Darren Suffolk

Creative Director, Video Services
Darren Suffolk is the Creative Director of Video Services at Superside. Blending years of production expertise with sharp directing, Darren has supported international film and video projects, originally in the broadcast field before moving into the commercial and agency world. He also has wider experience leading and contributing to creative in print, digital and experiential content, and has led video productions for top brands like BKV Energy, Suzanne Kalan and much more.
Darren's articles
AI video trends & predictions
12 min to read

5 AI video trends & predictions for 2026 according to our experts

What worked today, it might be obsolete tomorrow. That’s the pace we’re looking at when we talk about AI-generated video content. With the speed at which these advances are taking place, there’s no question AI video will transform marketing as we know it. More than 62% of businesses use video in their marketing strategies, and 98% cite it as effective—making video essential for every brand. And now, AI is accelerating that impact.