14 great advertising examples to inspire your campaigns in 2025
In 2025, the fight for dwindling attention spans is real. Yet, it’s critical to get eyes on your brand. Every moment you’re noticed is a valuable chance to engage with your ideal customer. The most effective route to success is to create impactful advertising campaigns. But which tack to take? We’ll show you.
Every day, customers are flooded with online advertising, from flashy banner ads to striking visuals that promote products on social media platforms. Print advertising has been decisively overtaken by digital advertising, forever altering the dynamics of brand promotion.
Despite this shift, the advertising industry continues to thrive. In 2024, marketers worldwide invested nearly US$1.1 trillion in ads (a $75 billion increase from 2023).
With millions of brands clamoring to get noticed, the real challenge is to make sure your advertising campaigns stand out. But how?
An excellent starting point is to explore the different types of advertising design, other successful digital advertising campaigns and the latest campaign trends.
If you’re short on time, though, this article is a valuable resource. First, we delve into the relevance of advertising in 2025. Then, we highlight 14 top advertising examples that demonstrate how a well-defined creative strategy and original designs can help you deliver results.
Sit tight. It’s time to supercharge your advertising game.
The importance of advertising in 2025
No matter how tight your advertising budget is, you simply can’t afford to sit on the sidelines.
Effective advertising will help your brand stand out and thrive in today’s congested media environment.
Still not convinced? Here are six key reasons why advertising remains pivotal:
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1. Advertising enhances brand visibility and recognition
Consumers are bombarded with content across dozens of channels, from social media and YouTube videos to podcasts, print advertising, TV commercials and radio ads.
Given this constant influx of information, advertising can help your brand stand out above the noise and build recognition.
Take digital advertising, for instance. It can help you improve your brand visibility and increase brand awareness by up to 80%.
On this score, it makes sense to partner with a competent digital ads agency. After all, a skilled team can bring industry expertise and data-driven insights to help you maximize your ad campaigns.
2. It improves sales and conversions
Good, strategic advertising drives business results. With advanced targeting and AI-driven personalization, your ads can connect with the right audience at the right time. These technologies can also make your ads feel relevant and helpful rather than intrusive.
Moreover, compelling ads can enhance engagement and build trust, which can ultimately boost sales and conversions.
3. It boosts growth via data
Approximately 89% of marketers agree that data-driven advertising boosts ROI.
Today’s powerful AI-driven reporting tools (including Superside’s Superads) can help you analyze real-time data, get performance insights on the fly and respond quickly to market trends and consumer preferences.
4. It builds brand loyalty
More than a means to simply promote products, in 2025, advertising prioritizes storytelling. This key element can help you build deeper emotional connections with target customers and establish trust.
It’s essential to use your advertising campaigns to build trust, as 81% of consumers say they need to trust a brand before making a purchase.
Interestingly, print advertising remains one of the most trusted platforms for meaningful brand messaging. With 61% of readers trusting newspaper and magazine ads more than digital advertising, print is a reliable choice for purpose-driven advertising campaigns.
5. It empowers small players
Strategies such as keyword targeting and programmatic advertising enable small businesses to compete with larger brands in the digital world.
Approximately 96% of small business owners use social media for advertising, which underscores the value of these platforms in low-cost brand awareness efforts.
6. It maintains a competitive edge
As advertising across various platforms evolves, more brands use cutting-edge tactics and technologies such as augmented reality (AR), virtual reality (VR), 3D modeling and user-generated content (UGC) to create memorable experiences that resonate with younger, tech-savvy audiences.
Over 85% of AR and VR users engage in social shopping, with Gen Z and Millennials leading the way. UGC, in turn, influences 85% of Gen Z’s purchasing decisions, which makes UGC a powerful tool for brands looking to stay competitive.
As more digital advertising channels emerge, innovative technologies will continue to provide valuable opportunities for brands to connect with their target customers.
Superside redefines what great advertising looks like
Before sharing 14 drool-worthy advertising examples to inform your next campaign, let’s discuss why a top creative agency like Superside can help you deliver the best advertising results:
- We’re masters of AI
With over AI-powered creative projects under our belt, we’re the world’s leading AI-powered creative service. Our global team of accomplished creatives, advanced AI tools and efficient workflows allow us to deliver high-quality ads faster and more cost-effectively than traditional agencies.
- We’re your creative team’s creative team
Partner with us and Superside will act as an extension of your team. You’ll work with a consistent team of kind, expert creatives, project managers and customer success managers who handle almost everything so you don’t have to.
- Our teamwork makes your dream work
We’re the only AI-driven creative service designed to grow with in-house teams. We don’t merely create images and ads; we design striking visuals and high-converting campaigns. We’ll support you during the entire campaign design process, from conception to launch and post-campaign reporting.
The best 14 advertising examples to inspire your marketing campaigns
How can you make a lasting impression when people encounter nearly 100 ads every day?
We’ve gathered 14 impactful advertising examples to set you off on the right track.
1. Kins by Superside
Campaign concept: When Kins, a new player in healthcare, wanted to create a trustworthy brand, they approached Superside.
To transform physical therapy with in-person and virtual services, we helped them implement a social media advertising strategy focused on building trust and making the brand more relatable.
Channels and platforms: Mainly social media.
Results and impact: Click-through rates (CTRs) increased 200% and conversion rates rose from 1-2% to 4%.
Why it works: Kins partnered with Superside to achieve its social media brand objectives. We developed audience-focused creatives and conducted A/B testing to boost their industry presence. This collaboration enabled Kins to scale their online advertising assets quickly and deliver strong conversion rates.
Key takeaways for brands: This collaboration is a powerful example of how enterprises can unlock new levels of growth and agility by leveraging outsourced creative services. An outsourced creative team can free up your in-house team to focus on creative strategy and brand innovation.
2. OPA! by Superside
Campaign concept: OPA!, a food-focused app and gifting brand, struggled with a visual identity that seemed more “fintech” than “food.”
To reflect its essence and capture the attention of target customers, the company required a comprehensive brand overhaul and the creation of social media assets to showcase its new identity. Superside came to the rescue.
Channels and platforms: Social media and mobile advertising.
Results and impact: In just one month from conception to rollout, OPA! redefined what it stood for and dressed its brand in an identity that truly reflects its mission.
Why it works: OPA! teamed up with Superside to transform its brand through our AI-enhanced creative services. This collaboration tripled OPA!’s social media advertising creative output and significantly boosted its brand presence and engagement across specific online platforms.
Key takeaways for brands: The combination of creativity, technology and strategic insight drew favorable attention on social media. OPA!'s daring brand transformation is an excellent example for companies that want to stand out with innovative creativity.
3. D2L Brightspace by Superside
Campaign concept: D2L Brightspace sought to update its advertising strategy with bold ideas, so it hired Superside to create a new visual narrative that went beyond traditional stock images.
The goal was to use AI to create a range of ad visuals that would align with various versions of the “A Future This Bright” tagline copy.
Channels and platforms: Mostly online advertising.
Results and impact: A 70% reduction in production time and significantly increased audience engagement and brand awareness.
Why it works: Once the desired style was locked in, Superside’s creative team jumped straight into bringing the visuals to life. We adjusted the AI prompts to ensure the image concepts were consistent with the ad copy. This team effort yielded captivating ads that enhanced D2L Brightspace’s reputation in the edtech sector.
Key takeaways for brands: AI saves time and improves efficiency in delivering ads. A dependable AI-powered creative service team like Superside can significantly speed up creative workflows to help your brand deliver standout advertising campaigns faster.
4. Hoka
(Source: Attentive)
Campaign concept: SMS marketing for product recommendations.
AI marketing platform Attentive wanted to help customers discover their ideal Hoka pair through personalized suggestions and curated guides.
The hope was that these tailored messages would alleviate decision fatigue and enhance purchase confidence by aligning customers with products that fit their needs.
Channels and platforms: SMS advertising.
Why it works: If a new subscriber doesn’t convert after joining HOKA’s SMS program, an AI ad generator sends a tailored follow-up message.
Instead of a standard coupon reminder, this AI tool creates bespoke messages, which incorporate elements like social proof to instill urgency and encourage purchase completion.
Key takeaways for brands: SMS marketing remains a powerful method that enables businesses to connect with and engage their customers. With AI-powered SMS campaigns, your brand can craft personalized text messages that resonate with your target audience and deliver tangible ROI.
5. Barbie
(Source: Variety)
Campaign concept: Warner Bros. aimed to generate excitement for its upcoming Barbie movie with interactive experiences. The campaign included a Barbie Wardrobe augmented reality lens that allowed users to try on film-inspired outfits.
Channels and platforms: Snapchat.
Why it works: The AR lens transformed passive viewers into active participants. Users were able to see themselves as part of the Barbie universe, which created a memorable, personal connection to the film.
Key takeaways for brands: Engagement campaigns can help brands interact with potential customers to increase brand awareness. When you launch a campaign at precisely the right time, you make it more likely that your target audience will pay close attention.
6. The North Face
(Source: JD Sports and Creative Bloq)
Campaign concept: FOOH, or Fake Out-of-Home, is a digital advertising strategy that uses augmented reality and CGI to simulate ads in real-world settings (often with jaw-dropping, surreal results).
The North Face FOOH campaign is a standout example, which showcases a digital Big Ben wrapped in an oversized puffer jacket. The jacket looks great on Ben, don’t you think?
Channels and platforms: Exclusively social media.
Why it works: FOOH is an affordable, computer-generated approach that often makes for viral campaigns. The eye-catching visuals naturally draw people in and compel them to want to watch, share and talk about what they’ve seen.
Key takeaways for brands: FOOH campaigns are entertaining and often seem unbelievable, which intrigues mass audiences. FOOH mimics the outcome of a high-budget advertising campaign at a fraction of the cost. This makes it an excellent choice for smaller businesses (yup, if you’ve ever hoped to go viral, this is your chance).
7. Old Spice
Campaign concept: The creative strategy behind this swashbuckling Pirates of the Caribbean-themed ad campaign highlights the failure of men’s deodorants to deliver on their long-lasting promises.
It humorously parodies Old Spice’s effectiveness aboard a foul-smelling pirate ship.
Channels and platforms: TV, Out-of-Home (OOH) advertising, digital channels and in-store.
Why it works: The 90-second commercial feels more like a blockbuster movie than a typical men’s care advertisement. This ad campaign elevates Old Spice body wash beyond regular advertising to become a source of entertainment.
Key takeaways for brands: Old Spice’s TV ads are humorously absurd and poke fun at their old-fashioned image to connect with their target audience. This humor creates memorable moments and demonstrates that the brand truly understands its audience and their needs.
8. Coca-Cola
(Source: Coca-Cola Co.)
Campaign concept: In 2011, Coca-Cola launched its famous “Share a Coke” campaign, which personalized bottles with popular names.
The 2025 campaign builds on the first with digital and real-life experiences. Customers can now search for named products and connect via the Coca-Cola app.
Channels and platforms: Broadcaster Video-on-Demand (BVOD), social media platforms and OOH.
Why it works: The Coke campaign effectively mixes nostalgia with modern digital moments for all age groups. QR codes on packaging lead users to a digital hub where they can customize bottles and create personalized videos.
The campaign celebrates friendships and transforms everyday activities into shareable moments.
Key takeaways for brands: The 2025 relaunch demonstrates how a classic campaign can be adapted for a new generation. Coca-Cola has added features to cater to Gen Z’s digital tastes, but the campaign still focuses on personalization and emotional connection. These elements make for mass appeal.
9. WWF
(Source: Ads of the World)
Campaign concept: WWF demonstrated its signature strength in this print campaign, which consisted of visually striking, thought-provoking imagery.
Channels and platforms: Printed media.
Why it works: The campaign ads are effective because they evoke strong emotions. They use powerful visuals and relevant messages to raise awareness and inspire environmental action.
Key takeaways for brands: Strong visuals and simple ad copy grab attention and encourage reader engagement. The visual metaphors are creative and memorable, which make the ads more likely to be recalled.
10. Invisalign
(Source: Wordstream)
Campaign concept: As users become immune to online banner ads, this simple campaign showcases an alternative approach.
Intriguing ad copy and free online quizzes are used to capture target customers’ attention and showcase product offerings.
Channels and platforms: Digital platforms and online advertising.
Why it works: Typically, display advertising includes a strong CTA. Most people likely don’t know what a “smile assessment" entails, but they’re probably curious to learn more about it. In this case, the CTA is difficult to ignore.
Key takeaways for brands: Banner ads are often used at the top of the marketing funnel, where the main goal is to build brand awareness and reach a broad audience (most of whom aren’t ready to make a purchase yet).
Offering a free online quiz is an effective way to engage these potential customers, collect valuable insights and guide them further down the funnel with a more personalized experience.
11. Microsoft
(Source: Wordstream)
Campaign concept: Creating copy that empowers the target audience.
In this case, a line like “Build and develop apps with Azure. Start your free trial today” may be acceptable, but it’s unlikely to engage potential customers. If banner ads don’t resonate with their specific audiences, they won’t achieve their goals.
Channels and platforms: Digital advertising.
Why it works: This simple copy approach changes the standard “Start your free trial today” message as target customers can decide when their free trial ends and when payments start. This minor change has a significant impact on audience engagement.
Key takeaways for brands: Flip expectations to boost brand recall and sales, as this can help your brand stand out and grab attention.
12. Magnum
(Source: Magnum)
Campaign concept: One of Magnum’s latest ads, “Nothing Cracks Like Magnum,” is a brilliant example of how sensory elements can promote products.
Elegance, pleasure and chaos collide in a series of slow-motion video ads that caputre the reactions triggered by an innocent yet dramatic bite.
Channels and platforms: Cinema, TV and digital channels, print advertising and OOH.
Why it works: The ad campaign features Magnum’s signature “crack,” which reinforces what the brand is loved for. That bold, satisfying sound is pure indulgence in every bite. If you’ve ever had a Magnum, believe us: You’ll crave another after watching the ad.
Key takeaways for brands: These ads engage the senses of sound, taste and texture. Multi-sensory cues give brands a unique opportunity to create memorable experiences.
13. Mando
(Source: LocaliQ)
Campaign concept: Mando offers men a premium selection of personal hygiene products. In this Instagram ad campaign example, the brand conveys its message powerfully with a few impactful words.
Channels and platforms: TV, social media and other digital channels.
Why it works: Long marketing messages don’t perform well. Mando uses just four words, accompanied by a striking white CTA on orange. The direct call to action clearly specifies what to shop for and defines the target customer’s shopping intent.
Key takeaways for brands: Use specific and targeted CTAs to motivate potential customers to convert. In online advertising, a few well-placed emojis can also efficiently grab attention in captions.
14. Reese’s
(Source: AdAge)
Campaign concept: Reese’s Peanut Butter Cups aimed to boost brand awareness in the United Kingdom. Chocolate cups filled with peanut butter, a combination popular in the United States, are less recognized in the U.K.
The brand launched a social media campaign highlighting its love for incorporating peanut butter in absolutely everything.
Channels and platforms: TV and social sharing channels.
Why it works: British comedian Henry Paker’s playful depiction of pouring peanut butter into a chocolate stiletto cemented the success of this ad campaign.
The humor resonates with the British target market to connect an American product with a new audience in another part of the world.
Key takeaways for brands: Boost engagement and brand perception with tailored messages that align with specific cultural nuances and geographical locations
Localize your advertising campaigns to reach new markets and expand into different regions more effectively.
Build a successful ad campaign with Superside
This wraps up our collection of standout advertising examples. If you’re looking for more ad campaign ideas and practical guidance, check out our digital advertising design guide. It’s a valuable resource packed with best practices, case studies and expert tips.
Short on time or resources but eager to launch advertising campaigns that meet your marketing objectives? Partnering with Superside as your creative team’s creative team is your fastest route to multi-platform campaign success.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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