Cassandra King
Cassandra King is the former Head of Content & Community at Superside. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.
Cassandra's articles 
Try These 15 Types of Video Marketing in 2025 (With Examples!)
It’s pretty hard to go anywhere online these days without coming across a video. Just think about the last time you scrolled through Instagram, Facebook or Twitter and paused on a post. It was probably a video that caught your attention, right?Video Marketing Strategy: An Expert's Timely Advice
I'm not sure if MTV knew they were creating a video marketing strategy (and predicting the future) when they chose the first video to air on August 1, 1981. The video, Video Killed The Radio Star by The Buggles, helped launch a revolution that altered how audiences consumed music. Since then, video has gone on from changing how we discover music to forever altering the way businesses engage with audiences.7 Tips to Create Thumb-Stopping Social Media Hooks
Your content isn’t just fighting against your competitors for attention. You’re battling against millions of TikToks, YouTube videos, Reels, posts, blogs and all the other content types in the social media playbook. Standing out means catching eyeballs long enough to convert a glance into a view into a click. Writing a great hook for social media is one secret to catching and keeping your audience’s attention. So what qualifies as a social media hook—and more importantly, what makes a great one?Social Media Graphics: Ultimate Step by Step Guide (2024)
Navigating the world of social media design can sometimes feel like trying to solve a Rubik's cube blindfolded. But fear not, because this guide is here to turn you into a social media graphics maestro. In the realm of digital marketing, social media design is a game-changer. This guide will illuminate the path to mastering social media graphics, from understanding their importance to leveraging the right tools for eye-catching designs.Video Marketing Playbook from Shopify's Head of Video Marketing
Video marketing has come a long way in the last few years. From glossy studio productions to scrappier, creator-led content, video marketing isn’t just a passing trend—it also offers incredible ROI. As a result, marketing teams are increasing budgets, allocating more resources, and doubling down on video production.Social Media Ads: Best Practices and Examples
Social media advertising makes up a significant part of a brand’s digital marketing ad spend. With over 2.9 billion monthly active users on Facebook, over 2 billion on Instagram, and over 1 billion on TikTok, there’s a massive audience to tap into and convert. When utilized to maximum effect, social media ads make an enormous difference to marketing potential, leads and sales. To make sure your ads not only stand out in the face of endless social media clutter but get actionable attention, it’s critical to focus on creating the best social media content possible.How to Make "Smart Bets" and Experiment With Confidence
Excelling in business means taking a series of risks that pay off. If success was a sure thing everyone would be achieving it–and as we all know, not everyone is. But placing a bet is far from a sure thing, and the risk grows when times are tough. All of a sudden, every decision for your brand matters. If you’ve been following the macroeconomic climate of late (with clenched teeth and white knuckles, if you’re anything like me) it’s safe to say times are tough–and getting tougher. So does this mean it’s time to batten the hatches, slash the marketing budget and hunker down until the storm passes? Only if you’re willing to miss out on opportunities.