Superb product design delivers intuitive user experiences and real value, both of which can give your brand a competitive edge. Don’t have the in-house capacity or expertise to build a product that’ll set you apart? Then partner with one of the world’s 10 best product design firms for business success.
In a world flooded with digital products, the difference between a product that gets adopted by target audiences and one that gets ignored is design.
Modern users are no longer merely satisfied with products that work. They seek intuitive, beautiful experiences and products they truly enjoy using. In sectors such as SaaS, consumer tech, healthcare and fintech, design shapes brand perception, product adoption, user engagement and, ultimately, loyalty.
For enterprises and high-growth brands, the stakes are high. Every design misstep and delay could translate into lost relevance. Yet many in-house design teams have too little bandwidth to deliver products at the speed, scale and quality now required. On the other hand, traditional agencies move too slowly or aren’t built for the level of iteration modern tech enterprises require.
This is where a top-notch, dedicated product design service can tip the balance in your favor. In this article, we unpack why great product design is a non-negotiable. We also share 10 product design companies that can help you create an in-demand, highly successful product.
Why great product design is a competitive advantage for enterprise brands
There’s no doubt: Great product design is a business advantage. Poor design, on the other hand, can damage your reputation and your product’s chance of success.
In fact, nearly 88% of online customers won’t return after a bad user experience, and almost half (46.7%) will share their negative experience with others.
Let’s take a closer look at why design-led companies consistently outperform competitors and why an investment in exceptional product design services is the only way to go.
Great product design differentiates your brand
Technology and innovation cycles are shorter than ever, and new products are now turned into commodities within months instead of years. The result is that features such as security, compliance and integration are no longer differentiators. They’re basic expectations:
- Will people actually use the product?
- Does it reduce friction and frustration?
- Does it really streamline workflows (or create more work)?
- Does it facilitate seamless communication?
The products that anticipate these questions and answer them through thoughtful design are the ones that get adopted.
Great product design builds trust
Excellent product design also builds trust. How often have you been turned off by a product page, website or tool with a clunky interface or garish layout?
Poor design signals that a company hasn’t put sufficient thought or effort into its product, or that the product isn’t aligned with target customers’ needs. Elegant design signals thoroughness, attention to detail and stability.
Risk-averse B2B decision-makers also tend to favor products that look credible and feel trustworthy.
Design products people love
From UX flows to final UI, our Product Design
experts craft seamless experiences that drive
engagement and retention.
Great product design delivers emotional impact
Great design doesn’t just make a product more straightforward to use. It makes people feel good about using it. When users feel capable rather than confused, they’re far more likely to adopt new tools, stay engaged and spread the word.
In B2B settings, this emotional connection can even shape company culture. When employees enjoy using a product, it reflects positively on the leaders who chose it, which strengthens trust and credibility.
In contrast, clunky software can fuel resistance and frustration. In the workplace, good product design also typically translates into higher productivity levels and employee satisfaction.
Great product design drives adoption and boosts productivity
Using a new product typically involves a learning curve. Great UX design makes it easy to get started and continue using a product. Poor design, on the other hand, could lead to poor adoption and even product rejection.
For example, in corporate settings, product design that reflects how people already work can minimize overwhelm and frustration. In the B2C world, intuitive navigation and personalized experiences can drive engagement and long-term use.
Research also shows that well-designed, intuitive interfaces elicit positive emotions. This boosts perceived value and typically makes users more tolerant of minor issues.
Great product design cuts support tickets to deliver a high ROI
Well-designed products greatly reduce user errors and support tickets. In the long run, this allows businesses to grow faster by cutting customer service costs.
Plus, the market demands products that work well. In fact, a Forrester study found that, on average, every dollar invested in good UX returns $100 (an ROI of 9,900%).
The data speaks for itself
According to a Forrester Total Economic Impact™ study, Superside delivers a 94% ROI and pays for itself in six months.
The 10 best product design companies in 2025
Time to find the perfect product design partner? The 10 product design services below can all accelerate your product design cycles and help you create innovative solutions.
1. Superside
Services offered:
- Product design services and Design systems implementation
- Web design and email design
- Social media and ad creative
- Branding
- Print, packaging and merch design
- Video production and motion design
- Illustration design
- Concept creation and digital marketing consulting
- Presentation design
- AI creative and AI consulting services
Product design services offered:
- Prototyping and concept validation
- Product design audit
- UX enhancements and iteration
- Design system creation and implementation
- MVP design and prototyping
- Product consulting
- Way more
As the world’s top AI-powered creative service, Superside helps in-house teams at ambitious brands deliver high-quality product design fast and cost-effectively.
Our globally distributed creative teams work across time zones, while our proprietary Superspace platform centralizes briefs, collaboration and feedback during the product design process.
The different brands we work for also love us for our elasticity. Need a dashboard redesign, an onboarding flow, motion graphics, new branding or an entire design system? Our flexible subscription model supports it all.
With us working as your creative team’s creative team, it’s easy to scale work up or down as needed. Plus, you can say goodbye to constant contract or per-project negotiations with traditional agencies and freelancers.
Superside product design covers the entire digital product lifecycle, from initial audit through to delivery of the final digital product:
- Our team will start with a comprehensive product design audit to identify friction points, gaps and opportunities. This will give all internal and external stakeholders a solid foundation for informed decision-making.
- From here, we’ll shift our focus to producing clickable prototypes and full-scale production. We’ll work through rapid iteration cycles during the development process to validate concepts and user flows early, which dramatically reduces risk before development begins.
- To ensure consistency and scalability, we’ll also create and integrate design systems that grow with your business.
This grounded, end-to-end design approach helps us deliver intuitive and scalable websites, apps, dashboards and platforms rooted in end-user engagement behavior, accessibility standards and conversion best practices.
We also won’t rest on our laurels once the digital product is launched. We’ll focus on continuous improvement and keep an eye on user feedback to enhance features, refine UX and run minimum viable product design cycles. This final product development step will ensure faster time-to-market.
The results speak for themselves:
- We’ve completed more than 70,000 projects across various sectors, many of which involved digital product design.
- 98% of projects were delivered on or before the agreed deadline.
- We saved our customers an average of 30%-50% (the result of not having to hire more in-house team members or work with traditional agencies).
Throughout the design process, our creative leads will provide product and business-strategy guidance, aligning design decisions with broader business objectives. We’ll also keep a close eye on quality assurance.
- Year founded: 2015
- Location: Global
- Enterprise fit: Ideal for fintech and SaaS companies keen to redesign their platforms, enterprises that want to launch internal tools with better UX, and growth companies eager to scale their mobile experiences.
How 500+ brands get more work done, without doing more
They Superside it. Fast, high-quality creative from the
AI-powered creative service that handles it all.
2. frog (frog design)
(Source: Frog)
Frog is a global design and innovation consultancy that works with organizations to develop products and services that span physical and digital domains. The company has a challenger mindset that helps enterprises solve hardware, software and system-integration problems.
Its global network of studios and end-to-end capabilities (from research and strategy to design and engineering) enable consistent delivery and scalability across teams and regions. It also excels at strategic planning.
Prominent customers include Unilever, IKEA and Tiffany & Co.
- Year founded: 1969
- Location: San Francisco, California, United States.
- Specialization: Industrial and digital product design services, service design, software development.
3. IDEO
(Source: IDEO)
IDEO has collaborated with top enterprises such as Apple, Kaiser Permanente and Ford Motor Company to advance innovation in digital product and service design.
As experts in human-centered design, IDEO combines market research, rapid prototyping and cross-functional collaboration to guide organizations from early concept development to market-ready solutions.
Its systemized approach helps teams integrate design thinking into strategic decision-making and execution. This results in products that are both creative and closely aligned with business objectives.
- Year founded: 1991
- Location: Palo Alto and San Francisco, California, United States.
- Specialization: Human-centered approach to product design services, design thinking, service and organizational design.
4. ustwo
(Source: ustwo)
Ustwo is a global digital product studio that collaborates with major brands such as Google, Adidas and Ford Motor Company.
The company’s approach integrates user research, journey mapping, rapid prototyping and digital product development within a unified studio environment.
This structure helps its customers to validate its concepts efficiently, create refined digital and mobile experiences, and maintain consistent design quality across platforms and markets.
- Year founded: 2004
- Location: London, United Kingdom.
- Specialization: Mobile-first product design services, digital product development, consumer experience design.
5. Thoughtbot
(Source: Thoughtbot)
Thoughtbot is a design and development consultancy that builds scalable web and mobile products in partnership with both enterprises and startups. For example, it has worked with the Harvard Business Review to design and launch a mobile app.
UX design and engineering teams typically work closely together from discovery through to build to ensure seamless transitions between design and implementation.
Thoughtbot primarily deals with products that are both user-centred and commercially viable.
- Year founded: 2003
- Location: Boston, Massachusetts, United States, with studios across the United States and Europe.
- Specialization: Product design services and engineering, UX/UI design, rapid validation.
6. Designit
(Source: Designit)
Designit is a global design consultancy that has delivered product and service design solutions for organizations such as Los Angeles World Airports, Nespresso, Sephora and the Nobel Peace Centre.
The product design agency brings together multidisciplinary teams (which include a highly capable engineering team) with strategic insight and extensive global delivery capabilities to deliver complex projects across multiple locations.
Its approach emphasizes human-centred design thinking rooted in business strategy.
- Year founded: 1991
- Location: Copenhagen, Denmark.
- Specialization: Strategic service and product design services, experience strategy.
7. Accenture Song
(Source: Accenture Song)
Previously known as Fjord, Accenture Song has partnered with customers such as HSBC, Vodafone and BMW to transform customer satisfaction and employee experiences.
This team embeds design deeply within its large-scale transformation programs. They also use their global reach, strategic insights and disciplined design methodologies to deliver robust product designs for their customers.
Accenture Song’s ability to scale its design thinking across diverse teams and markets also makes it a good product design partner.
- Year founded: 2001
- Location: London, United Kingdom.
- Specialization: Service and product design services, product strategy, experience design.
8. Musemind
(Source: Musemind)
Musemind is a global UX/UI design agency that’s known for digital products and services that prioritize user needs and business objectives.
This team has partnered with prominent customers such as Samsung, Sony and Siemens to deliver innovative product solutions and standout results.
The product design agency’s approach blends strategic design thinking with deep technical expertise. This enables them to develop scalable, user-centric experiences that fuel growth and engagement across markets.
- Year founded: 2016
- Location: Sheridan, Wyoming, United States.
- Specialization: UX/UI design, product design services, service design, design systems, enterprise software.
9. Netguru
(Source: Netguru)
Netguru has delivered innovative product and design solutions for brands such as IKEA, Solarisbank and Volkswagen. It specializes in scalable SaaS and mobile platforms.
This team follows a holistic product development approach that integrates design and engineering with agile delivery and rigorous QA. In this way, they help global organizations to rapidly develop and launch products that are technically sound and on-brand.
Netguru’s commitment to seamless collaboration and technical excellence also makes it a solid choice for enterprises that seek a product design partner.
- Year founded: 2008
- Location: Poznań, Poland.
- Specialization: UX/UI design, mobile app development, SaaS product design services.
10. Think Design
(Source: Think Design)
Think Design’s strength lies in its rigorous product design methodology, its capacity to scale across multidisciplinary teams and its skill in translating deep insights into practical product improvements.
Over the last few years, this team has consistently delivered impactful product solutions that satisfy customer needs across diverse markets.
The company’s strategic approach also enables its enterprise customers to innovate confidently and grow fast in competitive tech environments.
This product design agency counts Giorgio Armani, DKNY, Midis Group and the New-York Historical Society among its customers.
- Year founded: 2004
- Location: Pune, India.
- Specialisation: UX research, product design services, service design, web design.
Elevate your product design performance with Superside
Great product designers craft experiences that are not only beautiful and intuitive but also purposeful, impactful and deeply connected to target audiences’ needs. In fact, in markets where products often share similar features and competitors quickly copy ideas, design becomes the key differentiator.
For enterprises eager to lead rather than follow, an excellent product design partner can bring fresh perspectives, creative solutions and product value that build brand reputation and drive business growth.
Among the product design services listed in this article, Superside stands head and shoulders above the rest. We bring enterprise-grade product design into a faster, more scalable model through an AI-powered creative subscription.
Are you ready to build a product that moves the dial for your company and delivers real value for your customers? Then just Superside it.
Increase your creative capacity
Let your in-house team reach for the stars,
while Superside keeps your day-to-day creative needs
at an industry-leading level. Ready to scale?
