Tag

#Motion+Video

11 min to read

How to produce motion design at scale: 6 tips & examples for creatives

Scroll through a few social media campaign examples and you’ll see motion everywhere. From punchy product ads to educational explainers, there’s a reason to keep using motion: To retain attention, beat the competition and avoid going unnoticed with plain static design. Studies show that motion ads can drive up to 1.5 times more clicks than static creative, and omnichannel marketing campaigns that use motion graphics can boost revenue by as much as 49%. It’s no wonder that adoption of motion content continues to rise. In fact, it’s grown steadily over the past decade.