How Forter scales creative impact with Superside's on-demand design power
THE CUSTOMER
Redefining fraud prevention for the modern e-commerce landscape
Forter is a leading tech company specializing in fraud prevention and e-commerce optimization. With nearly 700 employees and a growing brand presence, Forter has a reputation for pushing creative boundaries through innovative marketing campaigns, interactive content and visually immersive brand experiences. However, they faced a common challenge: an ambitious marketing vision supported by a lean in-house design team.
THE CHALLENGE
Forter’s brand design team is under constant pressure to deliver diverse, high-quality assets at scale. From exclusive events and interactive microsites to complex video content, the demand far exceeds the capacity of their limited team. They needed a partner who could offer immediate, expert support—without the overhead and delays of traditional agencies.
We support all different teams, but the bulk of our requests come from marketing. They do really creative, out-of-the-box work—and that results in a ton of asks.
THE SOLUTION
Superside has become Forter’s go-to creative extension, enabling them to scale production and say yes to more opportunities. Whether for animation, illustration or immersive brand events, Superside plugs in seamlessly and delivers top-tier creative work on fast timelines.
Superside allows us to say yes to more things. It makes our marketing team look amazing. It makes our creative team look amazing. The entire Forter company gets so much more out of us.
Immersive event experiences without breaking the bank
One standout example was Forter’s annual user conference. With limited time and budget, Superside helped transform a cavernous venue into a stylized New York City, complete with custom murals, cardboard Broadway cutouts and immersive environments—all designed and delivered rapidly.
We turned the entire space into a microcosm of NYC. Superside created murals, 2D cutouts and even illustrations I still wear on my sweatshirt. It looked incredible—and was executed super fast and on budget.
The entire project took less than 3 weeks, and provided Forter with custom illustrations to fill an entire 30,000 sq ft conference center that was a completely blank canvas.
Scalable motion design to bring complex ideas to life
Video is also an essential part of Forter’s brand expression. Given the complexity of their product—which Kayla describes as “very complex [and] kind of nebulous to explain”—video and motion design are crucial for translating abstract ideas into engaging narratives. “Doing that statically is really difficult,” she explains. “We love to bring in animation to really demonstrate those complex concepts.”
Superside has been huge in scaling our video production.
Superside plays a critical role in helping Forter scale this motion-centric brand identity. “Our entire brand revolves around moving particles like a constellation. So everything we do has to be set in motion,” Kayla notes. “That can be super, super time-consuming.” To address this, Superside created reusable motion templates for quick-turn social content, supported the production of complex demo animations, and enabled the team to meet increasing video demands without sacrificing quality or speed.
Superside is my creative team’s creative team—and one of the best creative teams I’ve ever worked with.
AI-powered creative solutions that unlock big ideas fast
Superside also helps Forter embrace AI-powered creativity. For an internal “All Systems Go” sales kickoff, Superside created sci-fi-themed animations using AI tools, delivering a planetarium-like, immersive experience—all within tight budget and time constraints.
It literally looked like a sci-fi movie. Animations everywhere, astronauts walking on different planets… and it was done fast, with AI. People felt like they were in a planetarium.
A creative partnership that scales with ambition
Through a flexible, expert-driven partnership with Superside, Forter has turned creative limitations into opportunities for innovation. Superside empowers their lean team to deliver brand-defining work—across events, motion graphics, AI experimentation and high-volume campaigns—without missing a beat.
We just 'Superside it.' Whenever a request comes in that we don’t know how to handle—or don’t have time for—we turn to Superside.
Forter now continues to push creative boundaries, knowing that Superside is ready to scale with them, on demand.
We're often stretched in a lot of different directions and sometimes a project comes up where we just don't have a lot of expertise, like a complex animation or a really intricate illustration. That's when we really like to bring Superside in. They are experts in all of those things, and we can get the best of the best to really join our team so that we don't have to just kind of improvise.
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