Constanza Lima

GenAI Consulting Associate
With a background at Boston Consulting Group (BCG), Constanza has gained diverse experience working on high-impact projects across multiple industries. Prior to BCG, she worked in the fintech sector and played a key role in establishing the digital marketing efforts of an Argentine software company. A graduate of a leading business school with a minor in Marketing and Innovation, she brings a blend of strategic insight and hands-on expertise to help clients leverage generative AI for transformative outcomes.
Constanza's articles
AI POWERED CREATIVE
• 7 min to read

The Creative Struggle for Meaning in the Age of AI Adoption

Imagine being a painter in the 1840s, with people traveling for weeks to be immortalized by your delicate brushwork. As you finish your latest masterpiece, adding final details, a commotion catches your attention. Outside, people marvel at a new invention—a sturdy black box that captures reality in minutes, with more detail than any painting could achieve. You feel a shiver down your spine. If just pressing a button can do what you can, what are you here for?
#Expert Insights
#AI Adoption