Access design resources with Superside
Your design pipeline is overflowing. Time to hire more designers, right?
Maybe. Maybe not.
Hiring in-house designers is an option, but it’s also a decision you should think through carefully. Ask yourself the following questions to make sure you’re not just adding headcount—you’re laying the foundations for growth.
1. What are you looking for in a designer?
Think through exactly what you’re hoping to achieve by bringing in another designer. Are you lacking a specific skill on your team? Do you just need more overall capacity? Are you looking to build greater brand knowledge and ownership in-house?
You should also consider the cons of hiring:
- It's hard to hire for every skill set or anticipate every need, not to mention account for creative ebbs and flows.
- You can only pull from the pool of candidates available based on geography, specializations and experience levels.
- Hiring, training and retaining talent takes a lot of time and energy.
2. Do you have the time and resources to hire?
There’s more to hiring than dusting off your help wanted sign. First, you have to define the role you’re looking for. Then, you have to estimate costs, allocate budget and get the all-important sign-offs—all before you even publish the listing.
Here’s an estimate of how much it costs to hire a mid-level design lead:
- Recruiting costs = $4,000
- Average salary = $80,000
- Software licenses = $2,530
- Total = $86,530
Creative-as-a-Service: The New Way to Get Design Done
Get a dedicated design team that scales with your vision. Want to learn more?
3. Have you explored outsourcing?
Even when fully staffed, most in-house creative teams find themselves overwhelmed with requests. This is why a hybrid model—where certain work is kept in-house and other work is outsourced—is becoming more common.
An alternative and complement to hiring, outsourcing to a freelancer, agency or Creative-as-a-Service (CaaS) provider helps creative teams access design capabilities and add capacity.
4. What matters most—speed, scale, reliability or flexibility?
If you decide to outsource, considering variables like speed, scale, reliability and flexibility can help you choose the best option:
- Freelancers can be fast and flexible. However, they’re not reliable, have limited availability and their onboarding is time-consuming.
- Traditional creative agencies can scale your creative pipeline. However, they’re not flexible, have longer turnaround times and higher costs.
- Partnering with a CaaS provider like Superside gives you the speed and flexibility of freelancers with the scale and reliability of agencies.
5. What’s your goal—growing your team or scaling creative?
Hiring helps you grow your team. But there’s no way to hire for every capability or account for every ebb and flow. Scaling design means delivering a non-stop supply of strategic, quality creative.
To do this, you need to equip your team with the time and resources to focus on key projects, including the ability to outsource projects as needed.
Choose a scalable solution
Partial solutions, like freelancers and traditional agencies, only help you grow so much. With Superside’s CaaS solution, you get access to everything from ad and social media creative to branding and video production, on demand and on budget.
Empower your team, supplement internal capabilities and scale creative with Superside.
Creative-as-a-Service: The New Way to Get Design Done
Get a dedicated design team that scales with your vision. Want to learn more?
