5 best creative strategy agencies (+5 top campaign examples)

Marketing cycles have become incredibly fast, which means enterprise-level brands can no longer afford to separate strategy from creative execution. It’s a dog-eat-dog world, and those at the top integrate agile strategy partners in their creative workflows to keep their brands ahead of the pack.

Their creative strategy companies work at the intersection of business strategy, marketing and creativity. They use performance data, audience insights, market trends, brand perception and more to ensure their customers innovate, build creative scale and deliver sustained brand growth.

And it works. Brands that successfully combine strategic insights with creativity achieve at least double the revenue growth of their competitors. High-growth brands are also significantly more likely to prioritize creative thinking.

Ready to discover how the right, AI-enabled creative strategy agency can push your brand to new heights? Read on for reasons to hire a good strategic partner, campaign examples to inspire your own, and five highly creative strategy companies that can help you crush your marketing and business goals.

Why hire a creative strategy agency?

The best creative strategists masterfully align insights, creativity and creative execution to move businesses toward their goals.

Let’s further unpack why it makes sense to work with a strong strategic partner:

1. Clarity and focus

A good creative strategy agency will provide an insight-led foundation that keeps every campaign, creative asset and message focused on your objectives.

The strategy will define the “why” behind every creative choice and help both internal and external creative teams develop on-brand ideas that resonate with target audiences.

2. Efficiencies and cost savings

The world’s best creative strategy agencies don’t mess around. They remain laser-focused on brand growth and build in efficiencies at every step of the creative process. This cuts costs, reduces delays and builds scale.

Superside is a good example. A partnership with us pays for itself in 6 months and, over 3 years, delivers an ROI of 94%. The independent Forrester Total Economic Impact (TEI) Report unpacks these benefits in detail.

How do we do this? We help our customers think strategically, boost creative quality, deliver campaigns fast and scale content production effortlessly to improve overall creative performance. We also help them avoid hefty traditional agency bills, expensive recruitment processes and unreliable contract freelancers.

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3. Integrated planning

Enterprise-level digital marketing campaigns are no longer limited to individual channels, formats or message types. They now span a myriad of different customer touchpoints.

Creative strategy agencies help ensure assets remain consistent and on-message across various channels, markets and media. The result? Cohesive brand experiences that strengthen awareness, build trust and improve ROI.

4. Proof of impact

Creative strategy is the force behind effective ad campaigns, brand transformations and even strong organizational culture. In fact, it’s such a critical component of advertising and communications that it has its own category at the Cannes Lions International Festival of Creativity.

In practice, creative strategy agencies deliver real, quantifiable business outcomes. For example, through a data-driven creative strategy, Superside delivered a 240% increase in CTR and a 275% increase in conversion rate for fintech company Pointcard.

5 inspiring creative strategy examples

Now that we’ve covered why it makes sense to work with a creative strategy agency, let’s look at a few case studies where the right partner took a problem and brought everything we’ve discussed so far to life.

1. Superside x Palo Alto Networks

Global cybersecurity company Palo Alto Networks faced a challenge: Major product announcements were piling up, and its small social team couldn’t keep pace. That’s when Superside stepped in as an extension of their team.

We took over the production of the brand’s evergreen social content, then supported thought leadership and innovative campaigns, including the company’s Precision AI launch. The campaign included video, blogs and press releases. Internal and external teams worked from a shared dashboard so stakeholders could always see the progress of the creative work.

Superside helped us with our overall campaign by really brainstorming how we officially announced and explained Precision AI on social.

Jacqui MorganGlobal Social Lead, Palo Alto Networks

The overall result was faster asset delivery, clearer messaging and significantly higher social reach.

On the morning of the AI event, the brand launched a press release and a blog post. Our teams also distilled the brand message into a fun, fast-paced video for social.

My personal LinkedIn feed was overtaken by everyone sharing this video about what Precision AI is

Jacqui MorganGlobal Social Lead, Palo Alto Networks

• Sector: Cybersecurity
• Why we liked it: Palo Alto Networks partnered with Superside for agile, scalable design. This partnership allowed them to efficiently manage and produce a high volume of creative assets across multiple platforms.
• Needs covered: Multi-channel social campaign, evergreen thought leadership content, product marketing and more.

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2. Motion Sickness x FINCH x New Zealand Herpes Foundation: “Make New Zealand the Best Place To Have Herpes” campaign

(Source: Contagious)

The “Make New Zealand the Best Place to Have Herpes” campaign was a bold, innovative public health initiative that aimed to break the stigma surrounding herpes. It masterfully reframed the shame and silence of people living with herpes and invited New Zealanders to help destigmatize the virus through humor and education.

The multimedia campaign featured well-known personalities, bold social media content and a live “Herpes Stigma Index” leaderboard that tracked New Zealand’s progress toward stigma reduction. An online destigmatization course also offered practical education.

The campaign drove millions of impressions, thousands of course completions and increased public comfort in discussing herpes, all on a modest budget.

• Sector: Health, non-profit
• Why we liked it: Smart reframing turned stigma into a powerful social movement.
• Needs covered: Campaign platform, messages, films, PR and social activation.

3. Microsoft Surface campaign

Microsoft needed to deliver a premium ad campaign for its Surface product line under a tight deadline. While AI offered the promise of faster creative execution, early attempts produced visuals that didn’t quite work.

To address this challenge, the creative team strategically used AI to expedite targeted aspects of production. However, human creatives remained at the helm and ensured that all campaign elements aligned with Microsoft’s quality and brand standards.

Microsoft used AI to create background elements, draft storyboards and generate quick cuts. Designers and directors then refined these AI-generated outputs and corrected any AI glitches.

The campaign blended AI-generated content with real product scenes filmed to capture authentic human moments. It demonstrated how major brands can use AI responsibly to speed up production without compromising creative craft or brand integrity.

• Sector: Technology, hardware
• Why we liked it: The campaign cleverly blended AI with human creativity to balance speed, quality and brand integrity.
• Needs covered: Campaign strategy, production workflow design, creative QA and hybrid content pipelines.

4. Wieden + Kennedy x Nike: “So Win”

Nike’s “So Win” campaign powerfully redefined what it means to win in sports.

Narrated by Doechii and featuring elite athletes such as Caitlin Clark, Sha’Carri Richardson, A’ja Wilson and Jordan Chiles, the anthem film challenged gender norms and put everyday athletes and their victories in the spotlight.

Nike launched the anthem before the Super Bowl and seeded athlete stories and short films on social media. Fans were invited to share their own moments under the campaign hashtag.

The masterful campaign resulted in substantial social reach, user-generated content and a broader emotional tieback to the brand. The “So Win” anthem racked up over 66 million Instagram views in just 24 hours.

• Sector: Sports apparel
• Why we liked it: This Nike campaign reframed winning in a way that includes everyone, from elite athletes to sports enthusiasts.
• Needs covered: Brand platform, anthem film, social content and UGC activation.

5. Mischief x Coors Light: “Case of the Mondays”

(Source: Mischief)

In a saturated beverage market, Coors Light found a fresh, budget-friendly way to break through the clutter.

The creatives behind the “Case of the Mondays” campaign recognized that audiences are quick to spot and share mistakes. Subsequently, the brand intentionally allowed a glaring typo to appear in prominent ads.

The campaign first fueled a lively social debate. Then, it gained momentum with limited-edition merchandise and witty brand interactions.

The playful execution turned a minor mistake into a much-discussed scavenger hunt that delivered millions of earned media impressions, a surge in brand mentions and rapid sellouts of branded items.

• Sector: Beverage
• Why we liked it: This low-cost, high-return stunt cleverly tapped into relatable cultural behavior and used unconventional tactics to drive engagement.
• Needs covered: Creative copy, social seeding, limited-edition merch and an earned-media playbook.

Best creative strategy agencies of 2025

The right creative strategy partner can also help you turn your campaign ideas into impressive business results.

Ready to start your search? This shortlist of top creative strategy agencies will set you off on the right track.

1. Superside

Strategic services offered:

• Marketing strategy
• Brand strategy
• Market analytics
• Customer segmentation
• eCommerce strategy
• Sales strategy
• Creative services

Enterprise creative services offered:

• Social media and ad creative
• Branding
• Web and email design
• Print design
• Packaging and merchandise design
• Video production and motion design
• Design systems and product design
• Illustration
• AR and 3D design
• Concept creation and marketing strategy consulting
• Presentation design
• eBooks and digital reports
• AI-enhanced creative and AI consulting

Superside is more than just an agency. We are the only AI-powered creative partnership explicitly built to extend and accelerate your in-house creative team’s success.

Global enterprises like Amazon, Meta, Reddit, Microsoft, Intuit and Booking.com rely on us for strategy and execution. In fact, we’ve delivered 213+ strategy projects across all customer segments and achieved a 91.8% 5-star satisfaction rating on strategy engagements.

We also combine world-class creative talent with AI excellence to help our customers achieve 30-60% greater efficiency. Plus, we allow them to cut project costs without compromising on quality or brand consistency.

Enterprise leaders choose Superside not only for rapid, scalable production but also for strategic guidance rooted in data-driven insights and hands-on expertise.

Whether you’d like to launch a new product, scale your creative output or boost creative performance, Superside can give your team the extra capacity, flexibility and speed they need.

What Superside offers:

• Creative development: Our strategic and conceptual design work brings brand ideas to life, from campaign concepts to visual identity development.
• Alignment of strategy and creative execution: Our advisory services help companies refine their creative strategies, develop brand positioning and align their creative efforts with business objectives.
• AI consulting: We offer end-to-end consulting services to define, implement and scale your AI strategies. This process delivers measurable business impact and helps you to prep your organization for the future.
• Other strategic services: We offer research synthesis, messaging architecture, campaign platforms and test-and-learn roadmaps.
• Creative: We build brand systems, craft campaign concepts, create content and motion guidelines, and develop modular asset libraries tailored for flexible yet consistent use. Plus, we cover all the creative services you possibly need along the way. Check out our full list of design services here.
• Production at scale: Our global teams, timezone coverage, rapid iteration workflows and localization capabilities enable scaled production.
• AI in the loop: Thanks to advanced human-AI workflows, we quickly produce on-brand prototypes and language expansions.
• Ops you can trust: Our Superspace platform simplifies brief submissions, feedback loops, asset versioning and creative performance measurement.

Customer success stories:

• Johnson Controls: We used our expertise in large-scale enterprise animation and innovative AI-assisted workflows to create the viral “Don’t Surprise Bob” video. The project was completed 85% faster than conventional methods, saving Johnson Controls $47,000.
• Forter: Superside acted as an extension of Forter’s brand design team to deliver expert support across motion design, illustrations, video production and immersive event experiences. Notably, we transformed a massive conference space into a stylized New York City venue by quickly producing custom designs. 
• BKV Energy: We collaborated with this electricity provider to create a TV ad that effectively differentiated the brand in a highly competitive market. Moving from initial static design requests to a cinematic, frozen-in-time concept, we produced the commercial in Colombia. We also used AI-assisted workflows to boost production value, authenticity and relatability. Plus, we reduced costs by over 50%.
• Imperfect Foods: This dynamic brand’s social growth efforts demanded continuous testing and iteration of new ad creatives. Thanks to Superside’s collaborative workflows and diverse capabilities, the brand has achieved the speed and scale necessary to meet its ongoing creative needs.

Enterprise fit: Perfect for large-scale enterprises on the hunt for fast, scalable, AI-powered creative partnerships.

Pros:

• Seamless integration with in-house creative teams.
• Smart AI workflows that accelerate creative production, reduce costs and enable fast iteration.
• Expertise across a wide range of creative disciplines (e.g., strategy, graphic design, motion graphics and video production).
• Flexible, subscription-based access to dedicated creative teams.
• Proven success serving enterprise customers with complex, large-scale projects.
• Expert at maintaining brand consistency and creative excellence.

Cost: Custom. Book a call to learn more.

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2. Accenture Song

(Source: Accenture Song)

Services offered:

• Strategy and reinvention
• Experience design
• Marketing transformation
• Technology integration
• Operations and delivery at enterprise scale

Accenture Song, one of the world’s largest creative consultancies, blends creativity, strategy and technology to help brands grow.

This year, the company sharpened its focus on “reinvention services.” With this service, Accenture Song helps global brands transform their operations and customer experiences through integrated solutions.

This agency is best known for its large-scale strategy projects that include creative execution. It’s often the company of choice for enterprises that undergo digital transformation or market repositioning.

• Top customers: Major global enterprises across retail, finance and tech. Public customers include BMW, Unilever and Marriott.
• Enterprise fit: Ideal for enterprise-level transformation projects.
• Pros: Global scale; strong integration of tech and creativity.
• Cons: Expensive; not as nimble for smaller teams.

3. Wieden+Kennedy

(Source: Wieden+Kennedy)

Services offered:

• Strategy
• Advertising and creative development
• Campaign platforms and cultural storytelling

Wieden+Kennedy is one of the most iconic agencies in the world, known for its big platform ideas and culture-shaping work.

This is the agency behind some of the most famous campaigns in history (e.g., Nike’s “Just Do It” campaign). The agency continues to develop strategic, powerful ideas for brands that tap into and reflect culture.

W+K thrives on telling stories that connect with target customers across cultures and markets.

• Top customers: Nike, Coca-Cola, Bud Light and others.
• Enterprise fit: Legacy and consumer brands that seek global reach.
• Pros: Strong creative reputation; ability to build much-talked-about cultural moments.
• Cons: Premium costs; limited fit for tactical or fast-turnaround work.

4. Ogilvy

(Source: Ogilvy)

Services offered:

• Brand identity
• Integrated marketing
• Advertising and PR
• Customer engagement and experience design

Ogilvy remains one of the most influential agencies in the world. Built on a foundation of creativity, strategy and effectiveness, it continues to set the standard for how brands connect with audiences globally.

At the heart of Ogilvy’s success is its deep planning culture, in which creativity and commercial impact work hand in hand.

The agency’s strategists and creatives collaborate closely to build brand platforms that drive growth. Its integrated approach to communications also allows brands to easily spread a single, cohesive idea across multiple touchpoints.

• Top customers: Nestlé, Dove, IBM, Samsung.
• Enterprise fit: Ideal for global brands with complex digital marketing needs.
• Pros: Strong strategy and creative integration; worldwide reach.
• Cons: High fees, plus Ogilvy’s large-agency pace makes it slower than some of the other agencies on this list.

5. Mother

(Source: Mother London)

Services offered:

• Brand-first strategy
• Campaign concepting and storytelling
• Challenger brand positioning

Established in London in 1996, Mother remains “fiercely independent and creatively restless.” Its hallmark is a confident point of view, and risk-taking is baked into its culture.

This agency is widely recognized for helping challenger brands show up and stand out. The Mother team excels at building ideas that can scale, evolve and carry a brand into new categories, geographies and cultural spaces.

• Top customers: IKEA, KFC, Stella Artois.
• Enterprise fit: Challenger brands or established players that seek fresh campaign or brand energy.
• Pros: Bold ideas; strong creative culture.
• Cons: Less suited for enterprise-scale operations (compared to some of the other global agencies in this list).

Why does it make sense to hire a top creative strategy company?

Companies that offer strong strategic oversight and AI-enhanced processes can significantly accelerate creative execution and reduce costs.

The best partners reduce the need for multiple revisions, shorten feedback loops and help brands avoid misaligned campaigns. Our Superspace platform, for example, reduces feedback loops by 30%.

Also, at a time when many brands use similar technologies, an effective strategy becomes one of the few remaining ways to differentiate your brand.

Here are a few more reasons why creative consulting agencies are worth your while:

1. Emotional connection: The most effective campaigns don’t just sell; they make consumers feel something. Highly strategic campaigns that tap into emotions, values and shared experiences connect brands with their audiences on a deeper level.
2. Unique narratives: The best strategy agencies know how to tell memorable brand stories in interesting new ways. They also do their research to create narratives that resonate with new audiences.
3. Data-driven insights: Access to good consumer data has become essential to the success of modern campaigns. Top campaign strategy partners use analytics and audience insights to tailor messages, create personalized campaigns and make every ad and asset highly relevant.
4. Challenging norms: Some of the boldest campaigns work because they go against expectations or tackle taboo topics. A good creative agency can help you find a creative approach that sparks conversation and sets your brand apart.
5. Simplicity and clarity: In a cluttered digital environment and at a time when attention spans are super short, simple messages are most effective. A strong creative agency will help you refine complex ideas into clear, memorable campaigns that target customers understand right away.
6. Strategic use of channels: The mix of channels (e.g., LinkedIn, TikTok, Instagram or Facebook) and formats (e.g., video, motion graphic or static posts) can make or break a campaign. A great strategic partner will ensure your campaign materials show up where your audiences are most likely to engage.

Close the gap between strategy and execution with Superside

The largest inefficiencies and brand inconsistencies often arise from the disconnect between strategic planning and creative execution.

A top, AI-enabled creative strategy partner bridges this gap to ensure campaigns succeed across every customer touchpoint, from social ads and corporate videos to campaign platforms and merchandise.

The right agency doesn’t just deliver the assets you need; it elevates your ideas to unprecedented creative heights and helps you navigate your business’s strategic challenges. This partner will also seamlessly blend data insights with top-quality, brand-consistent execution to deliver high-impact campaigns at the scale and speed the market now requires.

Superside stands out as the ultimate strategic partner. We already combine deep enterprise expertise, AI-powered workflows and top talent to produce exceptional, on-brand campaigns for a string of enterprise-level companies.

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