Cassandra King
Cassandra King is the former Head of Content & Community at Superside. She’s a road trip aficionado, advocate for all things glitter, and can usually be found with a camera (or snacks) in hand. Find her on IG @casssandra.king.
Cassandra's articles 
Creating High-Performing Social Media Graphics for Brands In 2026
In 2026 your social feed is a product surface, a recruiting channel and a public proof of how your brand operates. Every graphic is a micro landing page that carries your story into busy timelines. For enterprise teams the challenge is not only to create something pretty. The work is to build a system that ships distinctive, on-brand visuals at scale with speed, quality and governance. The teams that win pair sharp creative judgment with AI that understands their brand and a workflow that moves without drama.Video Marketing Strategy: An Expert's Timely Advice
I'm not sure if MTV knew they were creating a video marketing strategy (and predicting the future) when they chose the first video to air on August 1, 1981. The video, Video Killed The Radio Star by The Buggles, helped launch a revolution that altered how audiences consumed music. Since then, video has gone on from changing how we discover music to forever altering the way businesses engage with audiences.7 Tips to Create Thumb-Stopping Social Media Hooks
Your content isn’t just fighting against your competitors for attention. You’re battling against millions of TikToks, YouTube videos, Reels, posts, blogs and all the other content types in the social media playbook. Standing out means catching eyeballs long enough to convert a glance into a view into a click. Writing a great hook for social media is one secret to catching and keeping your audience’s attention. So what qualifies as a social media hook—and more importantly, what makes a great one?Video Marketing Playbook from Shopify's Head of Video Marketing
Video marketing has come a long way in the last few years. From glossy studio productions to scrappier, creator-led content, video marketing isn’t just a passing trend—it also offers incredible ROI. As a result, marketing teams are increasing budgets, allocating more resources, and doubling down on video production.Social Media Ads: Best Practices and Examples
Social media advertising makes up a significant part of a brand’s digital marketing ad spend. With over 2.9 billion monthly active users on Facebook, over 2 billion on Instagram, and over 1 billion on TikTok, there’s a massive audience to tap into and convert. When utilized to maximum effect, social media ads make an enormous difference to marketing potential, leads and sales. To make sure your ads not only stand out in the face of endless social media clutter but get actionable attention, it’s critical to focus on creating the best social media content possible.How to Make "Smart Bets" and Experiment With Confidence
Excelling in business means taking a series of risks that pay off. If success was a sure thing everyone would be achieving it–and as we all know, not everyone is. But placing a bet is far from a sure thing, and the risk grows when times are tough. All of a sudden, every decision for your brand matters. If you’ve been following the macroeconomic climate of late (with clenched teeth and white knuckles, if you’re anything like me) it’s safe to say times are tough–and getting tougher. So does this mean it’s time to batten the hatches, slash the marketing budget and hunker down until the storm passes? Only if you’re willing to miss out on opportunities.How to Succeed With Your LinkedIn Marketing Strategy
LinkedIn is the social media of the business world. If you’re a B2B marketer, it absolutely needs to be a part of your overall marketing strategy. That’s because social media lets you connect with other people in the world of business — giving you access to decision-makers and decision influencers in your target market. With the right strategy, your LinkedIn content can lead these decision-makers to your website and convert them into leads. LinkedIn marketing takes many forms: you might be posting case studies, advertising new services, or educating potential clients. Since it’s business-focused, it’s more important than ever for your marketing materials to reflect the best aspects of your brand by using engaging, effective design.