Kyle is a former Associate Creative Director at Superside, specializing in video content. He speaks fluent metaphor, which you'll quickly learn by watching his videos and reading his articles.
We used to etch them into cave walls, now we post them to TikTok. They’re the reason we pay $15.95 for popcorn, donate $25 to a colleague’s GoFundMe—they’re even why we fall in love. Stories are the backbone of all media, and they’re the most powerful form of communication.
Video storytelling is how effective businesses tell stories in the digital age. It’s becoming increasingly popular, as it enables a more immediate connection with potential customers. When brands combine the power of storytelling with the savviness of video marketing, it can make for a dynamic way to reach new audiences and re-engage your current ones.
Marketers are great at capitalizing on trends.
Whether it’s a new viral trend on TikTok, a novel way to work with creatives, or even just a Google update, marketers are masters of the pivot. It’s a good thing, too, since staying relevant is so essential to creating videos that resonate with your target audience.
91% of businesses are using video in their marketing campaigns. There's an ongoing ‘snooze, you lose’ battle for customers' attention, and your competitors have their battle plan drawn out. Do you have yours?
Video content has become an integral part of many businesses' marketing strategies. Video marketing has hit an all-new high in recent years with the rise of Instagram Reels, TikTok and recently, YouTube Shorts. With every business clamoring to be the next viral sensation, we’ve seen successes and failures of every shade. Some video marketing strategies and execution end up on the trends chart, while many don’t get a second glance.
Really, it’s a miracle anyone is clicking your ads. Think about it. This is what they’re up against:
The average person sees an average of 10,000 ads each day.
A video case study is an excellent way to showcase your company's work and highlight a successful customer story. But creating an effective video case study isn't as easy as stitching together some clips and making sure your logo is prominently featured.
In order to create a video case study that is both engaging and informative, there are a few key elements to include. First, you'll need to identify a customer who is willing to be featured in the video. Ideally this is a client that knows your brand through and through ‘from the other side’. After all, nothing is as convincing as a first-hand-view to get new customers interested.
What’s one thing every business with a website wants?
Say it with me: “They want to be on the first page of Google.”
Well what if I told you that over half of the videos we’ve published this year are appearing on the first page of Google Search Results? Seriously, by leveraging video (like the one below), we’ve seen our content fly up the ranks. In this post, we’ll unpack how we did it and explain why today’s SEO strategies need to include video.
In our very first Creative Thinkers segment we had the pleasure of chatting with Adam Morgan, the award-winning Executive Creative Director at Adobe (yes, that Adobe). For 25 years Adam has been at the forefront of design and leadership. He’s also the author of Sorry Spock, Emotion Drives Business, and host of the Real Creative Leadership podcast.
In our talk with Adam, we dove into the nature of “creativity” and how people can develop their own without succumbing to creative fatigue. We also explored the nature of leadership, and what defines a creative leader. Here’s what Adam had to say:
Back in 2005 a little video website kicked off. What started as people sharing random videos of themselves evolved to define our expectations of internet media. Today, YouTube is a behemoth and considered the most valuable video-sharing platform site in the world. In fact, one billion hours of video content is consumed on YouTube daily.
Smart businesses are using that massive audience to grab the attention of new or potential customers so that they can ramp up their growth. But it’s not as easy as “throw together a video, hit publish, and rake in the customers”. With everyone scrambling to take advantage of the platform, how can your business get noticed by using YouTube marketing?
