Sofie is an SEO and content specialist. From being a journalist at your daily news television broadcast, to producing films and writing travel blogs; she has ended up at the more technical side of content and has a nose for sniffing out the creative pieces that will make your competitors look like digital noobs.
When not busy operationalising Content, she is happily cooking up a storm, hiking through the mountains or searching for the best flight tickets to her next travel destination.
Expertise
Social Media Creative
Brand Identity
Ad Creative
Presentation Design
Email Design
Sofie's articles 
Virtual Events: The Secret Ingredient to Positive Brand Experience
With the right design strategies, virtual events are an opportunity to extend and elevate your brand experience. Think of brand experience as a stage production. Imagine all the work that goes on behind the scenes from lighting and music to costumes and set design. Then there are the hours of rehearsals to make the production seem effortless.Marketing Automation Tools: The Smart Bet Your Business Needs
Marketing is not easy.The Definitive Guide To Cross-Channel Marketing
Marketing is not an island. You can’t develop an efficient marketing campaign without taking into account the needs of the consumer.Everything You Need to Know About Digital Advertising in the Modern Age
Technology has immeasurably changed the world. It has revolutionized society, with an always-on digital connection becoming increasingly present in our routine. Riding the digital wave, companies have changed the way they approach communicating with existing and prospective customers, marking the era of digital advertising, the primary way to connect with more people, more easily. You can certainly see it in your own life: in your average day, how many digital ads do you see? They have pervaded into almost every aspect of our lives, and as a business, you need to be able to fully understand and capitalize on it.Digital Asset Management: How to Boost Your Creative Flow
It’s Monday morning. You wake up, look around you, and find that your bed is in the kitchen. You look around, confused, and find that your sink is filled with socks. Upstairs, your oven sits balanced on your bookcase while all your lamps are crammed into the ensuite. You grab a cereal bar, shake your head, and just leave the mess as it is. The next morning, you wake up on the roof. Where your lamps, oven socks and all the rest of your household items are is entirely a mystery.Branding Brilliance: Your Guide to Great Branding
Great branding doesn’t happen overnight. Success doesn’t come when companies decide to just do it on a whim and boil their entire essence down to three words. Instead, strong branding comes from having an excellent understanding of your target audience, knowing what features make your brand stand out from your competitors and being able to make the latter extremely appealing to the former. Branding, as a term, is broad and loosely defined. It is made up of a number of more specific focuses, such as brand identity, logo designs and brand colors, and brand awareness and recall.15 Free Ad Templates To Save You Time (And Money)
The average person comes across up to 10,000 ads every single day. Think about this for a second: Out of all the ads you’ve seen today, which ones can you remember?