Haley Grant
Haley Grant is an American writer based in Madrid, Spain. A world traveler, Haley is also a huge fan of “Sex and the City,” spin classes and chugging iced coffee.
Expertise
Print Design
Haley's articles 
Woodstock Poster Designs: Then and Now
This month marks the 50th anniversary of the Woodstock Music and Arts Fair, the three-day music festival that took place in Bethel, New York, in August, 1969. For five decades, Woodstock has stood as an icon of the hippie movement and American culture. The festival brought together half a million people with the promise of three days devoted solely to peace, love and music. There was no social media to invite friends, or a fancy website to promote the event. No sirree. The iconic Woodstock poster was their main form of promotion. That and word of mouth, radio shows and alike. To commemorate its 50th anniversary, the Bethel Woods Center for the Arts – a museum and cultural center located at the site of the original festival – held a nationwide poster design contest. And just as Woodstock was no ordinary music festival, Bethel Woods proudly declared that this was no ordinary poster design contest. Students, amateurs, and professionals alike were called to design a poster that best embodied the spirit of Woodstock and highlighted their own individuality and passion.The Ultimate Guide to Poster Design
Posters are, without a doubt, one of the most effective advertising tools in the game. From restaurants to music festivals and new movie releases to sporting events, the power of poster advertising knows no boundaries. Posters are effective in advertising because they can deliver important messages in a fun, creative way to people on the go.The Importance of Design Empathy for Project Success
Templates exist as a sort of ‘one-size-fits-all’ framework to help kick start any project, design, or presentation. A client can opt for any design style of their choosing and the design team can then access a database of countless templates that fit the criteria specified. Sounds simple, right? Not quite! There is actually a specific approach that designers use throughout the design process that is critical to the success of the end product and to their relationship with the client. This is known as the design empathy (or empathetic design) approach.The Evolution of Taylor Swift Album Cover Design
brandTaylor Swift. From America's sweetheart to badass superstar. We're talking about her brand identity, how it changed, and the revolution we saw play out across her six album covers. The curly-haired, country music teen who was introduced in 2006 under her first hit single, “Tim McGraw” has undergone drastic changes in her brand, personal image and music. The most notable and talked-about transformation is the artist’s complete shift from country to pop. Her six album cover designs are examples of her brand revolution--from sweet country princess to bitchin' pop superstar.