Our Work
Why Us
Book a demo

The Role of Virtual Reality in Interaction Design

Team Superside
Team Superside
6 min read
Virtual Reality in Interaction Design: Changing the Way Designers and Clients Experience the Design Process

At the end of October, the Louvre Museum in Paris partnered with HTC VIVE arts to launch a virtual reality tour of the iconic Mona Lisa. Tourists and art enthusiasts from all over the world can now experience Leonardo da Vinci’s masterpiece like never before: up close and personal. Previously, visitors to the Louvre had to fight through crowds to view the Mona Lisa, and only had 30 seconds to gaze upon the masterpiece at a distance of 15 feet. The experience, for most, wasn’t exactly ideal.

Now, the “Mona Lisa: Beyond the Looking Glass” virtual exhibit allows onlookers to take a seven-minute virtual tour of the Mona Lisa via one of 11 headset stations located in a small gallery room near the main da Vinci exhibition. (An extended version of the VR tour is also available for download through VIVEPORT for audiences around the globe.) And while there are some opposed to this method of experiencing artwork, the virtual reality tour provides guests with an intimate, up-close encounter with the Mona Lisa that would otherwise be impossible.

In addition to winning over one of the world’s most beloved art museums, virtual reality in interaction design has caught the attention of design teams all over the world. This high-tech design tool has forever altered the way designers and clients experience the creative process in the design industry. [1] [2]

The Benefits of Virtual Reality in Interaction Design

World-renowned art museums aren’t the only ones getting on board with virtual reality. This new technology has greatly impacted designer-client relationships by changing the way both parties experience the design, review and feedback process. Virtual reality is growing to become a powerful tool among design teams on an international level – and for good reason.

Immersive Experience

The benefits of virtual reality in interaction design are plentiful. The first and perhaps most obvious benefit is that virtual reality is immersive. For designers, creativity and experimentation are key ingredients throughout the creative process. Virtual reality allows the design team to understand each aspect of the project at hand and to view important details from every angle. When you’re designing physical environments or objects, virtual reality can be used to help clarify ideas.  It allows the team to explore different options from every dimension and collaborate on a more advanced level.

Enhanced Communication

The immersive nature of virtual reality is an incredible value add for the client. While a designer is most likely equipped with the imagination and expertise to envision an end product throughout the design process, a client may not have that same natural eye for design. Virtual reality in interaction design helps explain a project and its various stages to the client in an immersive, engaging way. Because let’s face it: if a designer can’t effectively present his or her ideas to the client, it doesn’t matter how great the design is. The client will be left feeling confused, alienated from the creative process and, therefore, unhappy with the end result.

Take HOK, for example, a global design, architecture, engineering and urban planning firm. One of their clients was struggling to understand a design despite several attempts and tactics to help the client interpret it. In search of a solution, project designer Kevin Hollenbeck decided to present the design through virtual reality.

“We decided to show the client some 360-degree panorama views that put them in the space with all those materials and the model constructed around them,” said Hollenbeck. “The VR experience provided them a clearer understanding of what it would be like in that space. We only had to do the VR demonstration once. Immediately the client got it.” [3]

A Shared Experience

In short, virtual reality in interaction design evens the playing field between designer and client. Virtual reality allows both parties to be on the same page and experience the design process in a highly immersive, inclusive manner. This helps the design team and client establish effective communication throughout the project, thereby increasing the likelihood of a greater outcome.

The Future of DesignOps eBook

Facebook, Airbnb and Pinterest all have DesignOps teams to efficiently manage the creative process, but it’s not a one-size fits all solution. Learn about this emerging role in our eBook!

Download the eBook

How Can Design Teams Use Virtual Reality in Interaction Design?

While virtual reality offers numerous benefits to both the client and the design team, it does come with its limitations. Currently, virtual reality is primarily used in the design process to explain a design to clients. Due to the significant amount of data that virtual reality requires, designers must be far along enough in the creative process before a client can virtually tour a project.

“Right now, VR is really useful for helping clients understand a project that’s pretty well cooked. But as designers, we want to be able to use it like the tasting spoon as we’re actually doing the cooking,” explained Peter Ruggiero of HOK.

Despite this current limitation, client satisfaction is key to a design project’s success. And virtual reality can help ensure client satisfaction by providing the client with the opportunity to experience the design process and easily provide feedback. This in turn makes the design team’s job much easier.

Virtual reality gives the designers a clear direction of what the client wants and eliminates confusion, which improves the overall efficiency of the design process. It also allows the designers to determine if a design works the way they want it to before presenting to the client. And because virtual reality is so immersive, it makes detecting errors and mistakes far less challenging.

Designers can rely on virtual reality to make the revision process run smoother since the client can pinpoint precisely which changes they want made. Finally, design teams can use virtual reality to enhance their collaboration and internal communication, which is just as important to the design process as the client-designer relationship. [4]

Transform Your Design Workflow with Virtual Reality

As design continues to evolve to become more immersive, it’s important that designers use every tool available to them to enhance the client’s experience. Virtual reality in interaction design is one of the most groundbreaking tools that is gradually infiltrating the world of design. Take advantage of this powerful tool and invite your clients to share in the design experience alongside your team.


[1] https://www.nytimes.com/2019/10/15/arts/design/mona-lisa-vr-louvre.html
[2] https://www.designboom.com/technology/htc-vive-arts-mona-lisa-3d-louvre-da-vinci-exhibition-10-28-2019/
[3] https://www.bdcnetwork.com/blog/virtual-reality-design-tool-what-weve-learned-and-where-were-going
[4] https://www.viz360.com/vr-for-architects-collaborate/

Published: Nov 11, 2019
Team Superside
Written by
Team Superside
Team Superside is comprised of writers from all over the globe. We love making stuff, telling stories and sharing fun, nerdy ideas with the world.

Join our community of 5,000 strong and receive the best design and marketing content, biweekly

No charge. Unsubscribe anytime

Continue reading

iOS 13 Update Advertising on Facebook

How Apple’s iOS 14 Update Changes Advertising on Facebook

Hint: great creative is will be the name of the game. The Apple iOS 14 update doesn't need to be all doom and gloom for advertisers—we've got tips for success!

Branding package outline and tips

What’s Included in a Branding Package?

Whether you're refreshing an existing brand or starting from scratch, you need a branding package. We cover what a brand package includes, plus premium add-ons.

How to write a design brief

How to Write a Design Brief (+ Free Template)

Learn about what to include in a design brief, along with some tips on how to properly write one. Or, just access our free design brief template!

Hassle-free design starts here

Superside is an always-on design company that makes design frictionless and hassle-free for marketing, sales, creative and product design teams. This means top quality designs at lightning fast speeds, improved velocity and go-to-market and completely secure and confidential file sharing and collaboration.

In this one-on-one live demo, you’ll see:
- How Superside works
- A first look at the Superside platform
- The most suitable subscription plan for you

Get ready to join 140+ scale-ups and enterprise teams doing good design at scale with Superside’s dedicated team model.
Want to start a design project instead? No problem, get started here

Book a call with us

First name
Last name
Company name
Company size
Phone number
We need your phone number for the demo. We'll never use it for any other purposes.
Book a demo



Book a demo
Superside is a revolutionary way for businesses to get good design done at scale.
Trusted by scale-ups and enterprise teams, Superside makes design hassle-free for Marketing, Sales, Creative and Product Design teams by combining top designers and project managers from all over the world, with purpose-built technology and the rigour of designops. Since inception, Superside has been a fully remote and distributed company based in Palo Alto, California, with 180+ employees working across 50+ countries and 19 timezones.
Privacy Policy