Manuel Palenque is a Creative Technologist and visual artist with over 15 years in immersive experiences. He has led projects and taught workshops in Tokyo, Hong Kong, Berlin, and now leads the immersive practice at Superside, where spatial computing and AI come together in work for global brands.
AI adoption is now widespread across the creative landscape. According to research from Adobe and Advanis, creative professionals use AI on more than 40% of the projects they produce, and many use AI tools for at least half their work week.
In most setups, however, those tools live in separate tabs, disconnected from the design files, brand assets and project systems where the work actually happens. Teams still move context, files and outputs between systems by hand, which adds creative friction and eats into the efficiency gains AI promised.
