Miles DePaul is the Former Director of Demand Generation at Superside, helping bring design services at scale to enterprises around the world. Outside of Superside, you can find him wandering the streets of Toronto, Canada, looking for tennis courts, hockey rinks, a lakeside view or a fancy cocktail.
Expertise
Ad Creative
Copywriting
Miles's articles 
Speed vs. Efficiency: Why Creative Teams Need Both
You have a great (and time-sensitive) idea but no way to execute it. Quelle nightmare. When Superside asked Enterprise marketers and creatives about their most pressing enterprise design challenges, 25% said “speed and efficiency.”Consistency and Expertise: Powering Creative Solutions for Enterprise Teams
Expertise and consistency go hand-in-hand. Accessing the creative services and skills you need to reliably support an ongoing range of needle-moving activities and campaigns is crucial to hitting your growth targets.Mastering Global Markets With Content Localization
At the start of the North American Industrial Revolution, Henry Ford famously declared, "You can have any color Model T you want, as long as it’s black.” Fast forward 100 years and that kind of old-school, assembly-line conformity won't get you very far. As brands reach out to multiple audiences around the world, every audience demands a personalized experience. A fair expectation, but…How To Unlock Creative Capacity and Bandwidth at Scale
Capacity and bandwidth—having the time and resources to get things done. When Superside surveyed marketers and creatives at enterprise and mid-market businesses about what stops them from aligning and driving growth, capacity and bandwidth was the top answer.Enterprise Design Challenges? Don’t Accept Them, Solve Them
Myth busted: Enterprise companies have unlimited resources. The truth is, the larger your business, the greater the demands on each in-house team’s time—and the more hawkish your finance team is about resources.5 Questions to Ask Before Hiring an In-House Designer
Ah, the sweet satisfaction of successful campaigns or special projects that hit it out of the park. Your mighty in-house creative team has more than proven itself. Now everyone's asking for more. While it's wonderful to feel needed, you can have too much of a good thing. Hiring a designer is one way to keep the creative flowing. But, it's also a decision you should think through to ensure that you're making the choice that empowers your team the most.How Demand Marketers Can Gain a Competitive Edge Through Design
If you’re a demand marketer, I don’t need to tell you – the role can be complex. Your daily agenda bounces between coming up with creative and effective content strategies to attract the attention of your buyers, running direct response or brand building ad campaigns, nurturing leads and customers with email campaigns, thinking about the next big live (or virtual event) strategy, on top of many other responsibilities I was too tired to name. All of this work is only to build demand for your offering.