Amrita Mathur
Former VP of MarketingAmrita is a veteran B2B SaaS marketer and the VP of Marketing at Superside. Besides preaching to everyone and their mother about how good execution is the ultimate differentiator for your company, she hosts our monthly Gather & Grow series featuring leaders from Adobe, Dropbox, HubSpot, Intuit, Shopify and more. Find her on LinkedIn and Twitter and say hi!
Digital Marketing6 min read
Is the Marketing Funnel F***ed?
Marketers are questioning the funnel. Is there any use for it these days?
Former VP of Marketing
Digital Marketing10 min read
Creative Collaboration: Bridging the Gap Between Marketing & Design Teams
Creative collaboration isn’t always easy. Discover the top four issues marketing and design teams encounter and how to solve them, according to experts.Former VP of Marketing
Digital Marketing7 min read
4 Steps to Becoming an Antifragile Marketing Team
The market is fragile, and marketers are on the hook. Learn how to make your marketing team antifragile and succeed in the storm.Former VP of Marketing
Digital Marketing7 min read
Doing More with Less: How to Stop Hedging and Start Making Smarter Bets
Amidst mass layoffs, slashed budgets, and a looming recession, marketing and creative teams must now make smarter bets.Former VP of Marketing
Video Marketing4 min read
Why Superside Invests in Video (and Why You Should Too!)
We've pumped a ton of money into video marketing. And guess what – it's already paying off. Learn why investing in video a must for 2024.Former VP of Marketing
Design Strategy10 min read
How to Ensure Design Connects to Dollars: A Crash Course on Design Strategy
Design strategy ensures your design output aligns with your business goals. Learn more about creating a design strategy that achieves your goals.Former VP of Marketing
Advertising Design10 min read
The Marketer’s Guide to Crafting Compelling Ad Copy
Ad copywriting isn't always easy! It's all about crafting words that drive action while keeping things concise. We've got 8 ad copy tips you can try out today.Former VP of Marketing
UI Design9 min read
13 Drool-Worthy Product Page Designs
From Wealthsimple to Mini Cooper, we gathered 13 product page designs to get inspired by. We've also outlined some quick tips to help you increase conversions!Former VP of Marketing
UI Design9 min read
9 Examples of Effective Homepage Design
Looking for inspiration on ways to bump up those website conversions? You’re in the right place. We found 9 homepage design examples, made to convert.Former VP of Marketing
Digital Marketing6 min read
Generational Marketing: Why it Matters & How to Implement it
When it comes to advertising to different generations, one size rarely fits all. Discover the importance of generational marketing and how to implement it.Former VP of Marketing
DesignOps7 min read
How a Design Strategy & Culture Drives The Best Results
Products that delight customers don’t just happen – they’re designed. Here's how to infuse your company culture with a winning design strategy.Former VP of Marketing
Advertising Design5 min read
5 Strategies to Optimize Your Black Friday Campaigns
Cutting through the noise during any holiday is tough. Here are 5 strategies to optimize your Black Friday campaigns and stand out from the crowd.Former VP of Marketing
DesignOps5 min read
5 Simple Rituals to Help You Scale Your Creative Production
Creative teams looking to scale production should consider what rituals they have in place. Check out these tips to help you stay on track.Former VP of Marketing
UI Design7 min read
One Page Website: Pros, Cons & Examples
The one page website is a trend that many companies are on board with. But why? We take a look at some one-page site examples, along with the pros and cons.Former VP of Marketing
DesignOps5 min read
INFOGRAPHIC: Why Design-Led Companies Can Bank on Success
Companies that invest in great design get great financial results. Let’s take a look at how design leaders like Coca Cola and IBM are winning.Former VP of Marketing
DesignOps6 min read
How to Scale Design Production Without Burning Out Your Team
Scaling design production may be easier than you think. We outline what marketing, sales and design teams need to know about design ops.Former VP of Marketing
DesignOps5 min read
Why Design Matters: It Impacts Your Bottom Line
Design isn't a frill. According to the McKinsey Design Index, companies that invest in design see 32% more revenue and 56% more total returns to shareholders.Former VP of Marketing
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Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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