Josh is a former Video Production Manager and content creator at Superside. He’s a Canadian Academy Award-nominated virtual reality director and Certified Notion Nerd.
Numbers don’t lie.
As statistics for video viewership continue to skyrocket each year, there’s no doubt that brands without a solid video marketing strategy will get left behind.
If you’re someone with a smartphone and ample internet access, chances are you’ve shared at least one YouTube short or video in the past week.
Maybe it was a funny cat video or a reel of your favorite fashion brand announcing a major sale, maybe it was one of ours (blushes), it doesn’t matter.
Let’s say your business has released a new product and wants their audience to know all about it. Or your company is rebranding and they want to explain how and why.
Both instances could make use of content-rich marketing material like blogs and brochures, but these can lack the emotion and enthusiasm often needed to spark customer engagement. Great video production is a more trendy, professional and user-friendly way to convey content and convert consumers.
If there’s one thing that’ll never fail in the digital space, it’s a good, old-fashioned video marketing strategy that gets everybody and their mother talking.
In fact, now that people are viewing more video content than ever before (reportedly double since 2018), it’s safe to say that investing in videos is a sure-fire way of generating more leads online.
