Kirsten van Rooyen

Associate Director of Marketing Strategy
Kirsten is the Associate Director of Marketing Strategy at Superside. She has a demonstrated history of working in the marketing and advertising industry, having led digital, media and social strategy at several agencies. Drawing on her digital savvy and passion for video, Kirsten has developed high-performing video marketing strategies for many of Superside's customers, including Masterclass, Zapier and Clari.
Kirsten's articles
DIGITAL MARKETING
• 10 min to read

Top 5 key digital marketing trends for 2025 to drive growth

If one development defines the evolution of digital marketing in 2024, it’s the widespread adoption of AI across multiple platforms and formats for content creation and distribution. In a recent survey, 73% of marketing professionals said their companies use AI tools like ChatGPT and Midjourney to generate copy, images, videos and other content. Perhaps surprisingly, given the technology’s relative immaturity, was the finding that the highest proportion of marketers use the tech for image generation (69%).
#Examples
#Trends
DIGITAL MARKETING
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AD CREATIVE
• 13 min to read

Why Data-Driven Design is Key to High-Performing Campaigns

Using data-driven insights to craft compelling creative that resonates with your target market is the secret sauce that boosts business outcomes. A design that focuses only on aesthetics often misses the mark, failing to connect with users or drive meaningful results. Conversely, the data-driven design process uses quantitative and qualitative data, enabling designers to create functional creative work that captivates audiences and drives conversions.
#Creative That Performs