Diana is the Former Senior Events Marketing Manager at Superside. She leads all events, including webinars, virtual summits and VIP sessions. She enjoys working with industry experts to create top-quality content. In her spare time she's an avid traveler, loves good food and enjoys Formula 1 weekends.
Events create memories and momentum in ways other marketing tactics simply can’t match.
With an ROI of between 25% and 34%, it’s no surprise that most marketers (80%) believe live events drive company success. Over 40% consider them the single most effective marketing channel.
Event marketing is quickly evolving in an increasingly AI-driven world. From dramatically improving personalization to matching attendees based on shared interests, business goals and complementary needs, AI is injecting new life into a format that’s as old as the hills.
Whether it’s in-person events or experiential marketing in the form of hybrid or virtual events, event marketing is a channel your B2B business will keep using frequently to position and engage with target audiences.
It’s 2023. We’ve been saying this all of last year, but we’re going to keep saying it this year once more: content is king.
You might have the most attractive product or service on the market, but if you’re not talking about it, nobody else is either.
We’re still reeling from our biggest event this year. The Momentum Summit was a roaring success, and our guests gave us enough insights to keep the content rolling for months. While you can check out every summit session here, there was a little extra magic around our keynote: Founder & CEO of The Futur Chris Do and Executive Creative Director at Adobe Adam Morgan caught audiences off-guard right out the gates with Betting on Yourself First: The Not-so-Secret Path to Leadership.
While many enterprise summits can leave you wondering why you’re here (quietly checking your socials, anyone?), Chris and Adam’s keynote was not one of them. Rather than digging their heels into practical marketing and design tips, they challenged the audience to jumpstart business growth by growing personally and professionally. It was existential, and what all 3,000+ of us attendees needed to hear.
In late November, we were joined by the world’s top marketing and creative leaders to learn how businesses can make smart bets to confidently scale up when so many are scaling back. This takes proper planning – there's not much room for error when times are tough.
At our virtual Momentum Summit: Fueling Growth During Uncertain Times, over 3,000 creative and marketing attendees filled their tanks with the best advice from the people best suited to give it.
