, and reflecting on the attention economy.
At Superside, we've made a big bet on video, and it's been paying off. In particular, we've been experimenting with UGC-style (user-generated content) video ads. Overall, UGC-style video has delivered a 217% increase in lead acquisition and cut our cost-per-lead by 45% month over month.
With our latest experiment in the rearview mirror, there’s a lot we’ve learned that may challenge what you think you know about what works in B2B marketing.
The process of gathering and sharing effective feedback on creative assets seems like it should be straightforward, but anyone who has been part of it knows it can quickly become a nightmare.
What we'll cover:
quiThe pandemic permanently shifted buying behavior online—how brands responded determined their success or failure. While many relied on supply chains and brick-and-mortar retail, direct-to-consumer (DTC) brands flourished, with some even crashing their sites on launch day.
In March of 2022, Nike made headlines by reducing the amount of inventory they sent to Foot Locker, their largest retail partner, and moving towards DTC, veritably crashing Foot Locker stock.
While blitzscaling is fun and energizing it can also stretch creative directors and their teams thin–constantly being pulled in different directions trying to balance the momentum of ideas with the capacity for production. This balancing act makes it exponentially harder to deliver the confidence your design team seeks. Great creatives know good design takes time.
So we’ve put together 3 ways to give your design team the space and freedom to organize their time and deliver quality work. Let’s get into it.
A picture is worth a thousand words—if done right.
Illustrations articulate the gaps that copy reveals, they liven up a bland landing page and stop scrollers in their tracks.
To say branding can transform the trajectory of your business is an understatement. If your product and its purpose are the cargo, your branding strategy is your rocket ship and the voice-enabled GPS to guide its journey.
Your brand strategy takes the critical aspects of your business and puts them into a well-oiled machine with Kirk in the Captain’s chair.
For designers, getting feedback like “Can you make this POP?” leaves far too much room for interpretation. Without clear, direct, and actionable feedback, you'll likely be giving another round of feedback and change requests that no one wants.
For those assigning work to designers, it can be frustrating to provide a detailed design brief only to have the designer take complete creative freedom and not fulfill the project outline.
