Simon Constantine is a British writer based in Singapore. After years as a lawyer, Simon now splits his time between writing, volunteering and dreaming of once again being able to watch his favorite English soccer team at a reasonable hour.
Every day, more and more businesses are discovering the benefits of using freelance designers for some or all of their design needs. Working with freelance designers can offer an expert, agile and cost-effective solution that in-house recruitment and traditional design agencies struggle to match.
If you’re used to dealing primarily with an in-house team or those from non-design backgrounds, working with freelance designers can feel like a step into the unknown.
Growing up, you probably had a favorite color. In fact, you still may.
But what do you think when you see that color? What words come to mind? How does it make you feel?
Particularly for small and medium-sized businesses, it’s probably not affordable or efficient to employ their own in-house design team. Even partnering with a design agency may be prohibitively expensive. That’s why many companies are looking to tap into the design talent available in the freelancer community.
However, trying to engage a freelance designer directly can be hit-or-miss. Some compare it to online dating: you pick a prospective partner based on a limited description and then just hope it’s a good match. That can mean losing time and money (often a lot more than the cost of dinner for two) on doomed 'relationships.'
