Anneke King

Executive Creative Director
Anneke King is an Executive Creative Director at Superside, where she grows processes, design teams and clients in an effort to make the world a beautiful place. She lives on coffee and flowers and spends her spare time illustrating, having breakfast and going on road-trips. Find her on IG @anneke_king
Expertise
Ad Creative
Motion Design
Anneke's articles
DIGITAL MARKETING
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AD CREATIVE
• 11 min to read

7 top-performing ad creative trends for 2025

Welcome to the attention economy, where the average American spends around eight hours daily immersed in digital media. As social media platforms and artificial intelligence (AI) evolve, audiences’ appetite for engaging content keeps growing, and they expect more from the brands trying to reach them. Standout creative advertising has become essential for business success. Brands need advertising that captures attention, that's done faster and drives real results. By leveraging creative performance capabilities and AI to personalize at scale, you can do all of this.
#Examples
#Trends
#Creative That Performs
CREATIVE LEADERSHIP
• 7 min to read

10 Ways to Build a Great Creative Culture

What do you think when you hear the words ‘creative culture’? Maybe you think of an open-concept office filled with stylish furniture and quirky artwork. Or perhaps you think of some of the downsides that come with working in the creative industry, like the long hours, disorganized processes, or arrogant colleagues In reality, fancy offices don’t define creative culture, and those toxic agency stereotypes often do more harm than good. As author and CEO of Edenspiekermann Paul Woods said in his recent Ad Designpalooza session:
#Expert Insights
CREATIVE LEADERSHIP
• 7 min to read

How To Write A Design Brief With An Example And Template

The process that goes into researching, outlining and assigning your design brief is just as important as the actual design process. Not only do you save the designer sanity but you save yourself (or the company) money. Design is expensive, and going back and forth because of a bad graphic design brief is a waste of money. Without a solid foundation, the end result is bound to fall flat or not hit the mark. If it does, there’s a mix of luck in there because it’s incredibly hard to create a design based off of a simple verbal ask or quick Slack message.
#Scaling Creative
#Briefing
VIDEO MARKETING
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MOTION DESIGN
• 6 min to read

Top 5 Motion Graphics Design Tricks

Motion design or motion graphics is a type of animation that creates the illusion of movement or rotation. Think back to some of the most recent ads you've seen on Instagram—chances are that they contain some form of design in motion. From moving text bubbles, to illustrated characters walking through a scene, motion graphics come in many shapes and forms. Motion graphics are great for:
#Tips