Superside Chief Marketing Officer, Jen Rapp has 20+ years of experience leading marketing teams and growing brands like Klaviyo, DoorDash, TOMS and Patagonia. She’s also an active rock climber, skydiver, mountaineer, paraglider, skier, Cessna pilot and proud mom.
It’s not talent, technology or passion. As a marketing leader overseeing creative teams for the last ten years, the biggest problem in-house creatives face today is bandwidth. Now, more than ever, they’re asked to do more and build more—faster and with fewer resources.
Every creative team I’ve overseen from DoorDash to Klaviyo, even here at Superside, is maxed out—battling burnout as a group and as individuals. No wonder the survey results from our Overcommitted Report came back saying 76% of creative professionals felt burnt out and 78% of their teams felt the same way.
The eagle has landed! Our brand now reflects who we are: The world’s leading AI-powered creative services company, transforming how enterprise teams approach design.
Over the past decade, Superside has grown from a scale-up to a global creative powerhouse, working with tech giants like Amazon, Vimeo, Meta, Salesforce and Reddit.
AI is fundamentally transforming how in-house creative teams design their workflows, tell their brand story and grow their business.
At our December 2023 AI Summit, 64% of the more than 2,000 attendees were excited about the opportunities AI holds—indicating that brands want to embrace AI as leaders and innovators rather than imitators or followers.
