The “best design talent” isn’t limited to the “best design schools.”
From Mexico’s Frida Kahlo to Japan’s Yayoi Kusama, the greatest artists of the past century prove that design transcends language, location, culture and credentials.
The internet and the rising tide of remote work have uplifted a new global creative class fed by a growing business demand for fresh design and digital content.
Today, the notion that the world’s best creative talent is concentrated in New York is an outdated myth:
“Best” knows no borders—to compete on the world stage you have to recruit the best talent in the world too.
This is at the heart of Superside’s mission to create more economic opportunity by connecting the global creative class to the creative needs of fast-growing companies.
Discover what's possible when you remove the barriers to great execution with a platform that connects your workflows to a dedicated team of world-class creative talent.
The “power center era” that assumed you must be in San Francisco to work in tech, or that you must be in LA to be in the film industry is dead, according to Scott Belsky, Chief Product Officer at Adobe.I like to call creativity the world’s greatest recycling program because it’s people going out in the world seeing things, mistakes of the eye, other people’s creative work, traveling, culture, clashes of culture, subculture, all of this type of stuff. These inputs then express themselves in the outputs—meaning the work.”
—Scott Belsky, Chief Product Officer, Adobe
The perfect example of cultural influences on creativity is Mati Klarwein, who pop art pioneer Andy Warhol called “the most famous unknown painter in the world.”
Born in Germany and raised in the Middle East, Klarwein spent the 50s traveling, finding artistic inspiration in Tibet, India, Bali and North Africa. The global perspective he gained through these journeys inspired his unique style—evident in the iconic album covers he produced for well-known musicians like Jimi Hendrix, Carlos Santana and Miles Davis.
A more recent example is Netflix’s ongoing investment in international content from South Korea’s Squid Game to Spain’s Money Heist to France’s Lupin (to name a few). As Ted Sarandos, Netflix’s Chief Content Officer, says, “Great storytelling transcends borders.”
For distributed creative teams, a global perspective lets them produce fresh, original work without being in the same room or continent.
Superside leverages the cultural diversity of a global workforce to deliver the following advantages:
—David Elkins, Head of Content Review, Zoho
Designer Natalia’s personal project, It’s not about place, it’s about stories,” is a collection of abstract postcards inspired by photographs she took on her last trip through South America.
Superside is a community of top-tier Graphic Designers, Illustrators, Motion Designers, Art Directors, UI/UX Designers, Video Producers and other Creative Specialists. The team and their transcontinental perspectives, spanning 57 countries and 16 time zones, are organized into flexible creative teams that can scale up and down to suit a company’s unique needs.
Superside’s software and services are built to act as that link, combining a collaborative platform with stress-tested design processes and a dedicated creative team. Some Superside subscriptions also include Design Directors and Copywriters, integrated into the team to assist with design planning and creative concepts.
The entire process is fully managed by Creative Project Managers with years of experience coordinating with diverse teams to deliver for global brands. A Customer Success Manager is also assigned to each account to help with onboarding, training and ensuring that customers see the greatest benefit.
Freelance marketplaces and online design competitions have helped creatives get greater exposure to more opportunities on a global scale. But, these solutions often require talent to spend more time looking for work rather than doing the work.
One of Superside’s core values is to compensate talent based on their skills so they can grow in their roles—bettering the level of the creative they produce and the quality of life they enjoy.
Instead of spending 50% of their time looking for clients, Supersiders get exciting client work that comes to them from hundreds of fast-growing companies, including the likes of Shopify, Puma and Facebook.Equal access to opportunity is Superside’s vision. Our global community leads to boosted creativity and fresh ideas, and equal salaries regardless of geography attracting people all over the world and allowing them to move and work from wherever they want. If we can drive that change in the world, Superside has a narrative—a reason people choose to work here and businesses choose to partner with us.”
—Haakon Heir, COO, Superside
This access to opportunity and fair wages builds communities around creative talent. New communities are sprouting up in smaller towns, thanks to the pandemic’s shift to remote work. When communities form, local businesses develop, creating better housing, jobs, food, and safety.
When people have more disposable income, they spend more locally—supporting their communities. From a small village to an urban neighborhood, when you bolster the local economy, you strengthen the community around it.
Designer Estefany is teaching locally and abroad to help her community. See her Instagram for more details.
Credentialism—the need for degrees, certificates and diplomas to qualify for a job—gives an unfair advantage to those who can afford university tuition, benefit from nepotistic application processes, or simply won the lottery of when and where they were born.
For creative talent, the proof is in the portfolio—and true potential gets unlocked when theoretical education meets practical, real-world projects.
This isn’t just how we scout talented people across the world—it’s how we invest in them. It’s one of the reasons we launched Airstart to teach technical creative skills, like After Effects Mastery, and workplace skills, like managing client expectations and inter-team collaboration.
Unlike the traditional education system or more recent boot camps, Airstart offers industry-focused learning where students use relevant creative briefs as projects. The structure of the courses blends technical and workplace skills to succeed in the real world with detailed feedback from experts in the chosen field. Together, students expand their professional and peer network which opens the gateway to global opportunities.
Global inequality in educational access creates unfair access to job opportunities. And because the internet is uniquely positioned to level the playing field in learning, we see Airstart as the natural evolution towards achieving our mission: to create more equal opportunities globally.
Check out designer Timi Alonge’s branding identity work for Healthy Foods Agro Ltd.
An internet connection is all it takes to make the world a smaller place for a single person, putting access to education and opportunity fingertips away.
At Superside, we believe in a future of work that's more inclusive, celebrates both merit and diversity, and gives the new global creative class access to more significant economic opportunity and global companies a better way to work with proven talent across continents and timezones.
Because the future of work belongs to more than just the United States, it belongs to the world.
How do you build high-impact design teams? Find out from experts at Adobe, Chime, PicsArts, and more who give you actionable frameworks to build the design team of your dreams.
Talent is evenly distributed around the world. Now, thanks to the global creative economy, opportunity can be too.
Brands today have a new philosophy: designed imagery wins over common stock photography. Here’s why using stock photos is bad news for your brand.
We've pumped a ton of money into video marketing. And guess what – it's already paying off. Learn why investing in video a must for 2023.