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Design Matters

Creative ideas, practical tips and insider info — the Superside blog helps your team get great design done at scale.
How to Design an Effective Landing Page in 2021
Digital Marketing

How to Design an Effective Landing Page in 2021

Andres Levinton
Andres Levinton
|

11 min read

Effective landing page design isn't as simple as optimizing your CTA (although that's important). See our 7 tips for creating a high converting landing page!

Demand Gen Marketers Get Ahead with Design
Digital Marketing

How Demand Marketers Can Gain a Competitive Edge Through Design

Miles DePaul
Miles DePaul
|

7 min read

Design-led demand marketing could be your company’s secret weapon for attracting and converting new customers – if you know how to do it right. Find out how.

10 Ways to Build a Great Creative Culture
DesignOps

10 Ways to Build a Great Creative Culture

Anneke King
Anneke King
|

7 min read

Company culture isn't about a company’s physical space and work perks like free lunches or nap pods. Company culture is about your people.

Inspirational ads during challenging times
Advertising Design

Using Inspirational Ads to Do Good During Challenging Times

Team Superside
Team Superside
|

8 min read

Discover how companies approach advertising during challenging times like COVID-19. Hint: many have leveraged inspirational ads that spread hope and do good.

What it Means to be a Design-Led Organization
DesignOps

What it Means to be a Design-Led Organization

Cassandra King
Cassandra King
|

7 min read

Design-led organizations understand that design isn’t just about aesthetics or creating new products and services. Read on to learn about design-led organizations and design thinking culture.

Why Performance Marketers Need to be A/B Testing Designs
Digital Marketing

Why Performance Marketers Need to be A/B Testing Designs

Andres Levinton
Andres Levinton
|

9 min read

To get the most out of creative, a landing page or email campaign it is important to a/b test designs. Read on to learn about the topic of a/b testing and design

Data driven marketing and advertising
Digital Marketing

How Data-Driven Marketing Can Influence Your Ad Designs

Miles DePaul
Miles DePaul
|

7 min read

It's the combo of left brain and right brain—data driven marketing. We talked to two experts from Crunchbase and Square about how to balance data and creative!

Tips and examples of Facebook video ads
Advertising Design

How to Make Facebook Video Ads that People Actually Like

Piotr Smietana
Piotr Smietana
|

10 min read

Video content may reign supreme, but how do you create Facebook video ads that people actually like? We've got 10 video ad tips with loads of examples.

Ad Designpalooza recap
Advertising Design

19 Takeaways About Ads, Creativity and Design from Ad Designpalooza

Cassandra King
Cassandra King
|

13 min read

6+ hours of content, 11 sessions and 15 speakers—check out the recap from our live event, Ad Designpalooza! We grabbed the juiciest quotes, tips and more.

Design leadership traits
DesignOps

The 5 Key Traits of Effective Design Leadership

Ines Almeida
Ines Almeida
|

7 min read

Great design leadership isn't made overnight. We talked to our favorite designers and came up with 5 key traits that all design leaders need to succeed!

Visual identity tips
Brand Management

How to Craft a Knockout Visual Identity

Natasha Prinsloo
Natasha Prinsloo
|

11 min read

Refreshing a brand, or starting from scratch? We’re sharing our top five tips for creating a visual identity, including examples to help you get started!

4 landing page ideas and designs
UI Design

4 Landing Page Ideas to Drive More Conversions

Alejandro Cuffia
Alejandro Cuffia
|

7 min read

Landing pages can be a powerful tool to generate leads and drive sales, but you need to nail the design. Luckily, we've got 4 landing page ideas to steal from!

Advertising with Increasing Online Privacy
Advertising Design

How to Succeed with Your Ads in a World of Increasing Online Privacy

Andres Levinton
Andres Levinton
|

9 min read

With the shift towards greater online privacy, less accurate targeting means marketers are struggling to keep advertising costs low. But we know the solution!

crypto and NFT art explained
Design Inspiration

All You Need To Know About Buying & Selling NFTs

Team Superside
Team Superside
|

10 min read

Curious about NFT art? So are we! We did the research and testing so you don't have to. Learn about why, how and where to sell crypto art.

tips for storytelling in marketing and advertising
Gather & Grow

The Role of Storytelling in Marketing and Advertising

Cassandra King
Cassandra King
|

12 min read

What does good storytelling marketing look like? Where do you start? We've got insights from brand and marketing experts Kristen King and Markus Botha!

50 Stunning Google Docs Templates To Use For Free In 2019
Digital Marketing

50 Best Free Google Docs Templates on the Internet

Team Superside
Team Superside
|

10 min read

We’ve scoured the internet to find the best free Google docs templates for resumes,cover letters, brochures, magazines and other marketing and business purposes.

iOS 13 Update Advertising on Facebook
Advertising Design

How Apple’s iOS 14 Update Changes Advertising on Facebook

Andres Levinton
Andres Levinton
|

5 min read

Hint: great creative is will be the name of the game. The Apple iOS 14 update doesn't need to be all doom and gloom for advertisers—we've got tips for success!

Presentation design ideas and examples
Presentation Design

Stand Out With These 5 Presentation Design Ideas

Rada Voyvodova
Rada Voyvodova
|

9 min read

No one wants to sit through a dull presentation. Check out our top 5 presentation design ideas with examples and key tips for each!

Instagram Ads Examples and Ideas
Advertising Design

11 Super Successful Instagram Ad Examples from 2021

Cassandra King
Cassandra King
|

8 min read

From IG stories, to carousel posts, to video animations, we cover 11 of the most effective Instagram ads examples that make you want to click.

How to Advertise on Amazon with KANE
Advertising Design

Q&A with KANE: How to Advertise on Amazon

Cassandra King
Cassandra King
|

5 min read

From the importance of being customer-centric, to working within Amazon's constraints, we went to the experts to find out exactly how to advertise on Amazon.

The Secret to Great Design Team Management
DesignOps

The Secret to Great Design Team Management

Ben Myhre
Ben Myhre
|

8 min read

Design team management requires a different playbook than other leadership roles. We cover 7 tips for managing a creative team using tips from design leaders!

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Trusted by 400+ fast-growing ambitious brands, Superside makes design hassle-free for marketing and creative teams, by combining the top 1% of creative talent from around the world with purpose-built technology and the rigour of design ops. Since inception Superside has been a fully distributed company, with almost 500 team members working across 57 countries and 19 timezones.
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