It’s estimated that there are up to 24 million eCommerce websites in the world globally (and counting). Yet, of all of these websites, less than 1M sell more than $1,000 per year.
This year (2022) the eCommerce industry is predicted to be worth $5.55 trillion with 24.5% of total purchases expected to be made online.
While there are many factors that go into a great business that drives a steady revenue, an important element to help differentiate your business online is through great eCommerce website design.
But, what exactly is eCommerce website design?
eCommerce websites, by definition, are websites that allow you to buy and sell products. This includes businesses that sell through well-known platforms like Shopify or Etsy. The design part is focused around everything from the colors and images you choose, to the user experience and overall marketing design, which includes:
The list goes on.
It’s important to nail your eCommerce website design because poor creative will lead to lower sales, and in many cases, could affect the amount of people who will discover you.
To help you run an effective eCommerce business, we’ll be walking through all things website design, including:
Let’s get started!
In this section, we’ll walk through some of the best eCommerce websites and how you can apply similar elements to your own.
Scoria is an eco-conscious yoga brand that sells sustainable and playful cork yoga mats, accessories, and clothing. They’re also amongst the top 1% of Shopify stores in Canada and are on track to do $1.5 to $2 million in revenue this year. They’re crushing it to say the least.
Why it works:
Driftaway Coffee is a personalized coffee subscription service. They do everything from roasting the beans to distributing their products. Apart from their subscription service, Driftaway Coffee also sells one-off products from cold brew to clothing.
Why it works:
We can’t walk through great eCommerce design without including the biggest one out there: Amazon. This company needs no introduction, but to keep with consistency, Amazon is the world’s biggest selection of books, music, DVDs, electronics, computers, software, apparel… The list goes on.
Why it works:
As a brand that focuses on giving customers a clean and easy shaving experience, Dollar Shave Club has created a clean and easy customer experience too. Their business model is focused around selling subscription services to their razors and additional accessories (shaving gel, etc).
Why it works:
“Without a brick and mortar storefront, every pixel of your site should reflect your personality.”
Benefit Cosmetics is a San Francisco-based makeup brand that believes “laughter is the best cosmetic.” They sell a wide range of makeup products with a strong focus on makeup for eyebrows. The example below walks highlights the product detail page of one of their flagship products: Gimme Brow+.
Why it works:
While every website will require a different set of pages, there’s a key set of pages that every eCommerce website will need to design well. Across all of these pages, be sure to continue to test everything, from copy and button colors, to page layout and images.
Treat this page as an introduction to your brand. On your homepage, you can describe things like:
“I love a homepage that makes it 100% clear what the product is and why I should care.”
As you’re building or optimizing your homepage design, be sure that your copy is clear and concise, easy to understand, and provides your audience with a clear next step. Some common CTAs include:
A great way to share some of this information in a way that’s on brand and designed to convert is to hire experts to design banners and page layouts for you. Superside has curated thousands of professional designers, from UX to graphic who will act as an extension of your team, allowing you to spend more time focusing on the overall business.
This is the final moment where people are ready to fully commit to making the purchase or abandon the cart altogether, so your design better be on point. Some tips for designing website layouts include:
This is the page that customers will land on when they want to learn more about a specific product. On this eCommerce product page, there are so many things that customers will be looking for, but the specifics will depend on your business. If applicable, here are some things you should include on this page:
A great eCommerce site takes time and energy to build, but when done right, it could be the difference between making less than $1,000 in sales/month to Amazon-status. So long as you continue to build, design, and optimize for your customers, you’ll have a winning eCommerce website.
In the meantime, if you’re looking to save some time and outsource to an eCommerce website design service, Superside has you covered. Work with our UI/UX designers to bring your vision to life.
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