Marcus Moraes is a Growth Marketing Specialist at Superside. He's a math whiz and pro problem solver (no really, he has a degree in aeronautical engineering!) with a passion for performance marketing and data analysis. With almost a decade of digital experience under his belt, Marcus manages Superside's much-loved Meta campaigns and is constantly thinking of new ways to push the boundaries of creative advertising.
Every performance marketer dreams of ads that shoot the lights out. But while marketing teams often have plenty of great campaign ideas, it can be tough to produce enough high-quality, on-brand creative to test properly and prevent ad fatigue.
The good news is that AI can remove this creative bottleneck and generate ad variations at a speed no manual process can match. The bad news is that a high volume of AI-generated ads won't get you very far if the ads are generic or off-brand.
You’re scrolling through your feed, catching up with your favorite creators. The minutes (or hours) are flying by. But suddenly, you roll your eyes and close your socials.
What happened? You’ve just seen an ad for the fifth time this hour—and it wasn’t even well-designed.
