As co-founder and CEO of Superside, Fredrik cares deeply about leveling the playing field for creatives around the world. His vision is to find, onboard, and upskill top talent, connecting them with opportunities where they shine. This recruiting strategy coupled with Superside's collaborative tech platform gives rise to a subscription service focused on delivering reliable creative performance — one that consistently earns a whopping 95% customer satisfaction (CSAT) score.
Time to crush some dreams: You’re not a unicorn, and you never will be.
Yes, it feels a bit like telling a kid to drop this “astronaut” nonsense for a future in accountancy, but we’re all adults here.
Creative quality is one of the biggest levers in marketing. Companies like Nike and Red Bull have built their growth on it, and their results show it. Yet most teams struggle to produce enough of it.
Modern marketing teams don't just need high-quality creative. They need more of it. They need it faster. And they need it across more channels than ever. Creative fuels almost every growth activity, from paid campaigns to social to brand.
The “best design talent” isn’t limited to the “best design schools.”
From Mexico’s Frida Kahlo to Japan’s Yayoi Kusama, the greatest artists of the past century prove that design transcends language, location, culture and credentials.
Evolution waits for no one. And today we’re proud to present you with the next phase in our company’s continued growth. First up: We’ve ditched the name Konsus for Superside. We’ve also changed our overall aesthetic (for the better, we think!). Most importantly, we’ve made some strategic changes to how we run the business.
There’s a lot to explain, so let me get started.
