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Leading a team—or an industry—is no small feat. Workloads are heavy and timelines are tight, but we’ve got your back. Get insights that make the grind easier and the wins even bigger. Creative Leadership
How big brands make AI useful: 4 Lessons from Superside’s Shift summit
AI promises speed, efficiency, and scale, but most creative teams are still figuring out how to turn that promise into something practical. At Superside's Shift Summit, leaders from Airbnb, Microsoft, Figma, Skyscanner, and Apollo shared what is actually working inside their teams right now, not theory, just real workflows and real wins. These are the lessons you’ll want to take back to your team (and even your CMO).
35+ New SWOT Analysis Templates (Our Picks for 2026)
Establishing a niche within the broader market is one of the most challenging aspects of competitor analysis. If you don’t believe me, look no further than Albert Humphrey, who developed the SWOT (strengths, weaknesses, opportunities and threats) model in the 1950s as a business strategy tool to gain fresh insights. Crafting a competitor analysis using the SWOT framework isn't always straightforward, but it's a necessary step.
More than a feeling: Inside a marketing-creative duo's data-driven mindset
Great campaigns don’t just look good—they perform. But getting creative to yield real business results requires more than just good instincts or a clever tagline. In today’s landscape, where every impression counts and attention is scarce, you need strategy. You need insight. And most importantly, you need alignment between the creative and the data.
Formats that land: Inside a growth and brand team's recipe for results
There’s no singular formula for breakthrough creative. But if there’s a throughline, it’s this: The formats you choose matter as much as the message you’re trying to send. In an era where attention is currency, getting the right mix of video, visuals and content isn’t just a nice-to-have—it’s a growth imperative.
9 AI marketing campaigns pushing creative boundaries in 2025
AI is no longer just a novelty or a behind-the-scenes efficiency tool. The tech has matured to the extent that it’s shaking up marketing’s creative and strategic core. The world’s top brands don’t just use AI to automate tasks or deliver efficiencies. They use AI technology as a creative co-pilot that speeds up ideation, experimentation, personalization and more.
Focus, not FOMO: How Revolut built an uncopyable brand
When you’re battling for attention in a crowded market, knowing what your competitors are doing is part of the job for any creative leader. Whether you're rebranding or planning a campaign, you look at your competition to see where there’s a gap your brand can fill. But what if we’ve got that all wrong?
5 best creative strategy agencies (5+ top campaign examples)
Marketing cycles have become incredibly fast, which means enterprise-level brands can no longer afford to separate strategy from creative execution. It’s a dog-eat-dog world, and those at the top integrate agile strategy partners in their creative workflows to keep their brands ahead of the pack. Their creative strategy companies work at the intersection of business strategy, marketing and creativity. They use performance data, audience insights, market trends, brand perception and more to ensure their customers innovate, build creative scale and deliver sustained brand growth.