David Wilson
David makes content at Superside. A former journalist with bylines too numerous to enumerate, he brings his love of storytelling and semantics to the marketing world. Recognizing the sizable gaps in the creative-as-a-service (CaaS) sector, he jumped at the chance to fill the creative void for ambitious brands. In his off hours, he enjoys weird music, making vegan meals and being made fun of for making vegan meals. He’ll gladly talk to you about any of the above on LinkedIn.
Expertise
Video Production
Brand Identity
Ad Creative
3D & AR Design
David's articles 
Try It, Don't Rely on It: The 8 Pieces of Karen X. Cheng's AI Creative Model
Few artists have navigated the integration of AI into their work like Karen X. Cheng. Not because she’s a genius with the tools (though she is, let’s be clear); not because she’s hung up on infusing AI into every step of her process. Karen X. Cheng’s approach to AI in creative is fascinating because she knows when and when not to use it. Known for her innovative projects and collaborations with major tech companies, Cheng’s approach to blending AI with traditional creative processes offers a compelling blueprint for artists and brands alike. At our summit, The Infinite Canvas: Exploring AI’s Creative Potential, Cheng shared her insights and experiences, providing a detailed look into her creative framework both with and without AI.A 7-Step Change Management Process for AI in Creative & Marketing
You can’t shove a tuba in someone’s face and expect a symphony. Not a decent symphony, at least. It’s how many creative and marketing teams approach AI integration: They're so focused on the lure of the result that they neglect the lengthy, grueling, rewarding learning period that builds the bedrock for all future symphonies. Under this too-common model, the best AI has to offer escapes everyone involved. People need direction, time and empathy from their leaders to make the switch.8 Ways to Clone Yourself With AI in Marketing & Design
If you could build an emotionless, indistractable, indestructible clone of yourself, you would. You’d make it do all of the joyless task-taking that blocks you from doing the work you’d rather be doing: the strategic, thoughtful, creative stuff that makes a difference. During The Infinite Canvas, our AI marketing and design summit, we learned how marketing and creative leaders can effectively "clone" themselves using AI to manage—or outright escape—this administrative heft. On the advice of Nick Taylor, Head Solutions Architect at Quantum Flow AI, we learned the steps marketers and creatives can take to build their own (operational) clone, and focus on what matters to them.15 Expert AI Tips From Superside’s “Infinite Canvas” Summit
Etch this into your desk: Brands need AI to scale these days. The capacity to generate six times the creative in a fraction of the time is too tempting. The market is shifting as every business under the sun scrambles to fuse its flesh-and-blood teams with the digital sum of all human intellect. It can be a confusing scene to walk into. That’s why we put our virtual summit, The Infinite Canvas: Exploring AI's Creative Potential, out into the world. In it, marketing and creative leaders received a treasure trove of practical advice on how to harness AI within their own brands. No more confusion, no more “hallucinations” of 7-fingered astronauts—only actionable advice from people who’ve done what you’re trying to do.6 Steps to a Full-Funnel Video Marketing Strategy
Video has far more utility than marketers give it credit for. It’s most lauded as a TOFU awareness vehicle, with most instances of video marketing populating a brand’s Instagram, LinkedIn and TikTok pages. If you were dishing out awards for conspicuous content, video would win most every time. And yet, there are hundreds of possible uses for video in your marketing funnel, most of which you’ve probably never touched. Taylor Corrado, Senior Director of Brand Marketing at Wistia, says with a few minor tweaks, you could be using video to feed your whole marketing funnel. Not just the algorithm.4 Ways to Start With Augmented Reality in Marketing
The biggest developments have the biggest barriers. Most of the tools we consider table stakes today were once slapped out of the hands of some bold young designer or marketer, be it figuratively or literally. Augmented reality (AR) sits just on the cusp of that barrier. AI wasn’t too far a leap in the information age—but for some brands, AR’s “what even is it” factor makes it feel like a big jump. It’s a shame, because brands that include AR in their marketing strategy are driving deeper engagement than their business-as-usual counterparts.7 Steps to AI Adoption on Creative Teams
Most creative teams are preparing a seat for AI. It may not be at the head of the table, or even within arm’s reach of the communal donuts, but it’s a seat nonetheless. That’s where many design teams stall in their AI marketing strategy. There’s no manual for how to make AI a part of your creative team, so teams find themselves either tooling around Midjourney privately, or not tooling around at all. Many forfeit the resulting speed, efficiency and new creative opportunities the tools offer them—up to a 10% revenue increase from adopting AI.