As part of Superside's AI Research team, Manuel plays a key role in integrating AI into creative production workflows. He combines creative direction, process design and technology to enhance speed, quality and creative flexibility in visual communications for multiple formats. By redesigning production pipelines and prototyping AI-driven solutions, he's supporting Superside to shape the future of scaled visual production in an AI-accelerated world.
The smartest brands no longer ask whether to use AI in video production. They pinpoint where it fits, what it accelerates and when it truly adds creative value.
This shift from “if” to “where” marks a fundamental change for enterprise creative teams. AI video tools have exploded in quality and accessibility. But while the tech barrier has been lowered, the strategic questions have become more complex.
Artificial intelligence (AI) in creative industries isn’t just hype anymore—it’s business-critical.
As more creative teams and organizations embrace AI to help them get ahead (with over 55% of marketers worldwide seeing it as a top consumer trend in 2024), we’re seeing a broader cultural shift from wild excitement about AI’s potential to practical, powerful usage.
