91% of businesses are using video in their marketing campaigns. There's an ongoing ‘snooze, you lose’ battle for customers' attention, and your competitors have their battle plan drawn out. Do you have yours?
Video content has become an integral part of many businesses' marketing strategies. Video marketing has hit an all-new high in recent years with the rise of Instagram Reels, TikTok and recently, YouTube Shorts. With every business clamoring to be the next viral sensation, we’ve seen successes and failures of every shade. Some video marketing strategies and execution end up on the trends chart, while many don’t get a second glance.
Designing without a strategy is like painting without a sketch—how do you know where to start without an outline of the final result?
Even if you have a clear idea of what you want to create, a design strategy ensures the entire team starts and ends each project in the right place—without 7 back-and-forth revisions along the way.
What do Google, Apple and Airbnb all have in common? Well, apart from being the most recognizable companies in the world, all three are design-led organizations.
What does it mean to be a design-led company, exactly? Unfortunately, the answer is a little complicated, but at Ad Designpalooza, we chatted with design leader Kristian Andersen and got his expert insights.
In fashion, style is something you either have or you don’t. In marketing, we trade style for design–and great consistent design is something you have to have. Khosla Ventures Design Partner Irene Au says it best, “Good design is like a refrigerator—when it works, no one notices, but when it doesn’t, it sure stinks.”
The key to success for any organization is a deep understanding and respect for design. Great design is more than just your design tools, language, and style. The brands we all know and love usually have a Chief Marketing Officer who lives and breathes design.
