35+ SWOT Analysis Templates (Free, AI, PPT & Our Picks 2025)
SWOT analysis has truly become my bread and butter as a marketer, but let me tell you, finding that perfect template to beautifully present my competitor research insights was like searching for a needle in a haystack! That's why I'm here to make your life easier. Let me simplify the task of finding fantastic, free, and visually stunning SWOT analysis templates just for you. Whether it's original designs crafted by top-notch Superside designers or AI-powered templates tailored for PowerPoint, Excel, Microsoft Word, or Google Slides, rest assured, these 35+ SWOT templates are precisely what you've been searching for.
Establishing a niche within the broader market is one of the most challenging aspects of competitor analysis. If you don’t believe me, look no further than Albert Humphrey, who developed the SWOT (strengths, weaknesses, opportunities and threats) model in the 1950s as a business strategy tool to gain fresh insights.
Crafting a competitor analysis using the SWOT framework isn't always straightforward, but it's a necessary step.
But, in my experience, finding the right design for your SWOT template can be even more challenging; otherwise, your ideas may not be conveyed effectively.
We at Superside have gathered top SWOT analysis templates for you to assess your business, project, or venture and develop clear strategic plans for success–ready to sprinkle some sweetness into your competitor analysis with a SWOTer plot twist? Let’s dive in!
What Exactly is SWOT Analysis?
A SWOT analysis is one of the most popular and effective strategic planning tools—it’s a potent technique that identifies the strengths, weaknesses, opportunities and threats that affect an organization, person or situation based on internal and external factors.
The SWOT analysis uses a grid or a matrix to collect the internal and external information of an organization or person.
Strengths and weaknesses are internal, while opportunities and threats are external. The information is analyzed to produce a decision, and the decision leads to strategy.
Take a look at the four elements of a basic SWOT grid:
Source: Creately
SWOT Analysis Design in 2025: Why Professional Templates Matter
In 2025, the importance of well-crafted SWOT analysis templates has never been greater. As businesses navigate complex markets, these tools remain critical for strategic planning, competitive analysis, and decision-making. However, the effectiveness of a SWOT analysis relies heavily on how well the information is presented. Poorly designed templates risk burying key insights, undermining the very purpose of the exercise.
Professionally designed SWOT templates elevate your strategic presentations by ensuring clarity, visual appeal, and actionable focus. Whether you’re evaluating your company’s strengths or analyzing external opportunities, a polished template guides stakeholders seamlessly through your analysis. In an era where attention spans are short, design matters—clean visuals, readable grids and engaging layouts help emphasize critical points and keep your audience focused.
At Superside, we don’t just create SWOT templates; we design tools for action and results. Our expert designers combine aesthetics with functionality, ensuring your SWOT analysis aligns with your brand identity while presenting information in the most compelling way possible. Whether it’s for investor pitches, strategic planning or internal reviews, Superside’s tailored SWOT templates give businesses the edge they need to make smarter, faster decisions in 2025.
The Key Role of SWOT Analysis in Strategic Planning
Part of the beauty of a SWOT diagram is breadth. In a business plan context, it can give real insight into what sets your company apart because you examine internal factors and external factors affecting your business.
At the same time, you can (and should) perform a SWOT analysis of your key competitors, including evaluating where you stand compared to them. Then, you can put your organizational strategies in motion based on the comparative analysis—whether your business is about to launch a product or your non-profit is planning a fundraiser. A thorough SWOT diagram can help map the way. Apart from that, business plan examples can also provide valuable insights into structuring and articulating your own business strategies effectively.
For a personal SWOT analysis, you might put together a SWOT matrix to plan your next career move or to prepare for an interview. In this case, you are the product and your SWOT diagram can help you distinguish your talents, abilities and opportunities from the rest of the market.
Another appealing part of a SWOT analysis is its flexibility. You can use it in an entry-level way, to get the wheels moving around a thought or strategy. Or, you can apply it diligently and frequently, to map out how to take your organization to the next level.
Why is Conducting a SWOT Analysis Important?
Using SWOT analysis to pinpoint a company's unique characteristics is a common practice that often leads to excellent outcomes, clearly demonstrating its benefits, which include the following:
- Strategic Planning: It helps organizations assess your company’s strengths and weaknesses, as well as external opportunities and threats, enabling better strategic planning and decision-making.
- Identifying Competitive Advantage: By understanding your external and internal strengths and weaknesses relative to competitors, identifying areas where you have a competitive advantage becomes a breeze.
- Risk Management: A simple SWOT analysis can also help organizations identify potential risks and challenges in the business environment, allowing them to develop strategies to mitigate these risks effectively.
- Resource Allocation: If you are looking to avoid economic downturns and manage financial resources more effectively, a comprehensive SWOT analysis is a great way to focus on areas with the greatest potential for growth and improvement while minimizing risks.
- Enhancing Communication: SWOT analyses facilitate communication and alignment within an organization, as they provide a clear framework for project managers to discuss external and internal weaknesses affecting the business.
- Adaptation to Change: Effective SWOT analysis enables organizations to gain valuable insights into the current competitive landscape of their industries, allowing them to continuously evaluate their strengths, weaknesses, opportunities and threats to develop a better project plan for new market trends.
Superside's Streamlined Approach to Competitor Analysis and SWOT Templates
Dissecting your business's strengths and weaknesses can feel overwhelming. Understanding the internal and external factors influencing your plans can be challenging without the right partner. That's where Superside comes in.
Superside offers more than just beautiful design assets with our comprehensive design subscription. We also provide digital marketing consulting services led by experts. These services are designed to help your business achieve its growth goals by equipping you with the necessary insights to outperform your competitors.
Whether you're seeking to enhance your brand identity and increase brand recognition within your industry or need to present your SWOT analysis in a clear and impactful manner, Superside has you covered.
Additionally, our presentation design services ensure that your detailed analysis is communicated effectively to relevant stakeholders, empowering you to make informed decisions that drive business evolution.
10 Free SWOT PPT Templates Designed by Superside Experts
No matter how you use a SWOT analysis, you need a guide. We compiled seven tricks to find visual data to help you determine graphically interesting ways to disseminate the information in your SWOT analysis template in PowerPoint.
We also created and collected an assortment of SWOT templates in PowerPoint so your slides get a boost with dynamic, beautiful graphics while honing your competitive edge, and, if you are feeling even more creative, check out the best free PPT presentation templates we have for you.
Let’s start with examples from our Superside designers, who have created a range of SWOT PowerPoint presentation templates, all easy to edit and customize. They’re terrific examples of the top-level talent at Superside, and you can download them for free.
1. Colorful SWOT analysis template
Slightly unconventional colors grab our attention here. Paired with helping hands that sport catchy icons, this is an ideal non-profit SWOT matrix template.
Download this slide: Download 4:3 | Download 16:9
2. Vibrant SWOT verticals for dynamic morning meetings
This PowerPoint design combines sharp verticals with colors that pop and a hint of fun. It's perfect for those early morning meetings, whether it’s used for project management or business planning templates.
Download this slide: Download 4:3 | Download 16:9
3. SWOT self-evaluation and employee analysis template
A SWOT employee analysis like this can be used for self-evaluation. The corporate figure and blue tones encourage taking the task seriously.
Download this slide: Download 4:3 | Download 16:9
4. Competitor analysis SWOT PPT template
We see this as a competitor SWOT analysis PPT template, with blue and red indicators that point out helpful and harmful factors.
Download this slide: Download 4:3 | Download 16:9
5. Business analysis SWOT template
This business SWOT analysis template places bold shapes and colors on a white background. The energetic and motivating feel keeps the analysis process moving.
Download this slide: Download 4:3 | Download 16:9
6. Competitor research SWOT template
Here’s another possible SWOT template for competitor analysis. The black background conveys a more serious tone of importance and relevance.
Download this slide: Download 4:3 | Download 16:9
7. Non-profit SWOT diagram
With appealing light colors and unexpected capsule-shaped graphics, this non-profit SWOT diagram template is inviting and approachable. It’s also great for a personal career search analysis.
Download this slide: Download 4:3 | Download 16:9
8. Tech & science SWOT PowerPoint template
This blank SWOT PowerPoint template conveys authority via a black background and slightly reserved design. It’s ideal for use in science and technology industries.
Download this slide: Download 4:3 | Download 16:9
9. Retail competitor analysis SWOT diagram
Subtly graduated color in a repeated block design distinguishes this editable SWOT analysis template, which also includes appealing orange accents. It’s perfect for retail use or competitor analysis.
Download this slide: Download 4:3 | Download 16:9
10. Pastel personal SWOT analysis template
Pastel droplets and a clear, readable font make this design stand out as a personal SWOT template in PowerPoint. You can also read our guide on the best fonts to use in your presentations.Download 4:3 | Download 16:9
To give yourself an array of options, download all of the Superside designers’ slides above.
AI-powered SWOT Analysis Templates
AI is the not-so-new kid on the block that everyone is talking about, and it can also be a powerful ally in creating free SWOT analyses with just a few clicks.
Here at Superside, we've experienced this firsthand.
By integrating AI enhancements into our subscription model, we've slashed design times by up to 60%, all while keeping costs lower. The result? Exceptional campaigns that speak volumes.
11. AI SWOT analysis generator
If you're seeking a swift, AI-generated, free SWOT analysis template, simply provide a brief description of your company, and watch this AI tool work its magic.
12. Taskade AI
Streamlining your business analysis brainstorming sessions has never been easier, all thanks to Taskade AI's SWOT analysis generator. Download and share it for free today!
13. Notion
As a content marketer, Notion templates save my life daily. Utilizing this free SWOT analysis template, businesses can effortlessly grasp their strengths and weaknesses at the touch of a button.
14. LogicBalls
SWOT analyses revolve around logic and understanding a business or project, and that's precisely what this AI-powered tool by LogicBalls accomplishes.
15. Bizway
Bizway's AI SWOT Analysis Generator transforms the way you perceive your or your competitors' businesses. In just a few seconds, you can utilize it to kickstart your own SWOT graphic without spending a dime.
Download More Free SWOT Slides & PowerPoint Templates
I’ve searched the internet to find even more examples of SWOT analysis PowerPoint presentation templates, available for free or for a fee. Each example is one of many from each source and is an editable SWOT analysis template that you can use to map your organizational or personal strategy.
16. PresentationGo
Use this free editable SWOT analysis template to show the relationship to a central idea in a cyclical progression.
17. Slidehunter
Soft pastel colors in large fields make this free SWOT template approachable, and it works in either a vertical or horizontal layout.
18. SlideModel
SlideModel offers a free SWOT analysis PowerPoint template in conservative blues and grays, with a solid square-based design.
19. Microsoft
Microsoft’s free SWOT diagram template is easy to download, with high-contrast colors to make the analysis factors easy to distinguish.
20. Slidestore
Slidestore’s free SWOT analysis sample is contemporary, with a full-field photograph and sharp icons.
21. EnvatoMarket
The bright colors, white space and clean design in this SWOT template pop with a professional but somewhat playful feel. Cost: 8 USD.
22. SlideTeam
This management and business SWOT analysis template plays with shades of green, blue and gray to suggest trustworthiness, which is underscored in the balanced rectangle design. A monthly fee for 20 PPT template downloads starts at 49.99 USD. Seven-day free trial available.
Free SWOT Analysis Templates for Microsoft Word
So far, we’ve focused on templates for PowerPoint, but you might prefer SWOT analysis templates for Microsoft Word or other presentation software. See the free downloads we’ve found, below.
23. OneDrive
This turquoise and gray template is super simple and clean, perfect for drafting a SWOT business analysis.
24. Word Templates Online
Muted, earthy colors and a softened rectangle-based design give an organic feel to this editable SWOT matrix template for Word.
25. Demplates
This Word SWOT analysis template uses a colorful curving road or path design to graphically demonstrate the intentions for any business using it. It’s both professional and whimsical.
SWOT Analysis Templates for Excel
Using Excel for a business SWOT analysis is one of the most straightforward ways to present comparative information. Download the free templates below to get a quick start on the SWOT technique.
26. Word Templates Online (Excel)
Word Templates Online SWOT Excel
This green and gray SWOT analysis template for Excel features side-by-side competitor analysis for easy comparison.
27. Flevy
The competitor sheet on this Excel SWOT analysis template provides a clear and easy comparison of the number of employees, sales, revenue, assets, liabilities and other factors.
28. Spreadsheet Page
This Excel SWOT template was designed to measure a new product against similar products already in the marketplace. Each sheet addresses a different factor in the SWOT analysis.
Free SWOT Analysis Templates for Google Slides
I’ve also found several free SWOT analysis templates for you to download, if perhaps you prefer working with Google Slides.
29. SlideModel (Google Slides)
Appealing icon illustrations meet vivid colors in this editable SWOT template. Perfect for businesses that have a slightly edgy approach.
30. SlideSmash
This fully editable SWOT template for Google Slides features a modern layout and colors.
Popular SWOT Analysis Examples by Superside
Our Superside designers also created SWOT analysis templates for some of the largest brands.
31. Starbucks SWOT analysis example
Just in time for the holidays—a template for a SWOT analysis of Starbucks, with festive colors, dynamic design components and a mouth-watering photo.
Download this template here: Download 4:3 | Download 16:9
32. Apple SWOT analysis
Signature sleek design, metallic finishes and the appeal of technology combine in this template for a SWOT analysis of Apple.
Download this template here: Download 4:3 | Download 16:9
33. Nike SWOT analysis
This template for a Nike SWOT analysis delivers a sense of exuberant movement and strength, from the icons to the figure photograph.
Download this slide here: Download 4:3 | Download 16:9
34. Amazon SWOT analysis
Amazon SWOT Analysis: This template for an Amazon SWOT analysis emphasizes the company’s size and dominance via a field of black and no-nonsense accents in orange and white.
Download this slide here: Download 4:3 | Download 16:9
35. Walmart SWOT analysis
This template for a Walmart SWOT analysis uses the corporation’s familiar blue, gold and white color combination against a crisp white background, for both brand recognition and industry authority.
Download this slide here: Download 4:3 | Download 16:9
How to Do a SWOT Analysis in 7 Swift Steps
Conducting a SWOT analysis is an excellent way to take a strategic approach, gaining valuable insights and identifying opportunities. But how do we do it? Generally, to perform a SWOT analysis, we follow seven quick steps:
- Identify the Objective: Start by defining the purpose of your SWOT analysis. Whether it's for a specific project, product, business, or brand strategy, clarifying the objective will help focus the analysis.
- Gather Information: Then, collect relevant data and information about the internal and external factors that may impact your objective, such as threats related to your organization and trends in emerging markets.
- Identify Internal Strengths: Once you have all the information you need, proceed by analyzing what your organization excels at and its unique advantages. Reflect on resources, expertise, brand reputation and market position.
- Recognize Internal Weaknesses: Evaluate areas where your organization struggles or encounters obstacles. Identify opportunities or areas needing improvement and obstacles hindering success.
- Explore External Opportunities: Investigate external factors that could benefit your organization. Examine market trends, emerging technologies and regulatory changes. Look for opportunities in changing consumer behaviors, industry developments and partnerships.
- Assess External Threats: Examine external factors posing risks to your organization. Here, it’s important to identify risks that could negatively impact your business, including actions of new competitors and changing consumer preferences.
- Prioritize and Analyze: Once you have identified your organization's strengths, weaknesses, opportunities and threats, prioritize them based on their significance and potential impact on your objective.
For some guidance on how to get started with a SWOT analysis for your business, check out popular YouTube videos.
VirtualStrategist: Produced by a strategy management firm, this video features a live presentation on a whiteboard on performing an organizational SWOT analysis. It’s composed and thorough with a classroom feel. At just over seven minutes long, it has more than 104,000 views. In my opinion, it’s definitely worth a watch.
tutor2u: Produced by tutor2u, creator of many educational resources, this video is a clear, complete introduction to SWOT analysis usability in business. With a step-by-step approach, it explains how SWOT works, along with the pros and cons of using it. Text-based PowerPoint slides walk viewers through the six-minute presentation.
365 Careers: This video, the second lesson in a series of business strategy modules produced by 365 Careers, focuses on helping business and finance graduates land their first job. In just over three minutes, it gives a basic overview of a SWOT analysis, with specific examples for each component.
Maximizing SWOT Analysis Potential with Superside
Isn't it fascinating to see how graphics can breathe life into your SWOT business analysis, ultimately playing a pivotal role in driving your organizational strategy?
Once your SWOT analysis is finalized and you are ready to start pitching your product, organization or yourself, check out the 25+ best sales deck examples that convert to get inspired.
If you're seeking a custom template for a SWOT analysis, our top worldwide talent is right here to assist you. Superside will save you time and money, crafting a graphic that maps out your thoughts in alignment with the strategic vision of our brand.
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Meet Roger, a content marketer driven by his love for online search, digital marketing, and performance marketing. When he's not immersed in the latest updates on Google, AI and social media, you'll find him passionately crafting strategies to simplify online searches for people, sparing them the frustration of navigating through endless pages. As a marketer, Roger Match has turned into the perfect match for Superside, helping us showcase our purpose, objectives and essence to the world.
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