The 14 Best Branding Agencies in 2024

Shmoon
Head of Creative Performance, Speed & Scalability
Published14 Nov, 2023
TL;DR 🕒

A tired-looking brand identity can hamper any business’s growth. Right now, the competition is simply too fierce to risk going unnoticed (or getting noticed for the wrong reasons). Discover a list of top branding agencies to help you develop a brand identity that tells a strong, cohesive story. Plus, find out what to expect from an agency—and what sets the truly good ones apart.

In today’s booming marketplace, brands have to go big or go home. Companies are unlikely to gain a competitive edge if they don’t make a strong brand statement right from the start.

Giants like Nike and Coca-Cola have long understood how to use branding to hook customers and turn them into brand evangelists. Now, tons of top companies tap into the power of branding, co-creating a $4.27 billion industry of professional branding agencies.

The role of branding and strategic expertise is becoming increasingly vital for the growth and differentiation of companies. The right branding agency will not only craft your visual identity but also help you differentiate your brand in a saturated market.

Kae Neskovic
Kae NeskovicCreative Director of Branding for Superside.

But with literally tens of thousands of agencies and branding companies to choose from, finding a branding firm that offers the right mix of strategic, creative and technical skills in one neat package can be hard.

The following list of the top branding agencies for 2024—and factors to consider when choosing a partner—should make your life a tad easier. But first, let's take a look at the factors to consider when choosing a branding agency.

10 Factors to Consider When Choosing a Branding Agency

Although they may offer very similar services, branding agencies are not one-size-fits-all solutions. Keep the following pointers in mind when it’s time to decide which agency is right for you: 

Top 14 Branding Agencies in 2024

Don’t burn precious time and resources. Work with one of the top 14 branding agencies to get your brand identity right from the start.

1. Superside

Services offered:

Superside is so much more than a branding company. With our innovative Creative-as-a-Service (CaaS) subscription model, you can tap into branding services on a subscription basis and access a flexible, 700-strong team of top global talent. This means the full range of creative services, from ad creative and social media marketing creative to video production, illustration design and more, is available at your fingertips.

Superside’s team is spread across 57 countries and 13 time zones, meaning you get round-the-clock, on-demand service and enough creative muscle for light, medium and heavy-weight projects. Paired with a subscription model that lets you roll over hours at the end of the month, Superside makes it easy to scale up or down according to the ebbs and flows of your creative needs.

We’ve worked on branding for companies like CHILI publish, Antler, TransAct, Doodle Labs, plus a host of enterprise and mid-market companies across industries. All of them were thrilled with the end results. And, we’re super upfront about our pricing. Unlike most branding agencies, our subscription model is transparent and predictable starting from as little as $5,000/month.

If you love the sound of Superside, don’t waste another minute: Browse our full list of branding services and book a call today.

Alternatively, keep reading for a curated list of alternative branding agencies.

(PS: If you’re designing a branding company’s homepage anytime soon, don’t go the giant-white-text-on-dark-background route—it’ll look like most others showcased in this list. 🥱)

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2. Collins

Services offered:

  • Brand creation and expansion
  • Brand repositioning
  • Communications design
  • Packaging and retail experience design
  • UI kit development
  • Web design and digital products
  • Corporate workspace design

Based in: New York, San Francisco

Collins is a heavyweight branding agency widely recognized for its stellar branding and rebranding approach. Named Ad Age’s “2023 Transformation Firm of the Year,” its projects are often shortlisted for industry awards. Co-founder and Chief Creative Officer Brian Collins also featured as one of Frontify’s 2023 Brand Visionaries.

The branding company’s impressive client portfolio includes Nike, Spotify, Dropbox, Facebook Gaming, Mailchimp, Aldo, Ogilvy, Ford, vitaminwater, Freeform/Disney, Figma, CNET, OpenWeb and many more.

They partner with businesses of all sizes but are best suited for medium to large enterprises.

Pricing: On request

Great for: Brand strategy; visual and UX design

3. DesignStudio

Services offered:

  • Brand strategy and architecture
  • Digital strategy
  • Visual identity, verbal identity
  • Motion and sonic design
  • Brand campaigns and films
  • Brand launches and interactive experiences
  • Environmental design
  • Employer brand strategy, implementation and training

Based in: London, New York, Sydney, Shanghai

DesignStudio is one of the best branding companies out there. We love how they do brand research in unconventional ways. For example, some of their team members became Deliveroo riders, others backpacked through Southeast Asia, and some became gamers—all to gain unique insights into their clients’ brands.

The strategic branding agency’s client roster features several major sporting brands, including League of Legends and Premier League. They’ve also worked on many other prominent global brands such as Airbnb, British Airways, Penguin Random House and AliPay.

Businesses of all sizes can partner with DesignStudio, but they’re best suited for medium to large companies.

Pricing: On request

Great for: Developing sports and gaming brands

4. Pentagram

Services include:

  • Brand identity
  • Signage and environmental graphics
  • Book, campaign, digital, editorial and exhibition design
  • Film and motion graphics
  • Industrial/product and packaging design
  • Interiors and architecture
  • Naming, sound design and typography

Based in: London, New York, Austin, Berlin

Pentagram, which offers a wrap-around branding service, stands out for its in-house packaging and product design expertise. This company is also particularly good at nailing all-in-one eCommerce branding.

The branding agency uses their “personal touch” approach for clients across various industries, from arts and culture to healthcare. Notable clients include the Memphis Art Museum, MIT Museum, Channel 5, Central Park and New York Magazine.

They also work with businesses of all sizes.

Pricing: On request

Great for: Packaging and product design

5. Koto Studio

Source: koto.studio

Services include:

  • Brand identity, strategy, framework and guidelines
  • Naming
  • Photography, illustration and typography
  • Campaign design
  • Web design

Based in: Los Angeles, New York, London, Berlin, Sydney

Koto Studio is a dynamic international branding agency that delivers branding, creative and digital solutions to both established clients and newcomers. It positions itself as a branding company that adapts its processes to align with its clients.

The team works with businesses of all shapes and sizes and has partnered with biotech, crypto, entertainment, gaming and healthcare companies.

Their long list of clients includes Airbnb, Fiverr, Netflix, Coca-Cola, Meta, Venmo, UberEats, Discord, The Washington Post, Polkadot and more.

Pricing: On request

Great for: Creating minimalist and visually impactful brand identities

6. Wolff Olins

Services offered:

  • Brand measure, strategy and architecture
  • Verbal and visual identity
  • Employee value proposition and culture strategy
  • Workplace branding and experience
  • Experience strategy, experiments, design and activation

Based in: London, New York, San Francisco, Los Angeles

Wolff Olins is another strategic branding agency known for its innovative approach to brand identity and design. With a rich company history stretching back to 1965, the agency consistently pushes the envelope, helping B2B and B2C businesses redefine their visual and strategic presence.

They’ve teamed up with diverse clients, including global corporates, nonprofits and startups, to develop brand strategies and visual systems.

The Wolff Olins client list includes Google Workspace, Instacart, TikTok, Uber, Sage Accounting and many more.

Pricing: On request

Great for: Tech and software branding

7. Ragged Edge

Services offered:

  • Brand strategy
  • Visual and verbal identity
  • UX and UI design
  • Messaging and campaigns
  • Film and photography
  • Environment branding
  • Employer branding

Based in: London

Ragged Edge is a dynamic branding agency known for its unconventional approach to brand strategy and design. The agency collaborates with a wide array of clients—from startups to established brands—to craft brand narratives and visual identities that break the mold.

This UK-based company prides itself in being a certified B Corp that meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

Their client list includes First Choice, Wise, Kili, Papier, Homa and Eagre.

While they work with companies of all sizes, this branding agency is best suited for small and medium enterprises.

Pricing: On request

Great for: Brand storytelling and digital experiences

8. How&How

Source: how.studio

Services offered:

  • Brand building
  • Brand guidelines
  • Digital execution through Headless CMS websites

Based in: London, Lisbon, Los Angeles

How&How consists of a reputable team of strategists, creatives and developers that offer exceptional branding solutions, particularly for digital platforms. They position themselves as a design company that cultivates brand longevity, following a future-focused approach.

The branding company’s client list includes brands like Hometree, Yango Maps, SauceLabs, BioZeroc, emm, Veriff and more, spanning various industries.

This branding agency is well-suited to medium enterprises hunting for a solid branding partner.

Pricing: On request

Great for: Digital brand solutions

9. Thisaway

Source: thisaway.co

Services offered:

  • Brand research and analysis
  • Brand strategy, including positioning, narrative and messaging
  • Visual and verbal identity
  • Web design
  • Communications and campaigns
  • Graphic design
  • Copywriting
  • Films and animation
  • Photography and art direction
  • Print and editorial design
  • Environment branding

Based in: Bath (UK)

Thisaway not only has a pretty name; the agency also offers a complete branding and creative service, positioning itself as a specialist in brand repositioning and change management.

The branding agency has shown its mettle with the brand transformation of numerous UK-based sports entities, including Team Great Britain, The Jockey Club, Brantford Football Club, England Rugby and the United Rugby Championship. They’ve also teamed up with brands in other sectors, doing standout work for EngagedMD, Knowdonia and Shoobs.

Thisaway works with both big and small companies.

Pricing: On request

Great for: Branding related to sports and gaming

10. Fiasco Design

Services offered:

  • Brand strategy and guidelines
  • Verbal and visual identity
  • Motion and illustration
  • Brand roll-out and campaigns
  • Web design

Based in: Bristol, London

Fiasco Design is a dedicated brand and digital studio that straddles various industries. Like most others in our list of top branding agencies, they’ve helped many clients establish and enhance their brand positioning and presence with innovative thinking and design.

This branding agency stands out for its digital offering and a portfolio that includes brands such as Eat Curious, Bayswater, Count, Moshi, OnHand, Pledge, the Dallas Museum of Art, Theatre Bristol, Luxhub, Rugby League World Cup 2021, Rio Olympics 2016 and more.

They partner with brands of any size.

Pricing: On request

Great for: Comprehensive digital offering

11. Porto Rocha

Source: Porto Rocha

Services offered:

  • Brand identity
  • Brand strategy
  • Design system
  • Campaigns
  • Illustration, photography and motion
  • Digital, print and packaging design
  • Web design

Based in: New York

Porto Rocha is a small but mighty New York branding agency widely recognized for its artistic designs. This team of creative professionals has helped clients, big and small, establish or reposition themselves.

While their creative approach has landed them partnerships with the Sundance Film Festival, Museu Nacional in Brazil and Brooklyn Rail, their portfolio also includes brand giants like Nike, Netflix and Google.

Like many branding agencies, they contribute their success to a close working relationship with clients and a collaborative approach.

Pricing: On request

Great for: One-of-a-kind designs with artistic flair

12. The New Studio

Services offered:

  • Brand identity
  • Brand and marketing strategy
  • Naming
  • Product development
  • Brand experience
  • Editorial and publication design
  • Retail architecture and tradeshow design
  • Event, exhibition and environment design
  • Web design
  • Digital and social media marketing
  • Photography art direction and production
  • Video and moving image design
  • Packaging design

Based in: Brooklyn, New York

The New Studio is a branding agency and creative studio that works on all strategic and creative aspects of branding, experience and editorial projects in the cultural and commercial sector.

While this compact branding agency has done work across various sectors, they have a strong portfolio of food and culinary clients. Think Ghetto Gastro, Netflix Bites and CRUXGG. They’ve also made their mark on the cultural scene, partnering with XXIII, 57th TIFF and Love Renaissance.

The New Studio’s innovative engagement strategies set them apart. This branding company is particularly adept at curating and hosting much-talked-about events and exhibitions in their Brooklyn studio.

Pricing: On request

Great for: Cultural and culinary branding and experiences

13. GrandArmy

Source: GrandArmy

Services offered:

  • Brand identity
  • Branding strategy and messaging
  • Naming
  • Campaign development
  • Art direction
  • Animation and motion design
  • Film and photo production
  • Print and packaging design
  • Web design
  • Environmental and experiential design

Based in: New York

GrandArmy is a prominent branding agency with a multidisciplinary creative team. The studio is known for cutting-edge visual designs that have retro appeal.

While their portfolio includes clients from numerous sectors, GrandArmy has carved out a niche in sports and lifestyle industries, partnering with brands like Adidas, Nike, Converse and Vans. They’ve also completed successful projects for Halborn, NPR Network, Virgin Orbit and DropBox.

This branding agency offers a wraparound branding service. They excel in helping businesses build and refine their brand identities and specialize in brand strategy, visual design and digital experience.

Pricing: On request

Great for: Large sports and lifestyle brands 

14. Jones Knowles Ritchie

Services offered:

  • Brand identity
  • Branding strategy innovation
  • Brand experience
  • Manifestos and Brand Stories
  • Packaging design
  • Film and motion
  • Naming
  • Structural design

Based in: London, New York, Shanghai

Jones Knowles Ritchie is globally recognized and celebrated for its strategic vision and creative excellence.

Over 30+ years, this branding agency has made a name for itself, servicing some of the top global food and beverage brands, including Burger King, Heinz, M&M, Stella Artois, Dunkin’ Donuts and Budweiser.

This powerhouse company has scooped many-an-award. Most recently, they walked away with three trophies at the Brand Impact Awards.

Although they’re well suited to large brands, this strategic branding agency can also scale to accommodate smaller companies.

Pricing: On request

Great for: Large and global brands

Choosing the Right Branding Agency for Your Business

Are you an ambitious marketer, creative director or brand manager? Then don’t mess around: Get a team that’s built with the top 1% of global creative talent on your side.

With Superside, you can get access to an agile, 360-degree branding offering and a full stack of creative capabilities—all at an affordable, predictable and transparent rate.

Book a short 20-minute demo, and let’s get the ball rolling

Creative-as-a-Service: The New Way to Get Design Done
Creative-as-a-Service: The New Way to Get Design Done

Creative-as-a-Service: The New Way to Get Design Done

Get a dedicated design ops team that scales with your vision. Want to learn more?

Creative-as-a-Service: The New Way to Get Design Done


Shmoon
Shmoon Head of Creative Performance, Speed & Scalability
My fellow Supersiders and I enable and elevate ambitious marketers and creative teams—breaking through bottlenecks and scaling creative. There is a better way to get design done. We chase the sun to bring you the "Shmoon"— that's me :)
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