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Every marketer has a unique set of skills to offer when it comes to advertising a company and engaging with the audience. The brilliance of a marketing plan can get obstructed by the wrong design though. Graphic designers have keen eyes that can spot misaligned text, shadows that hinder readability, and other common errors in design. Regardless of your skill level, sometimes it just makes sense to go with a platform that is easier and quicker to use than what the professionals create with. And these tools are especially handy for marketers who have little to no design skills but big ideas.
We’ve compiled a list of tools for you that are user-friendly and offer creative, trendy options for professional design regardless of your skill level.
Create Social Media Content
1. Canva
Cost: Free, $12.95 per user per month, or enterprise pricing
About: Canva is a multi-function platform that allows for creation of a large number of marketing materials like infographics, flyers, postcards, and business cards. They have great pricing and enhanced tools and products for enterprise clients, or you can use their free version for a quick creation.
2. infogr.am
Cost: Free, $25 per month, $79 per month, $149 per month, or enterprise pricing (Annual subscriptions are up to 24 percent cheaper.)
About: Infogram is an excellent option when you need to create beautiful reports, infographics, charts, and other visuals. Their data visualization options are professional and varied so you impress every time.
3. Lumen5
Cost: Free or $49 per month
About: Videos are shared 12 times more than text on social media. The power of video cannot be understated. Lumen5 transforms your articles into videos—and it is so cool! AI takes your text, summarizes the content, and matches scenes to images, videos, and music to make a dynamic video.
4. Animoto
Cost: $16 per month, $42 per month, or $64 per month (Annual subscriptions are up to 50 percent cheaper.)
About: Animoto offers DIY video making on an easy-to-use platform that doesn’t require any experience to operate. It uses drag-and-drop technology, so you can create videos for social media quickly and effortlessly.
5. Rocketium
Cost: Free, $19 per month, $49 per month, $149 per month, or enterprise pricing (Annual subscriptions are at the price of 10 months.)
About: Another video creation option, Rocketium offers templates by industry and use case. You can edit, create, brand, and collaborate on videos to get just the right concept before pushing it on social media.
6. Animaker
Cost: Free, $12 per month, $25 per month, or $49 per month (Annual subscriptions are slightly cheaper.)
About: Animations are an excellent way to advertise products or services, and Animaker is one of the best helping you create them. You can produce 2-D, typography, and infographic animations to enhance your brand story.
7. Adobe Spark
Cost: Free; $9.99 per month individual; $9.99 per month per license business
About:Adobe Spark is a free platform for creating graphics, webpages, and video stories. There are paid options also that allow users to replace Adobe’s branding with their own, select custom fonts and colors, consolidate billing for teams.
8. Unsplash
Cost: Free
About: Sourcing photos for design projects can be expensive. Unsplash is the answer for marketers who don’t have a big graphics budget for their big ideas. You can find beautiful, free photographs in a variety of categories for free usage.
Create Branding (Logo, Style guide, Colors, Business Cards)
9. DesignMantic
Cost: Free
About: If you’re ready to create a brand identity, but not sure where to start, try DesignMantic. They have tools that will help you draft a logo and design business cards and webpages. You can design for free, but there is a cost if you choose to buy any products.
10. Logo Crisp
Cost: Free
About: Logo Crisp offers 10,000 free, customizable designs that can be sorted by industry. Find one that suits you, change up the colors and fonts, and save for later. You can create and save as many logos as you want.
11. Supalogo
Cost: Free
About: Supalogo is a quick tool that is accessible directly from your browser. Simply type in your company name, select from preset colors to create a gradient or solid shade and choose your font from 100+ font types. The result will populate in a box for you to save or edit at your whim.
12. Logofury
Cost: Free
About: Logofury says they are the best free logo maker, and their products seem to prove that. You type in your company name and slogan, choose what industry you’re in, and they present you with 50+ options that you can open and customize to your specifications. The low res option is free, but if you want scalable vectors, solid white or black backgrounds, or the ability to edit anytime, it’ll cost.
Cost: Free
About: Similar to Logofury, Logo Maker 24 is a quick, no fuss process in which you insert your business information and select from a series of logo options. Each individual graphic part of your logo is editable by color for dynamic, dramatic looks.
Cost: Free
About: It’s best to let Instant Eyedropper explain what they do for themselves: “Instant Eyedropper is a free color detection tool for webmasters that will identify and automatically paste to the clipboard the HTML color code of any pixel on the screen with just a single mouse click.”
15. Coolors
Cost: Free
About: Coolors is a cool tool (we couldn’t resist!) for finding colors that look great together. Generate awesome palettes to find the perfect one for your brand.
Create Website/Landing Pages
16. Ucraft
Cost: Free
About: Ucraft helps you create dynamic landing pages that motivate visitors to convert. They offer several templates, a free webpage option (there are also paid professional versions), and free website hosting.
17. Unbounce
Cost: Free with limited access, $79 per month, $159 per month, $399+ per month with annual billing (20% off)
About: Unbounce suggests they can help you lower cost-per-lead by over 70% with their unique landing pages. Besides the landing pages, they also offer templates for creating popups and sticky bars.
18. Wix
Cost: Start from $4.50 - 24.50 per month based on the needs
About: If you’re looking for an awesome place to build a website, Wix may be the answer for you. They offer AI-designed options, total freedom with the Wix Editor, and advanced coding options through Wix Code.
Create Ads
19. Postermywall
Cost: Free
About: Browse thousands of templates for flyers and videos that can create professional, fun ads for your company. Postermywall offers high-res downloads for a cost and low-res for free.
20. Bannersnack
Cost: Free, $7 - $36 per month for individual plans, or $35 - $39 per month for team plans
About: Bannersnack allows you to make all-important banners for online campaigns, and they also have options for flyers, posters, and video ads. They are optimized for each use case and are a low-cost alternative to hiring a professional.
21. Biteable
Cost: Free
About: As we said before, video is where it’s at when it comes to engagement. That’s true too for ads. Biteable helps you create video ads “in a snap.” You can customize a template or start from scratch. Try it for free to create 5 video ads per month shareable to YouTube or Facebook or upgrade to the yearly option for unlimited creation, downloads, and no Biteable watermark.
22. AdKreator
Cost: Free
About: This DIY tool has built its foundation on being easy to use for people with no skill in design. There is no software to download, and you can begin making banner ads in minutes after signing up.
Create Presentations
23. Canva
Cost: Free, $12.95 per user per month, or enterprise pricing
About: Canva is a multi-function platform that allows for creation of a large number of marketing materials including presentations. They have great pricing and enhanced tools and products for enterprise clients, or you can use their free version for a quick creation.
24. Google Slides
Cost: Free
About: Google Slides is a top alternative to PowerPoint. Accessible anywhere there is Wi-Fi (and even available offline!), Slides is easy to use, free, collaborative, and in most cases, compatible for download and conversion to PowerPoint.
25. Zoho Show
Cost: Free
About: Zoho is a great collaboration tool that is an excellent alternative to Google Drive (including writing tools, document storage, and spreadsheets). You can also create presentations on Show using a variety of templates or start from scratch.
Sample: https://www.youtube.com/watch?v=aF5152yYROk
26. Visme
Cost: Free, $14 - $25 per month billed annually
About: Create engaging presentations, infographics, and other visual content with Visme which helps you convert your data into stories. They offer hundreds of templates and millions of photographs to make your presentation stand out.
27. PowToon
Cost: Free, $39 per month, $89 per month, $197 per month (Annual subsriptions are cheaper and start from $16 per month)
About: Powtoon offers many options to create stunning animated presentations including a Photoshop Plugin, PowerPoint to video conversion, and start-from-scratch templates in a variety of industries.
28. Piktochart
Cost: $24.17 per month for Pro plan and $82.50 for Team plan
About: One of the big draws of Piktochart is its license-free library that allows you to choose from icons, photographs, and other graphics without the hassle of purchasing licenses for use. You can also make dynamic charts, animations, and quickly flip colors on the presentation.
Create Emails/Newsletters
29. BEE
Cost: Free and $15 - $45 per month for Pro plans
About: Bee offers “elegant, mobile-responsive” emails that are user-friendly to create. Use the drag-and-drop function, one of their attractive templates, or design your own.
30. LetterPOP
Cost: Free
About: LetterPOP has created a platform for newsletter creation that also aids marketers in sharing the newsletter across social media. According to the website, “it’s as simple as create, publish, share.”
31. Venngage
Cost: Free, $19 per month, $49 per month
About: Venngage wants to help you hit it out of the park on your next newsletter. They offer clean, sophisticated looks, fun designs, and fully customizable templates to engage your audience while you update them.
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Create Marketing Collaterals (Flyers, Pamphlets, Catalogues)
32. Adobe Spark
Cost: Free
About: Adobe Spark is a free platform for creating graphics, webpages, and video stories—and it is an excellent source for flyer creation. There are paid options also that allow users to replace Adobe’s branding with their own, select custom fonts and colors, consolidate billing for teams.
33. Canva
Cost: Free, $12.95 per user per month, or enterprise pricing
About: We’ve got Canva again coming through for you in the flyer department. We know we’ve mentioned it twice before, but we can’t forget them in the flyer & pamphlet line up. They really do it all!
34. Venngage
Cost: Free, $19 per month, $49 per month
About: Venngage knows how to craft a brochure, and they will pass that on to you. They offer clean, sophisticated looks, fun designs, and fully-customizable templates to engage your audience while you inform them.
35. BeFunky
Cost: $4.99 - $6.99 per month billed annually
About: BeFunky’s designer platform gives you great tools for creation of thank you cards, brochures, invitations, posters, and even menus. Their classy, professional templates are available for a cost, but they are so worth it for the marketer with little to no design skills.
36. Lucidpress
Cost: Free and $5.95 - $30 per month billed annually
About: Lucidpress offers an intuitive editor for design creation. You don’t need to rely on a professional with their easy-to-use marketing templates for brochures, flyers, and posters.
37. Piktochart
Cost: $24.17 per month for Pro plan and $82.50 for Team plan
About: One of the big draws of Piktochart is its license-free library that allows you to choose from icons, photographs, and other graphics without the hassle of purchasing licenses for use. You can opt for the high-res printable option, share your creations on social media, and incorporate your brand identity easily.
Marketers have a variety of tools available at their fingertips to take imaginative campaigns to the next level. Gone are the days of having to code an eCommerce web design from scratch (though some companies still choose to). To learn more, read our blog post on marketing design. But if you’re still unsure about creating your own design, perhaps you need a professional to step in. With Superside’s graphic designers and dedicated project managers, you can receive a quote on a sleek, elegant option for your marketing design needs. Or talk to us about creating a visual identity that you can use to create your own graphics later.
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