Tag

#Memes

DIGITAL MARKETING
•
VIDEO PRODUCTION
• 4 min to read

Beyond the Brief: Using Memes in Advertising Social Ads

A social media platform advertising itself on social media. Sounds like one of those riddle-wrapped-in-a-mystery-inside-an-enigma kind of things, right? However, it’s exactly the paradox Reddit found itself in. The Reddit Business Team came to Superside with this request, “We've heard from many prospective advertisers that they have a hard time understanding what Reddit is and therefore find it hard to relate their brand to it. Those that aren't users struggle to visualize what an ad could look like or how community-driven our targeting can be.”
#Memes
#Beyond the Brief