Great design is critical for business success—but it doesn’t come easily, especially when it needs to be delivered at scale. That’s why many of the world’s most recognizable brands—from Facebook to Airbnb, Wells Fargo to Pinterest—have instituted in-house design operations teams to manage the creative process effectively and efficiently. Without them, there would be no way to measurably scale up design production at the speed that the market demands. And no self-respecting business wants to be left behind because they couldn’t keep pace, do they?
As our infographic demonstrates, companies that invest in great design get great financial results. They also develop a deeper understanding of their customers and make better decisions as a result of the continuous feedback loop that the design process enables. Check it out and see how some of the world’s biggest brands are winning because they put design first.
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We sat down with Bill Macaitis, former Slack CMO, to chat about what it takes to success with ad design. Hear his tips and more in this Q&A style interview!