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Cassandra King

Former Head of Content & Community
Cassandra King is the former Head of Content & Community at Superside. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.
Cassandra's articles
VIDEO MARKETING

Video Marketing Strategy: An Expert's Timely Advice

I'm not sure if MTV knew they were creating a video marketing strategy (and predicting the future) when they chose the first video to air on August 1, 1981. The video, Video Killed The Radio Star by The Buggles, helped launch a revolution that altered how audiences consumed music. Since then, video has gone on from changing how we discover music to forever altering the way businesses engage with audiences.
DIGITAL MARKETING

7 Tips to Create Thumb-Stopping Social Media Hooks

Your content isn’t just fighting against your competitors for attention. You’re battling against millions of TikToks, YouTube videos, Reels, posts, blogs and all the other content types in the social media playbook. Standing out means catching eyeballs long enough to convert a glance into a view into a click. Writing a great hook for social media is one secret to catching and keeping your audience’s attention. So what qualifies as a social media hook—and more importantly, what makes a great one?