Jan ​Emmanuele

Director of AI Consulting
Jan leads Superside's AI Consulting Team, leveraging industry experience gained during his doctoral studies and tenures McKinsey and a venture capital fund specializing in generative AI.
Jan's articles
CREATIVE LEADERSHIP
• 5 min to read

It’s no longer “if AI"—It’s “how”

From the designer’s keyboard to the executive boardroom, creative professionals and senior leadership agree on the fact that businesses should embrace AI. Creatives in particular have little doubt about the benefits, with 96% saying AI will speed production and 93% indicating it will also elevate quality. Following suit, 89% of the executives realize how generative AI drives efficiency and unlocks new possibilities, like building custom image and illustration libraries and greater freedom and agility in concepting.
#Expert Insights
#AI Adoption
#Overcommitted
AI POWERED CREATIVE
• 7 min to read

The Creative Struggle for Meaning in the Age of AI Adoption

Imagine being a painter in the 1840s, with people traveling for weeks to be immortalized by your delicate brushwork. As you finish your latest masterpiece, adding final details, a commotion catches your attention. Outside, people marvel at a new invention—a sturdy black box that captures reality in minutes, with more detail than any painting could achieve. You feel a shiver down your spine. If just pressing a button can do what you can, what are you here for?
#Expert Insights
#AI Adoption
AI POWERED CREATIVE
• 10 min to read

Responsible AI: What Enterprise Brands Need To Know

Responsible AI isn’t just about what is legally allowed, it also speaks to the core of your brand identity, leading you to ask: What’s important to you as a brand? What are the things that make your brand truly unique? To empower you to take fundamental actions to ensure an effective approach to AI adoption that aligns with your brand’s core values, I'll take you through a high-level overview of why responsible AI is important, explain how to make crucial decisions and share examples from brands that have tackled these same questions.
#Expert Insights
#AI Adoption