Jennifer Rapp

Chief Marketing Officer
Superside Chief Marketing Officer, Jen Rapp has 20+ years of experience leading marketing teams and growing brands like Klaviyo, DoorDash, TOMS and Patagonia. She’s also an active rock climber, skydiver, mountaineer, paraglider, skier, Cessna pilot and proud mom.
Jennifer's articles
CREATIVE LEADERSHIP
• 5 min to read

Overcommitted, but still strategic

It’s not talent, technology or passion. As a marketing leader overseeing creative teams for the last ten years, the biggest problem in-house creatives face today is bandwidth. Now, more than ever, they’re asked to do more and build more—faster and with fewer resources. Every creative team I’ve overseen from DoorDash to Klaviyo, even here at Superside, is maxed out—battling burnout as a group and as individuals. No wonder the survey results from our Overcommitted Report came back saying 76% of creative professionals felt burnt out and 78% of their teams felt the same way.
#Expert Insights
#Overcommitted