Diana Kolesarova
Diana is the Former Senior Events Marketing Manager at Superside. She leads all events, including webinars, virtual summits and VIP sessions. She enjoys working with industry experts to create top-quality content. In her spare time she's an avid traveler, loves good food and enjoys Formula 1 weekends.
Diana's articles 
7 top event marketing trends & strategies for 2026
Event marketing is quickly evolving in an increasingly AI-driven world. From dramatically improving personalization to matching attendees based on shared interests, business goals and complementary needs, AI is injecting new life into a format that’s as old as the hills. Whether it’s in-person events or experiential marketing in the form of hybrid or virtual events, event marketing is a channel your B2B business will keep using frequently to position and engage with target audiences.5 Tips to Add Momentum to Your Content Marketing Process
It’s 2023. We’ve been saying this all of last year, but we’re going to keep saying it this year once more: content is king. You might have the most attractive product or service on the market, but if you’re not talking about it, nobody else is either.Betting on Yourself: How to Lead Like Chris Do & Adam Morgan
We’re still reeling from our biggest event this year. The Momentum Summit was a roaring success, and our guests gave us enough insights to keep the content rolling for months. While you can check out every summit session here, there was a little extra magic around our keynote: Founder & CEO of The Futur Chris Do and Executive Creative Director at Adobe Adam Morgan caught audiences off-guard right out the gates with Betting on Yourself First: The Not-so-Secret Path to Leadership. While many enterprise summits can leave you wondering why you’re here (quietly checking your socials, anyone?), Chris and Adam’s keynote was not one of them. Rather than digging their heels into practical marketing and design tips, they challenged the audience to jumpstart business growth by growing personally and professionally. It was existential, and what all 3,000+ of us attendees needed to hear.