Alex is a freelance writer and newsletter aficionado based in Waterloo, Ontario. When he’s not writing for clients, he’s putting together TL;WR, a weekly culture and events newsletter his mom says is excellent. Alex has worked with some of Canada’s largest tech companies in PR, marketing and communication roles. Connect with him on LinkedIn to chat or get ideas on what to do this weekend in Waterloo.
Crunch periods like Q4 can put even the most prepared teams to the test. Manage it right, and your team can harness that energy to produce amazing work. Manage it wrong, and you could burn out the people who’ve trusted you to guide them through the trenches.
So, how can you guide your team through the crunch to do their creative best?
Every marketer wants to make an impact, especially when they’re working to launch a bold brand campaign.
It’s a challenge that Udi Ledergor knows well. Ledergor is the Chief Evangelist and former Chief Marketing Officer at revenue intelligence leader Gong. During his time as CMO, Ledergor led the company from a new startup on the scene to becoming an industry leader.
You need more video and you need it fast… and cost-effectively… and like yesterday! Can AI really help? What’s it good at—and how can you ensure consistent quality?
Demand for video keeps increasing, with 95% of marketers considering it a strategic imperative. Similarly, 96% of creative leaders realize that AI will help everyone get to market faster.
Over the last ten years, access to marketing data has gone from a slow drip to a virtual tsunami of performance data, social media metrics and marketing analytics. Creative teams are swimming in data—unfortunately, without lifeguards.
We've talked to over 200 creative leaders who, like you, wish data came with a mute button. In our Overcommitted Report, 76% of leaders said they feel burned out, and 78% say the demands on their teams are exceeding their capacity.
Sometimes, it can feel like burnout is the only constant for creatives. We’ve heard it from creative teams over and over again, from small brands to global powerhouses. There is a seemingly never-ending list of assets that need to be built and campaign deadline after campaign deadline.
Not only that, but almost every project is critical. When we spoke to 200+ creative leaders about the issues affecting their teams for Overcommitted: The State of In-house Creative Teams in 2025 report, they shared that 55% of their projects were marked “high priority”.
Global agricultural technology leader, Syngenta uses science to advance crop production. However, even the most cutting-edge innovations must work in harmony with nature. Attracting pollinators, like bees and butterflies, Operation Pollinator helps boost crop yields.
But what does this have to do with using AI for ad creative? When guided by human ingenuity and expertise, AI is a catalyst that lets you quickly explore and refine ideas.
The generative artificial intelligence (AI) revolution over the last two years has done more than change how we work. It is redefining roles and careers in ways we never imagined. This might be a LinkedIn thought leader cliche, but nothing comes close to explaining our brave new world better than “AI won’t replace you. You’ll be replaced by someone who uses AI.”
We were thinking about this and how AI has changed our approach to work after looking back at an AI-powered ads project we delivered for Syngenta. Their team came to us with a brief for digital and print ads, which we always love sinking our teeth into.
It’s no surprise that cats and dogs dominate the internet, but you don’t have to tell Independence Pet Group (IPG) this. The Chicago-based pet insurance leader covers over one million pets across the US and Canada, keeping them (and their fur-parents) healthy and happy.
We love cats and dogs, too, so when IPG asked us to create illustrations for their employer branding efforts, we were all in. The challenge? IPG had never used illustrations before. The most efficient way to go from zero to concepts was to use AI, so our AI-powered creative team went to work. Let's just say, the results were quite fetching.
