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Kyle Weber

Former Associate Creative Director
Kyle is a Former Associate Creative Director at Superside, specializing in video content. He speaks fluent metaphor, which you'll quickly learn by watching his videos and reading his articles.
Kyle's articles
VIDEO MARKETING

How to Boost Your ROI on Video Marketing Efforts

91% of businesses are using video in their marketing campaigns. There's an ongoing ‘snooze, you lose’ battle for customers' attention, and your competitors have their battle plan drawn out. Do you have yours? Video content has become an integral part of many businesses' marketing strategies. Video marketing has hit an all-new high in recent years with the rise of Instagram Reels, TikTok and recently, YouTube Shorts. With every business clamoring to be the next viral sensation, we’ve seen successes and failures of every shade. Some video marketing strategies and execution end up on the trends chart, while many don’t get a second glance.
#Video