Creative-as-a-Service (CaaS) offers ambitious businesses with a laser-focused eye on growth a streamlined and cost-effective solution meeting their creative needs. CaaS elevates and enables resource-strapped internal teams—freeing them from the shackles of "We can’t." and empowering them to say “We can!"
Creative is the most important variable for driving marketing performance.
Companies like Nike, Red Bull and others get it—and their fan bases (and stock prices) show it, too.
Up to 75% of campaign performance is determined by the quality of the creative—and the need for compelling creative has never been greater.
Modern marketing teams don't just need high-quality creative, they need it in increasing volumes and with fast turnarounds. With more channels, niches and competition than ever, creative fuels the marketing engines needed to drive growth.
But, there’s an all-too-familiar problem:
Creative teams are continually overwhelmed by the volume and speed of requests. As a result, priority work is rushed, lower-urgency work is delayed and there's no time for more strategic projects.
Outsourcing is a logical response. But, agencies and freelancers are piecemeal stopgaps rather than long-term solutions. Because—to put it simply—they just don’t provide the speed, scale and flexibility needed to drive growth.
The risk for marketing and creative leaders is accepting all of this as the status quo—leaving unclaimed revenue on the table.
The good news:
There's a better way to get the creative you need to reliably drive growth: Creative-as-a-Service (CaaS). The inherent scalability and adaptability of this solution will help you seize opportunities and keep up with even the most unpredictable creative needs.
How do you equip your teams with the assets they need to perform without burning out your creative team? Let’s look at what’s happening and how you can empower everyone and finally free yourself from creative gridlock.
Although marketers and creatives share similar frustrations with design bottlenecks—they experience them from different perspectives.
Dysfunction occurs when creative teams, no matter their size or structure, are treated like short-order chefs—with the expectation of Michelin-star quality.
The backlogs created by this misalignment have consequences that reach much further than missed deadlines. When you can’t produce strategic, quality creative quickly and at scale—you can’t push any other revenue-generating activities forward either.
Name a marketing activity or team and the theme repeats.
As bottlenecks worsen, tensions rise and morale drops—along with the quality of the creative concepts and designs themselves. Requesting teams feel frustrated, and the creative team feels each miss just as strongly. With the extra mental and emotional stress, everyone becomes less invested in solving problems and earning those much-needed wins.
"Agile, responsive creative is a must-have for big, complex and rapidly evolving companies like ours. A CaaS solution offering really hits the nail on the head for us."
Even when creative teams have hired versatile and strategic talent, aligned key performance indicators (KPIs) and implemented as many efficiencies as possible—the demand for creative services still exceeds what they’re physically able to supply.
As a result, nearly two-thirds of creative teams find that all of this comes at the cost of strategy, quality and key business objectives.
"The CaaS model is a great fit for growing companies that appreciate talent density, yet prefer to be agile and maintain a low headcount. It feeds perfectly into our test-and-learn loops, and we are thankful to have found Superside's solution."
In tough times, hiring is impossible. In the best of times, it's slow and expensive. Even with additional headcount, you can’t hire for every creative capability you’ll need—and it’s equally impossible to predict what skills you’ll require six to twelve months from now. With these challenges, it's no wonder outsourced capabilities are an essential lifeline.
Hybrid models are the new normal, with internal teams becoming more strategic about which creative needs they keep in-house and what they outsource to design services partners.
Based on creative needs and the team structure, companies may focus on outsourcing production work, key strategic projects where they have gaps, or a mix of both.
This is why more and more companies are looking for an outsourced design partner who’ll help produce quality creative at scale, making the most of the time and money invested.
Traditional outsourced creative partners, like agencies and freelancers, work well for specific projects requiring niche skills.
For example, you might hire a brand design agency for a brand refresh, then hire a web designer to apply the new brand to your website and engage yet another agency to bring your new brand to life on social.
Disjointed solutions like this are not only cumbersome and expensive—they also require copious amounts of precious time to ensure everything comes together.
It’s literally like working each project piece by piece—instead of solving the whole puzzle.
Both also require significant time investments for sourcing and management. First, you have to find the right agency or freelancer. Then you have to onboard them. With every request, you’re almost starting over each time.
It's no wonder nearly 40% of brands plan to re-think how and if they use agencies at all in the next six months.
CaaS liberates you from the shackles of overtaxed in-house teams and helps you move quickly with infinite scale.
What is CaaS? It’s the natural evolution of what’s needed to meet today’s design-driven needs—a singular combination of talent, technology and flexibility, ideally suited to drive growth.
All CaaS solutions have the same basic components:
CaaS brings you the best of the agency and freelancer models—without all the limitations and hassles.
Allowing for greater flexibility and agility alongside predictable planning and transparent budgeting, it's the fastest, most efficient and cost-effective way for marketing and creative teams—or any team—to get creative done.
"Superside's CaaS model covers us from a myriad of angles and helps our creative team achieve more with less."
When Superside was founded in 2015, we knew there had to be a better way to get creative done.
Existing outsourcing models were ripe for transformation. The entire process—from how design requests were received and briefed to how they were sourced and delivered—was broken.
Since then, we've worked with customers, like Amazon, PointCard, Salesforce and many others, to bypass design bottlenecks and fuel growth—completing more than 70,000 creative projects in the past three years.
We've pioneered the CaaS model, building the best all-in-one outsourced creative solution that lets you:
You can't afford design bottlenecks that leave revenue on the table. That's why we've made sure there's a better way to get the creative you need—on demand, on time and on budget. We're here to chase the sun and bring you the moon so that everyone—from marketers and creatives to human resources and stakeholders of any kind—can access world-class creative.
Learn more about how CaaS compares to—and can even replace a patchwork network of agencies and freelancers.
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