Tag

#UGC

VIDEO MARKETING
• 7 min to read

Hey Marketer: You’re Thinking About UGC Content All Wrong

With the possible exception of marketers themselves, nobody likes feeling marketed to. The QA department in your brain flags every obvious ad, and vows to take what follows with a grain—no, a slab—of salt. However great the product or service, you know that marketing is still more concerned with your dollar than your happiness. That’s why the best marketing never comes from marketers. The trust we place in seemingly-unaffiliated strangers is why we visit Reddit before making a big purchase, and why user-generated content (“UGC” or “UGC content”) has been blowing up in recent years.
#Expert Insights
#UGC
VIDEO MARKETING
• 10 min to read

How We Smashed our Cost Per Lead Goal with a Smart Bet on UGC-Style Ads

At Superside, we've made a big bet on video, and it's been paying off. In particular, we've been experimenting with UGC-style (user-generated content) video ads. Overall, UGC-style video has delivered a 217% increase in lead acquisition and cut our cost-per-lead by 45% month over month. With our latest experiment in the rearview mirror, there’s a lot we’ve learned that may challenge what you think you know about what works in B2B marketing.
#Expert Insights
#UGC
#Examples