Emmanuel Cantón

Creative Lead
AI-driven Creative Lead passionate about branding and illustration. Supportive AI mentor helping creative teams unlock their full potential.
Emmanuel's articles
CREATIVE LEADERSHIP
• 15 min to read

5 creative experimentation strategies for enterprise brands

The most successful enterprises don’t leave campaign performance up to chance. They experiment constantly. They also don’t just swap headlines or CTA button colors. They run sophisticated creative experiments to uncover what truly drives results. And creative experimentation is more relevant than ever: 71% of marketers expect content needs to increase fivefold by 2027, driven by a demand for more personalized experiences. At the same time, generative AI and other emerging technologies now simplify content production at scale. Brands that stay ahead are those that build AI-driven creative testing into their daily workflows.
#Tips
AI POWERED CREATIVE
• 15 min to read

How To Get Photorealistic Images With Midjourney [Steps & Prompts]

Over the past two years, AI has seen a significant expansion, and an impressive array of AI image generators are now available.  The text-to-image model Midjourney is one of our favorite AI tools. With a simple text description or “prompt,” this tool can instantly produce a photorealistic image. It’s transforming the landscape for creative agencies by changing how creative projects are approached and executed.
#AI+Tools