The world’s top 21 brand positioning agencies and firms in 2025
It’s a step many businesses overlook, especially early on. But nailing your brand positioning is just as crucial as designing a killer logo. Join forces with one of the world’s top brand positioning agencies to master this all-important process.
Let’s talk brand positioning. No, not where your product lands on a store shelf, but where it lives in your target customers’ minds.
Working out how to position your brand takes sharp campaigns, serious energy, a solid budget and a strategic partner with exceptional creative flair. You’re on the hunt for a team that can shape and reshape how your brand competes, connects and scales.
If your in-house creatives face bandwidth issues, they might not be able to take on this vital work.
So, how do big companies consistently execute successful rebrands (or launch new brands)? They go to the world's leading AI creative service out there, which is the main creative partner of Meta, Notion, Salesforce and many more top brands.
But before we dive into what Superside and other top brand positioning agencies can do for you, let’s take a closer look at what the process involves.
Understanding brand positioning
In a nutshell, brand positioning involves four key elements:
- Brand purpose: Beyond turning a profit, what does your brand stand for? What impact does it have on the world? How does it make a difference? It’s time to define a valuable purpose.
- Differentiation: Odds are that many other companies offer the same product or service. What makes yours unique? Differentiation is about being relevant and distinctive.
- Target audience alignment: You need to know how well your brand resonates with your ideal customers. Match and refine your values, offerings and messages to their needs, expectations and preferences.
- Value proposition: This is a distillation of the product or service you offer, the specific benefits it delivers, and why it’s the best choice for your target audience. Your value proposition statement clearly explains how your solution addresses customer needs and sets you apart from competitors.
The value generated by doing your brand positioning homework is hard to overstate. A solid investment can drive 25% revenue growth; failing to do so can result in a 10% decline.
Let’s use a Superside case study to show you how this works in practice.
A case in point: AEI Consultants
When commercial real estate firm AEI Consultants faced the challenge of scaling their creative output with a single-person design team, they knocked on our door.
Our creatives helped them refresh their brand comprehensively with a clear brand positioning strategy, website, merchandising, custom social media templates and investor-ready presentations.
Thanks to this creative partnership, AEI doubled its business won through new presentations and boosted customer satisfaction by 200%.
Working with Superside has been a really great experience. I feel like I've grown as a creative, too. Working with my team inspires me; it gives me new ideas and reinvigorates my passion for design.
This example highlights the importance of a clear brand positioning strategy, combined with a cohesive visual identity, in driving tangible ROI (even for companies with limited internal creative resources).
Meet Customers Who’ve Experienced Exceptional ROI
Discover how Shopify got 4,375 assets in 12-24 hours or how Amazon saved 345 hours in three months.
How to write a brand positioning statement
If you’re ready to figure out where your brand belongs, the next step is to create your brand positioning statement.
A brand positioning statement should clearly articulate what your brand provides, the problem it solves, how it stands out from the competition and what makes it memorable.
The goal is to communicate the unique value your brand delivers and the specific benefits it offers to your target audience.
Follow these six steps:
- Define your brand: Gather insights from your team and customers to understand how your brand is perceived and where you want it to go.
- Analyze the competition: Look at competitors’ messaging, visual identity and customer feedback to identify gaps and opportunities.
- Map your brand positioning vs. the competition: Visualize how your brand stacks up against competitors on criteria like price, quality and innovation.
- Back up your differentiator value: Clearly state the features, advantages and benefits that set your brand apart. Provide proof points to support your claims.
- Write a brief, clear statement based on your analysis: Aim for clarity and brevity. If the brand positioning statement doesn’t fit on the back of a small envelope, it’s too long.
- Get feedback: Test your positioning statement with stakeholders and potential customers to refine it.
Get the infographic below!
Best 21 brand positioning agencies and firms in 2025
Whatever your business, there’s no shortage of pros who can help you clarify your brand positioning. But which ones do it best? In this section, we highlight the world’s top brand positioning agencies right now.
If you’re pressed for time or have specific needs, take a shortcut to our top picks:
- Best brand positioning firm overall: Superside
- Best branding marketing agency: Prophet
- Best naming agency: Lexicon Branding
- Best brand consulting agency: Landor
1. Superside
Services offered:
- Brand development and strategy
- Brand identity design
- Brand story creation
- Custom branding for campaigns and launches
- Logo design and refreshes
- Brand guidelines and toolkits
- Social media branding and content design
- Video branding and production
- Website and landing page design
- Packaging, merch and brand extensions
- Ongoing creative support for all brand touchpoints
- Concept creation and marketing strategy
- Presentation design
- AI-enhanced creative and AI consulting services
- And way more design services, tailored for your brand
As the world’s leading AI-powered creative service, Superside helps you carve out your brand positioning and deliver a comprehensive branding kit to launch your brand (or rebrand) journey.
We become your creative team’s creative team. We’ll streamline your workflows to deliver work fast. Thanks to our top creatives, who have years of experience working with leading enterprise brands, you can expect tailored, high-quality results.
And that’s just the start. Once your branding strategy goes live, we can help you bring high-performing ads, videos and experiences to market without hiring additional resources or outsourcing to numerous agencies or freelancers.
Take the work we did for Antler, Collabera and Packt, for example. When these top enterprises needed a fast, reliable team to help them build their brands and scale their creative needs, they partnered with us. Each case study is a success story.
During each collaboration, our Superspace platform simplified briefing and feedback and made it easy for teams to manage assets and budgets.
If you’re ready to start your branding strategy journey, look no further. With Superside, you’ll get all the scalable creative firepower you need today and tomorrow in one partner to make bang-on brand strategies, brand positioning statements, brand guidelines and more.
- Location: Worldwide.
- Top customers: Salesforce, Antler, Notion, Meta and Thomson Reuters.
- Pricing: Starts at $10,000 per month, with customizable rates for enterprises based on their needs. With simple, predictable pricing and no hidden fees, you can scale as needed, without the pain of constant contract or per-project negotiations.
- Best for: Global enterprises looking for a fully stacked, always-on creative partner with capabilities far beyond what traditional ad agencies or freelancers offer.
Need Help Crafting an Unforgettable Brand Experience?
Superside can support your vision with design services ranging from custom branding to concept development. See our range of services and wow with your next brand move.
2. Design Bridge
(Source: Design Bridge)
Services offered:
- Brand strategy
- Brand positioning strategy
- Brand architecture
- Visual and verbal identity
- Naming
Design Bridge is an independent brand design agency celebrated for its ability to bring brands to life through creative passion and strategic insights.
The agency works with large international brands and emerging challengers. Typically, the team digs very deep to uncover the personality within brands before they develop their positioning strategies.
Design Bridge’s award-winning work aims to connect emotionally and meaningfully with each brand’s target audience.
- Location: Amsterdam, The Netherlands.
- Top customers: Guinness, BBC Two, Smirnoff and the London Symphony Orchestra.
- Pricing: Average hourly rate of $149 (typical budgets range from $10,000-$20,000).
- Best for: Companies in financial services, art and entertainment, healthcare, non-profit, real estate, retail, technology, travel and hospitality that want to create a strong brand identity.
- Cons: The agency’s premium pricing may not be suitable for small businesses.
3. Matchstic
(Source: Matchstic)
Services offered:
- Brand strategy
- Brand positioning
- Visual identity
- Naming
- Messaging
Matchstic positions itself as a strong brand identity house for business leaders who want to build highly relevant brands.
The agency is known for its offbeat, collaborative team of strategists, designers and artists and tends to focus on clarity and authenticity in its branding projects.
- Location: Atlanta, Georgia, United States.
- Top customers: Big Nerd Ranch, CBS Philadelphia, Monday Night Brewing, Brightwild and Tensure.
- Pricing: The agency’s average hourly rate is $200-$300.
- Best for: Brand shifting and rebranding initiatives.
- Cons: This agency has a limited global presence, which can be a drawback for brands that want to establish a presence in multiple markets worldwide.
4. Tenet Partners
(Source: Tenet Partners)
Services offered:
- Brand and product positioning
- Portfolio optimization
- Brand messaging
- Customer segmentation
- Loyalty building
Tenet Partners’ approach combines experience design, strategy and innovation to transform corporate brand journeys.
This team has earned praise for its brand experience work, which is underpinned by a profound understanding of digital products and user experience (UX).
- Location: New York City, New York, United States.
- Top customers: Citrix Systems, Vallen, Gore, John Deere and Spectrum Enterprise.
- Pricing: The agency’s average rate is $250/hour.
- Best for: Audience messaging and corporate branding.
- Cons: This agency’s services are positioned at the higher end of the market.
5. Cut Thru
(Source: Cut Thru)
Services offered:
- Brand positioning
- Conversion-centered design
- NLP-based messaging optimization
Cut Thru is a full-service branding agency that has made its mark with innovative brand strategies. This team’s comprehensive approach blends strategic thinking, design and neuroscience principles to create brands that stand out.
If you’re after a team that knows how to optimize every customer touchpoint for maximum ROI, Cut Thru is a good option.
- Location: Sydney, Australia.
- Top customers: Visa, IKEA, Sydney Opera House, American Express and Coca-Cola.
- Pricing: $50-99/hour.
- Best for: Brand positioning processes driven by highly strategic thinking and psychological insights into target customers.
- Cons: This agency’s smaller team size may limit its capacity to take on large projects.
6. eDesign Interactive
(Source: eDesign Interactive)
Services offered:
- Branding
- Web design
- Landing pages
- Interactive campaigns
- Digital advertising
This digital experience and marketing agency thrives on creativity, experimentation and big-picture thinking.
The team crafts meaningful brand narratives with the help of data-driven insights and delivers forward-thinking digital experiences that emotionally connect with target customers.
- Location: Morristown, New Jersey, United States.
- Top customers: Wimpy Kid, Frost King, Raritan Valley Community College and BrickFielder.
- Pricing: $150-$199/hour.
- Best for: Digital experience and interactive branding.
- Cons: This agency’s brand positioning services are less specialized than some of the others on this list.
7. Prophet
(Source: Prophet)
Services offered:
- Brand strategy
- Brand positioning
- Customer experience
- Marketing execution
- Digital transformation
This integrated growth consulting firm is known for its holistic approach to brand building. It helps customers deliver growth through robust brand strategies and improved customer experiences.
Prophet’s expertise lies in blending brand and marketing strategy with creative execution. This capability makes them a solid partner for those keen to redefine their market position.
- Location: London, United Kingdom.
- Top customers: Electrolux, T-Mobile, UBS, GE and Marriott.
- Pricing: Not specified.
- Best for: Large-scale enterprises that seek end-to-end brand-building services.
- Cons: This agency’s focus may be too broad and enterprise-focused for startups or small businesses.
8. Bird Marketing
(Source: Bird Marketing)
Services offered:
- Digital marketing
- Branding
- SEO
- PPC
Global brands turn to Bird Marketing for SEO, web development, branding and digital strategy to maximize their digital growth potential.
The agency’s strength lies in its holistic, data-driven approach.
- Location: London, United Kingdom.
- Top customers: Aramex, Supermicro, Releaf, CyberKnight and First Data.
- Pricing: SEO plans start from $1,340/month.
- Best for: Digital branding and online presence enhancement.
- Cons: This agency has been criticized for its slow response times to support requests.
9. Funnel Boost Media
(Source: Funnel Boost Media)
Services offered:
- Lead generation
- SEO
- PPC
- Web design
- Branding
Funnel Boost Media is known for its strategic, results-driven approach. Many prominent brands have boosted their online presence and generated sustainable leads thanks to this team’s work.
While Funnel Boost Media specializes in lead generation and search marketing, they also do branding work.
- Location: San Antonio, Texas, United States.
- Top customers: Audi, Cruising Kitchens, Beldon and Little Fin.
- Pricing: Web design from $1,500, SEO from $2,000/month.
- Best for: Veteran-led businesses and local branding.
- Cons: This agency prioritizes lead generation over brand strategy development.
10. Tech2Globe
(Source: Tech2Globe)
Services offered:
- Branding
- Web development
- SEO
- Digital marketing
This branding agency is known for aesthetically pleasing brand identities and innovative custom logo designs.
They offer a full suite of branding services, including logo creation, marketing materials, web design and explainer videos.
- Location: New York City, New York, United States.
- Top customers: Amazon, HP, Foodora, Delivery Hero and Follett.
- Pricing: Social media marketing from $399/month and performance marketing from $2,500/month.
- Best for: Affordable branding solutions for small businesses.
- Cons: Customers could face difficulties accessing support or follow-up after project completion.
11. Jives Media
(Source: Jives Media)
Services offered:
- SEO
- PPC
- Branding
- Digital advertising
Jives Media is a marketing agency composed of award-winning web designers, growth hackers and brand strategists.
This team stands out for its data-driven approach, collaborative customer relationships and disruptive marketing tactics.
- Location: San Francisco, California, United States.
- Top customers: Poshmark, Oracle, Custom Seafoods and Langley Federal Credit Union.
- Pricing: The hourly rate ranges from $100 to $149.
- Best for: SEO and digital advertising-focused branding.
- Cons: With its broad focus, this agency may not always have the capacity to provide comprehensive branding services.
12. Landor
(Source: Landor)
Services offered:
- Brand strategy
- Brand transformation
- Brand architecture
- Naming
- Experience design
This brand consulting firm has decades of experience in brand research, strategy, design and valuation, which makes them a solid choice for brand positioning work.
The agency is best known for its innovative approaches to brand purpose, corporate identity and branded experiences.
- Location: New York City, New York, United States.
- Top customers: Coca-Cola, FedEx, BP and Procter & Gamble.
- Pricing: High-end, custom pricing.
- Best for: Global enterprises and high-impact rebrands.
- Cons: This company is likely too expensive for startups and small to medium-sized enterprises.
13. C42D
(Source: C42D)
Services offered:
- Brand positioning
- Messaging and tone of voice
- Visual identity
- Brand guidelines
With a focus on early-stage companies, this branding agency aims to establish the foundation for digital platforms that perform and drive results.
The team’s approach is grounded in robust strategic foundations that enable brands to connect with their target audiences and differentiate themselves in competitive markets.
- Location: New York City, New York, United States.
- Top customers: YouTube, Robinhood, Google and Reebok.
- Pricing: Projects typically start at $10,000.
- Best for: Startups and tech-focused companies.
- Cons: This company’s niche focus isn’t ideal for brands that seek a fully stacked creative service.
14. Spencer Brenneman
(Source: Spencer Brenneman)
Services offered:
- Brand strategy
- Purpose-driven brand positioning
- Brand messaging
- Non-profit branding
Spencer Brenneman specializes in brand messaging, strategic rebranding and messaging overhauls.
This team typically conducts in-depth competitor analyses and stakeholder workshops to craft a cohesive brand identity and narratives that align with organizational goals.
- Location: Boston, Massachusetts, United States.
- Top customers: UNICEF, Harvard Business School and Root Capital.
- Pricing: One-on-one strategy sessions from $150/hour.
- Best for: Non-profits and social impact organizations.
- Cons: The smaller agency size may limit the team’s creative bandwidth.
15. Tronvig
(Source: Tronvig)
Services offered:
- Brand strategy
- Audience research
- Positioning strategy
- Brand audits
This agency distills brand stories into singular, compelling ideas through intensive workshops.
When they work on brand positioning projects, this team prioritizes the kind of introspection that helps organizations transition from reactive tactics to purpose-driven strategies.
Location: Brooklyn, New York, United States.
Top customers: Smithsonian Institution, Johnson & Johnson and the U.S. National Gallery of Art.
Pricing: $200-$300/hour.
Best for: Cultural institutions and mission-driven brands.
Cons: This agency’s comprehensive approach could translate into long lead times.
16. Lexicon Branding
(Source: Lexicon Branding)
Services offered:
- Brand naming
- Brand positioning strategy
- Trademark screening
- Global linguistic analysis
Lexicon Branding, a pioneer in linguistically driven brand naming, is responsible for iconic product names such as Pentium and BlackBerry.
Founded by David Placek in 1982, the agency combines phonetic appeal and cultural nuance to create memorable, trademarkable names.
Lexicon’s work spans technology, consumer goods and hospitality, with a knack for turning technical features into relatable brand identities.
Location: San Diego, California, United States.
Top customers: Intel, Swiffer, BlackBerry and Febreze.
Pricing: On request.
Best for: Companies that want to create powerful, proprietary brand names.
Cons: The company’s scope may be too narrow for brands seeking long-term creative support.
17. Ignyte
(Source: Ignyte)
Services offered:
- Brand strategy
- Brand positioning
- Identity design
- Research and naming
Ignyte transforms brands into growth engines through data-driven strategies and visceral storytelling.
This team typically audits existing brand equity to align it with current business objectives. Ultimately, they aim to ensure that every design element, from color psychology to typography, creates a cohesive brand identity.
Location: San Diego, California, United States.
Top customers: Verizon, Toyota and Village Farms.
Pricing: On request.
Best for: Mid-market companies on the hunt for strong branding agencies.
Cons: The agency might not align well with customers who seek lower-cost solutions.
18. Material
(Source: Material)
Services offered:
- Brand strategy
- Brand architecture
- Naming and messaging
- Employee engagement
Material bridges branding strategy with UX design and taps into Google’s Material Design framework to create intuitive digital interfaces.
The agency typically aims to create scalable visual systems to ensure logos, color palettes and typography can adapt seamlessly across platforms.
- Location: San Francisco, California, United States.
- Top customers: Presidio, Target and Dr Pepper.
- Pricing: $150-$199/hour.
- Best for: Large-scale brand transformations and global rollouts.
- Cons: This agency may not be ideally suited for cost-conscious customers.
19. Truth
(Source: Truth)
Services offered:
- Brand development
- Strategic positioning
- Naming & storytelling
- Packaging design
This branding agency’s approach combines strategic storytelling with strong brand positioning to build standout digital properties and social media campaigns for its customers.
The agency typically aims to develop “brand vessels” that integrate every facet of a business or brand into a unified narrative that resonates with target customers.
- Location: Santa Ana, California, United States.
- Top customers: Samsung, Siemens, Bosch and New Line Cinema.
- Pricing: Project-based (costs vary greatly).
- Best for: Lifestyle and consumer packaged goods brands.
- Cons: This agency could lack the resources to scale and deliver high-volume creative campaigns.
20. Basic/DEPT®
(Source: Basic/DEPT®)
Services offered:
- Brand strategy
- Visual identity
- Experience design
- Marketing strategy
Basic/DEPT® merges cultural insights with digital innovation to create brands that resonate globally.
The agency’s strength lies in the translation of complex brand architectures into intuitive digital interfaces. Major customers also turn to them for immersive, on-brand digital experiences.
- Location: San Diego, California, United States.
- Top customers: Patagonia, Google, Herman Miller and KFC.
- Pricing: Custom pricing based on scope.
- Best for: Experience-driven brand ecosystems.
- Cons: This team might not be ideal for brands that need fast turnaround times on low-volume work.
21. Siegel+Gale
(Source: Siegel+Gale)
Services offered:
- Brand strategy
- Naming and messaging
- Experience design
- Brand simplification
Siegel+Gale champions simplicity in their brand work and advocates for clear, jargon-free communication.
Known for its annual “World’s Simplest Brands” report, the agency also helps customers like Microsoft and Disney to distill complex offerings into accessible narratives.
- Location: New York City, New York, United States
- Top customers: Microsoft, Disney, American Express, SAP and The Ritz-Carlton.
- Pricing: On request.
- Best for: Enterprise-level brand overhauls.
- Cons: The agency’s premium pricing may make it inaccessible for lean startups with limited budgets.
Why do you need a remarkable branding partner?
When you consider that 77% of consumers buy products based on the brand name rather than the name of the object, you’ll start to understand why it makes sense to find a great branding partner.
Still not convinced? Then note that 82% of investors base their investment decisions on brand name recognition, while cross-platform brand consistency can increase revenue by up to 23%.
A good branding partner is essential and should bring the following to the table:
These metrics then feed into a continuous cycle of improvement. Make sure your chosen partner can deliver on this vital task.
4 criteria for selecting a top brand positioning agency
Too many choices? Narrow down your list with these non-negotiables:
1. Expertise in strategic brand development
A top-tier positioning partner should have a nuanced command of the branding strategy essentials, e.g., brand positioning, messaging and market differentiation.
The right partner will ensure your brand isn’t only visually compelling but also strategically aligned with your business goals. Look for teams that use robust data, comprehensive research and proven frameworks to guide the brand development process.
2. Portfolio of successful brand transformations
A proven track record is one of the clearest indicators of what an agency can deliver.
Request case studies from industries like yours that showcase real results such as growth in market share, higher customer engagement or enhanced brand perception.
3. Integration of creative services to execute brand strategies
Ideally, brand strategy should seamlessly flow into execution. The best agencies offer integrated services like visual identity design, messaging development and digital creative to bring your new brand strategy to life across all customer touchpoints.
Working with the same company helps drive brand consistency and enables a tighter feedback loop between strategic direction and execution.
4. Flexibility and scalability to meet evolving brand needs
Your brand’s needs will shift as your business grows, enters new markets or faces new challenges. The right partner will accommodate these changes with a flexible model and scalable services.
Look for a team that can adapt quickly, switch on additional support and evolve their approach as needed. You want a long-term partner, not a one-quarter stand.
Turn bold brand moves into business wins with Superside
Your brand is your story, and your brand positioning makes people care. It sets you apart, connects you to your audience and, with a bit of luck, fuels super-fast growth.
A knockout positioning statement is just the start. Your creative partner should also be able to bring your new or reimagined brand to life wherever it shows up. Choose a partner who’s sharp, creative and ready to grow with you.
That’s where Superside comes in. Thanks to our top creative talent, advanced AI tools and workflows, and a robust project management platform, we can help you establish and grow your brand faster and more cost-effectively than traditional agencies ever will.
If you’re ready to establish a good foundation for your brand, we’re all in.
Give Your Marketing Team the Power to Boost Your Brand
Publish once. Deliver everywhere. Our DesignOps platform
puts your brand in front of the right people, everywhere.
Unlock seamless content distribution. Access your audience.
FAQs
Emanuel is a Content Specialist at Superside. With the knowledge that three languages (and counting) and digital marketing can serve a creator, he has helped B2Bs from multiple industries to write, optimize and scale their content game with compelling pieces that answers questions and solve problems. On Superside, Emanuel streamlines content ideas into powerful articles that guides you on how to use Superside multi-powered services to scale your business to the max.
You may also like these
20+ best illustration design examples of 2025 for top brands
If your brand doesn’t look different, you risk fading into obscurity. But, it doesn’t have to be this way. Besides investing in powerful branding, illustration design can be one of your most powerful tools to increase brand positioning and engagement.The clever use of illustrations can help communicate your messages, spark emotion among target customers and draw eyes to your brand, no matter your industry.And creating custom illustrations is, of course, hard work. When you consider that creative teams are stretched thinner than ever, finding ways to outsource your illustrated designs makes sense.You’ll be in good company, too: more and more brands are bringing in creative partners to expand their capabilities and deliver high-quality, on-trend brand design and illustration at speed.Curious to see what standout illustration looks like in 2025, and who is making them at scale? Then scroll down to explore our pick of 20 illustration design examples that get it right.
9 best brand refresh examples from companies who nailed it
Every once in a while, even the most successful businesses undergo a brand refresh to remain relevant. Here at Superside, for example, we recently completely overhauled our brand, and we took on an entirely new look at the start of 2025.Visuals play a crucial role in how customers view our brands, accounting for 55% of brand perception. Aligning your brand’s look and feel with changing customer needs and market trends is, therefore, absolutely important to reinforce brand positioning.Typically, a brand update involves clarifying and enhancing your brand identity rather than completely altering it. The project should evolve your brand without compromising the audience equity you’ve built over time.Our creatives agree that a brand refresh project shouldn’t be rushed or skimped on: it’s not worth the rush, as everything needs to be well-done. Start the process by exploring the nine great examples from leading brands outlined in this article.
10 brand storytelling examples to shape powerful narratives
Everyone loves a good story. Your brand’s target customers are no exception.People respond to real-life challenges, relatable characters and authentic, compelling narratives. In fact, brand storytelling should form a key part of any marketing strategy, as it helps brands build meaningful connections and long-term customer relationships.Over the past two decades, brand storytelling has undergone a significant transformation. Thanks to the rise of social media, user-generated content and influencer marketing, brands can now tell their stories in more ways than before.Currently, audiences are seeking content that resonates on a deeply personal, localized level. Brands that combine AI-powered insights with human creativity to craft emotionally resonant stories are leading the pack.At Superside, we’ve mastered the art of creative storytelling at scale, constantly working at the intersection of creativity and analytics to tell unforgettable stories. In this article, we share insights to help you craft a creative storytelling strategy, plus a selection of our favorite brand stories.