With 15+ years of experience shaping brands like Adobe, Pinterest, Sony Music, Fendi and other big names—Superside Executive Creative Director Kae Neskovic knows a thing or two about branding and design.
Throughout my career—first as a designer and now as Executive Creative Director—being “creative” has meant many things, especially in business. Working with brands like Adobe, Pinterest, Sony Music and Fendi, you learn from the best. You also experience the pressures of sky-high expectations, mammoth workloads and minuscule timelines.
You choose your profession because of your talent and passion for creative—but your day-to-day is just admin and juggling deadlines. We know this truth. We live it. We feel it every day. But, how do you prove it? More importantly—how do you fix it?
In 2024, brands used engaging user-generated content (UGC) in their marketing strategies, with TikTok lookalike contests and the AI ‘90s yearbook challenge trend sparking significant social media engagement. Pepsi leaned into nostalgia for its rebrand, while Starface turned functional skincare into a fashion statement.
In a content-saturated world, brands must keep up with social media graphic design trends to stand out and remain relevant. As converting followers into customers grows more challenging, creating distinctive, scroll-stopping content can help your brand cut through the noise.
