Amrita Mathur

Amrita Mathur

Former VP of Marketing

Amrita is a veteran B2B SaaS marketer and the VP of Marketing at Superside. Besides preaching to everyone and their mother about how good execution is the ultimate differentiator for your company, she hosts our monthly Gather & Grow series featuring leaders from Adobe, Dropbox, HubSpot, Intuit, Shopify and more. Find her on LinkedIn and Twitter and say hi!

9 Examples of Effective Website Homepage Design
UI Design
10 min read

9 Examples of Effective Website Homepage Design

Looking for inspiration on ways to bump up those website conversions? You’re in the right place. We found 9 homepage design examples, made to convert.
Amrita Mathur
Former VP of Marketing
Is the Marketing Funnel F***ed?
Digital Marketing
6 min read

Is the Marketing Funnel F***ed?

Marketers are questioning the funnel. Is there any use for it these days?
Amrita Mathur
Former VP of Marketing
Creative Collaboration: Bridging the Gap Between Marketing & Design Teams
Digital Marketing
10 min read

Creative Collaboration: Bridging the Gap Between Marketing & Design Teams

Creative collaboration isn’t always easy. Discover the top four issues marketing and design teams encounter and how to solve them, according to experts.
Amrita Mathur
Former VP of Marketing
4 Steps to Becoming an Antifragile Marketing Team
Digital Marketing
7 min read

4 Steps to Becoming an Antifragile Marketing Team

The market is fragile, and marketers are on the hook. Learn how to make your marketing team antifragile and succeed in the storm.
Amrita Mathur
Former VP of Marketing
Doing More with Less: How to Stop Hedging and Start Making Smarter Bets
Digital Marketing
7 min read

Doing More with Less: How to Stop Hedging and Start Making Smarter Bets

Amidst mass layoffs, slashed budgets, and a looming recession, marketing and creative teams must now make smarter bets.
Amrita Mathur
Former VP of Marketing
Why Superside Invests in Video (and Why You Should Too!)
Video Marketing
4 min read

Why Superside Invests in Video (and Why You Should Too!)

We've pumped a ton of money into video marketing. And guess what – it's already paying off. Learn why investing in video a must for 2024.
Amrita Mathur
Former VP of Marketing
How to Ensure Design Connects to Dollars: A Crash Course on Design Strategy
Design Strategy
10 min read

How to Ensure Design Connects to Dollars: A Crash Course on Design Strategy

Design strategy ensures your design output aligns with your business goals. Learn more about creating a design strategy that achieves your goals.
Amrita Mathur
Former VP of Marketing
The Marketer’s Guide to Crafting Compelling Ad Copy
Advertising Design
10 min read

The Marketer’s Guide to Crafting Compelling Ad Copy

Ad copywriting isn't always easy! It's all about crafting words that drive action while keeping things concise. We've got 8 ad copy tips you can try out today.
Amrita Mathur
Former VP of Marketing
13 Drool-Worthy Product Page Designs
UI Design
9 min read

13 Drool-Worthy Product Page Designs

From Wealthsimple to Mini Cooper, we gathered 13 product page designs to get inspired by. We've also outlined some quick tips to help you increase conversions!
Amrita Mathur
Former VP of Marketing
Generational Marketing: Why it Matters & How to Implement it
Digital Marketing
6 min read

Generational Marketing: Why it Matters & How to Implement it

When it comes to advertising to different generations, one size rarely fits all. Discover the importance of generational marketing and how to implement it.
Amrita Mathur
Former VP of Marketing
How a Design Strategy & Culture Drives The Best Results
DesignOps
7 min read

How a Design Strategy & Culture Drives The Best Results

Products that delight customers don’t just happen – they’re designed. Here's how to infuse your company culture with a winning design strategy.
Amrita Mathur
Former VP of Marketing
5 Strategies to Optimize Your Black Friday Campaigns
Advertising Design
5 min read

5 Strategies to Optimize Your Black Friday Campaigns

Cutting through the noise during any holiday is tough. Here are 5 strategies to optimize your Black Friday campaigns and stand out from the crowd.
Amrita Mathur
Former VP of Marketing
5 Simple Rituals to Help You Scale Your Creative Production
DesignOps
5 min read

5 Simple Rituals to Help You Scale Your Creative Production

Creative teams looking to scale production should consider what rituals they have in place. Check out these tips to help you stay on track.
Amrita Mathur
Former VP of Marketing
One Page Website: Pros, Cons & Examples
UI Design
7 min read

One Page Website: Pros, Cons & Examples

The one page website is a trend that many companies are on board with. But why? We take a look at some one-page site examples, along with the pros and cons.
Amrita Mathur
Former VP of Marketing
INFOGRAPHIC: Why Design-Led Companies Can Bank on Success
DesignOps
5 min read

INFOGRAPHIC: Why Design-Led Companies Can Bank on Success

Companies that invest in great design get great financial results. Let’s take a look at how design leaders like Coca Cola and IBM are winning.
Amrita Mathur
Former VP of Marketing
How to Scale Design Production Without Burning Out Your Team
DesignOps
6 min read

How to Scale Design Production Without Burning Out Your Team

Scaling design production may be easier than you think. We outline what marketing, sales and design teams need to know about design ops.
Amrita Mathur
Former VP of Marketing
Why Design Matters: It Impacts Your Bottom Line
DesignOps
5 min read

Why Design Matters: It Impacts Your Bottom Line

Design isn't a frill. According to the McKinsey Design Index, companies that invest in design see 32% more revenue and 56% more total returns to shareholders.
Amrita Mathur
Former VP of Marketing
Superside is a revolutionary way for businesses to get good design done at scale.Trusted by 450+ ambitious companies, Superside makes design hassle-free for marketing and creative teams. By combining the top 1% of creative talent from around the world with purpose-built technology and the rigor of design ops, Superside helps ambitious brands grow faster. Since inception, Superside has been a fully remote company, with more than 700 team members working across 57 countries and 13 timezones.
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