Ines Almeida

Associate Creative Director
Ines Almeida is an Associate Creative Director based in the beautiful Lisbon, Portugal. With over 20 years of design experience under her belt, Ines is not only a highly skilled creative, but she also has a passion for design mentorship and helping our many Supersiders grow in their careers.
Ines's articles
CREATIVE LEADERSHIP
• 7 min to read

The 5 Key Traits of Effective Design Leadership

From billboards to digital ads to the products themselves, great design has always been a way to differentiate your brand. But over the last five years, the rise in the number of traditional, B2B, and DTC businesses has created a cluttered, chaotic playing field where great designers are challenged to deliver more assets in shorter time frames. With faster turnaround times required and constantly changing platform requirements, how do you help that great design team deliver without burning out? More importantly, how do you protect and support your team with buy-in from your management team?
#Expert Insights