Sofie is a former SEO and Content Specialist at Superside. From being a journalist at your daily news television broadcast, to producing films and writing travel blogs; she has ended up at the more technical side of content and has a nose for sniffing out the creative pieces that make the difference.
Google Slides is a free presentation app which is accessible on any device via an Internet browser. It’s easy to use and has several Google Slides Themes with multiple styles and colors.
With the right design strategies, virtual events are an opportunity to extend and elevate your brand experience.
Think of brand experience as a stage production. Imagine all the work that goes on behind the scenes from lighting and music to costumes and set design. Then there are the hours of rehearsals to make the production seem effortless.
Technology has immeasurably changed the world. It has revolutionized society, with an always-on digital connection becoming increasingly present in our routine. Riding the digital wave, companies have changed the way they approach communicating with existing and prospective customers, marking the era of digital advertising, the primary way to connect with more people, more easily.
You can certainly see it in your own life: in your average day, how many digital ads do you see? They have pervaded into almost every aspect of our lives, and as a business, you need to be able to fully understand and capitalize on it.
It’s Monday morning. You wake up, look around you, and find that your bed is in the kitchen. You look around, confused, and find that your sink is filled with socks. Upstairs, your oven sits balanced on your bookcase while all your lamps are crammed into the ensuite. You grab a cereal bar, shake your head, and just leave the mess as it is.
The next morning, you wake up on the roof. Where your lamps, oven socks and all the rest of your household items are is entirely a mystery.
Great branding doesn’t happen overnight. Success doesn’t come when companies decide to just do it on a whim and boil their entire essence down to three words. Instead, strong branding comes from having an excellent understanding of your target audience, knowing what features make your brand stand out from your competitors and being able to make the latter extremely appealing to the former.
Branding, as a term, is broad and loosely defined. It is made up of a number of more specific focuses, such as brand identity, logo designs and brand colors, and brand awareness and recall.
The average person comes across up to 10,000 ads every single day.
Think about this for a second: Out of all the ads you’ve seen today, which ones can you remember?
The thing about logos is that it’s easy to spot when they're very good…and very bad. A logo is a symbol that reflects a brand's identity—be it a company, product, or person. From Ancient Egyptian hieroglyphs to pagan symbols scrawled on Stonehenge, logo design long predates modern times.
The modern logos we know today can be linked to the 19th Century when printing symbols on paper to differentiate goods were on the rise. Unlike the logos we have today, the focus was solely for helping people identify brands with little attention to style and the possible impact of the design on its consumers.
