Lewis Mc Cahill

Senior Editor
Lewis Mc Cahill is the Senior Editor at Superside. When he's not trying to think of something witty to add to his author blurb, you'll usually find him wandering the Irish coast, desperately searching for his next caffeine-based hot beverage.
Lewis's articles
VIDEO MARKETING
• 7 min to read

Why You Haven't Experimented With Video (and How to Get Started)

Video is one of the most powerful and influential methods you can use to boost your brand. Platforms like TikTok, Instagram, and YouTube have blown the doors wide open for video to take over the world of advertising, and brands are starting to really pay attention. But if video marketing is so great, why are so many companies averse to its use? It can seem expensive, technically challenging, unapproachable, and difficult to measure success for. That’s why you might not have experimented with video—but it means your competitors might not either. And that leaves an opportunity to place a smart bet.
#Expert Insights
#Tips